
09/06/2025
A BTS for how we made this one a Best Ads on TV winner.
Limehouse integrated production & post. Film, photography, CGI, VFX, retouch, and AI - yes was used across all stages of the prod & post.
Working closely with Thinkerbell and Jeremy Shaw Photographer who shot for us.
In this edition of Beyond the Brief, Campaign Brief goes under the hood with Thinkerbell Head Creative Tinker Sean McNicholas and Lead Creative Tinker AJ McLaughlin about the thinking and production behind GWM’s new ‘Effortless’ campaign for the Cannon Alpha Plug-in Hybrid. The team shares how...