16/06/2025
News
Advertising income from social media content is set to generate more revenue this year than content from traditional media companies, according to research from WPP. This marks a “huge cultural shift” in media consumption and where audiences are spending their time and attention.
https://www.theguardian.com/media/2025/jun/10/social-media-creators-to-overtake-traditional-media-in-ad-revenue-this-year
Insights
The gaming landscape continues to evolve at a breakneck pace, reshaping how audiences engage with media and, in turn, how marketers approach their strategies. These are key trends are informing gaming campaign strategies.
https://www.activisionblizzardmedia.com/blog/gaming-industry/gaming-in-2025-advertising-trends
Bonus: From Gen Alpha to Gen X, discover how brands are leveraging platforms and games across landscape to engage different audiences.
www.contentgrip.com/gaming-marketing-across-generations/
Platforms
Pinterest has outlined its latest timeline ranking model update, which now factors in a broader history of user interactions, in order to better understand each person’s likely interest shifts over time.
https://www.socialmediatoday.com/news/pinterest-updates-ranking-model-with-more-data/750122/
Content Highlight
From the powder on the googles to carving through backcountry, Arcteryx keep capturing attention simple and immersive, putting put us in the Thredbo skiiing experience to drive competition entries.
https://www.tiktok.com//video/7498935537240214792
Brand of the Week
The Transportation Security Administration (TSA) may be a US government agency, but like their Instagram bio says, they deliver so much more. TSA bring ‘Travel Tips and Dad Joke Hits' for a strong social game to be admired
https://www.instagram.com/tsa/
