The Natural Social

The Natural Social Social media & marketing services designed for natural health practitioners by a degree qualified naturopath.

Free your time to focus on your clients by gaining support with your social media marketing.

“I’m not getting bookings from social media… is it even worth it?”A question I hear all the time, and I get it. You’re s...
12/06/2025

“I’m not getting bookings from social media… is it even worth it?”

A question I hear all the time, and I get it.

You’re spending hours creating posts, but the bookings just aren’t coming in like you’d hoped, so you think ‘I’m just going to stop posting. ’

But hear me out…

Social media isn’t always the first place people book. It’s the place they go to decide if they trust you.

Most potential clients:
✔️ Find you through Google or word of mouth
✔️ Check out your Instagram to see what you’re like
✔️ Scroll through your content to assess your vibe and expertise
✔️ THEN book

Every post you share is building micro trust. You’re planting seeds. Showing people how you think. Demonstrating how you help.

And sometimes, that trust takes time.

So if you’re not seeing direct bookings yet, don’t stop posting. Instead, focus on consistency, clarity in your messaging, and building a connection.

🫶 Save this as a reminder for the next time you’re thinking about quitting socials and share with someone who may find this useful

Stuck staring at a blank screen? Feeling burnt out and dreading having to create content for your social media? 🤯I get i...
05/06/2025

Stuck staring at a blank screen? Feeling burnt out and dreading having to create content for your social media? 🤯

I get it. It’s the last thing you want to do as a natural health practitioner.

BUT let me tell you. It can be easy. I promise you, it’s not as overwhelming as you think.

Here’s how to make it easier, so you can focus more on your clients and less on what to post.

✨ Choose 3–4 themes. Rotate your core content pillars (e.g. gut, hormones, lifestyle tips). It keeps planning simple and builds audience trust.

✨ Batch it. Set aside 1–2 hours every fortnight to write and schedule. You’ll ride the creative wave and free up headspace during your week.

✨ Repurpose. That blog on hormone health? Turn it into a Reel, a carousel, and an email. Client FAQs? Perfect content gold.

✨ Use templates. Branded Canva templates for quotes, carousels, or Reels covers = major time-saver + consistent aesthetic.

✨ Write to one person. Speak directly to your ideal client. This makes your content more relatable and easier to write.

Looking for more help in streamlining your content creation process?

I’ve created a free guide specifically for natural health practitioners. Comment CONTENT below to download my ‘Ultimate Guide to Content Planning’ 💫

Stuck staring at a blank screen? Feeling burnt out and dreading having to create content for your social media? I get it...
05/06/2025

Stuck staring at a blank screen? Feeling burnt out and dreading having to create content for your social media?

I get it. It’s the last thing you want to do as a natural health practitioner.

BUT let me tell you. It can be easy. I promise you, it’s not as overwhelming as you think.

Here’s how to make it easier, so you can focus more on your clients and less on what to post.

✨ Choose 3–4 themes. Rotate your core content pillars (e.g. gut, hormones, lifestyle tips). It keeps planning simple and builds audience trust.
✨ Batch it. Set aside 1–2 hours every fortnight to write and schedule. You’ll ride the creative wave and free up headspace during your week.
✨ Repurpose. That blog on hormone health? Turn it into a Reel, a carousel, and an email. Client FAQs? Perfect content gold.
✨ Use templates. Branded Canva templates for quotes, carousels, or Reels covers = major time-saver + consistent aesthetic.
✨ Write to one person. Speak directly to your ideal client. This makes your content more relatable and easier to write.

Looking for more help in streamlining your content creation process? I’ve created a free guide specifically for natural health practitioners. Comment CONTENT below to download my ‘Ultimate Guide to Content Planning’ 💫

Are you constantly feeling overwhelmed by social media? Hating it? Stuck in a creative block? Spending hours on content ...
13/03/2025

Are you constantly feeling overwhelmed by social media? Hating it? Stuck in a creative block? Spending hours on content only for it to go nowhere?

You’re not alone—and it doesn’t have to be this hard.

I help natural health practitioners take the stress out of social media by creating strategic, engaging content that actually connects with your audience. No more guesswork, no more wasted time—just clear, consistent messaging that grows your brand while you focus on what you do best.

Here’s how I help:
✨ Ready-to-post content that reflects your brand
✨ Consistent posting to keep your audience engaged
✨ A strategy designed to attract your dream clients
✨ Less overwhelm, more ease

Imagine logging in and seeing your content working for you—not stressing over what to post next.

If you’re ready to make social media feel easy again, let’s chat. Send me a DM or book a free call today!

Do you have these 3 posts pinned to your profile? 👇🏼Your pinned posts are the first thing new visitors see when they lan...
16/02/2025

Do you have these 3 posts pinned to your profile? 👇🏼

Your pinned posts are the first thing new visitors see when they land on your profile—so make them count!

Whether you’re a naturopath, nutritionist, or herbalist, these three posts will help establish credibility, build trust, and convert followers into clients ☀️

1️⃣ Who You Are & What You Do
Your audience should instantly know who you help and how you help them. Share your background, your area of expertise, and what makes your approach unique.

Example: “Hi, I’m [Your Name], a [Your Specialty], and I help [Your Ideal Clients] with [Your Key Focus].”

2️⃣ How to Work With You
Make it easy for potential clients to book a consult, join a program, or purchase your services. Clearly outline the ways people can work with you and where to start.

Example: “Struggling with [Health Concern]? Here’s how I can help—Book a consult, join my online program, or shop my health products.”

3️⃣ A High-Value Educational Post
Showcase your expertise with a post that delivers immediate value—something that positions you as a go-to resource. This could be a carousel, infographic, or myth-busting post on a common health concern.

Example: “5 Signs of Poor Gut Health & What to Do About It” or “Hormone Imbalances: What Your Symptoms Are Telling You.”

Save this post as your reminder to pin 3 posts to your profile this week.

Feeling stuck on what to post? 🙋🏼‍♀️ I’ve got you covered! My free content planner is designed for busy natural health p...
02/02/2025

Feeling stuck on what to post? 🙋🏼‍♀️ I’ve got you covered! My free content planner is designed for busy natural health practitioners to help you create engaging, consistent content with ease. Inside, you’ll find:

☀️ How to determine your content pillars
☀️ Tips for writing engaging captions
☀️ The best scheduling tools
☀️ Idea generation strategies
☀️ Content planning tips
☀️ My top recommended tools to streamline your process

Ready to simplify your social media? Grab your free copy now by commenting CONTENT in the comments below 🎉✨

Instagram grid looking like a dog’s breakfast? 😭You’re not alone! Instagram has rolled out some changes to post sizing (...
30/01/2025

Instagram grid looking like a dog’s breakfast? 😭

You’re not alone! Instagram has rolled out some changes to post sizing (yes they love to keep us all on our toes), and it’s time to adjust your content accordingly.

Here’s all you need to know…
☀️Squares are out, verticals are in
☀️New optimal post size: 1080 x 1350
☀️Reels cover stays the same: 1080 x 1920
☀️But what’s seen on your grid is now: 1015 x 1350 (make sure you add these guides to your design so you don’t get an awkward crop)

To keep your posts looking sharp and cohesive, make sure you’re designing within these new dimensions. No more awkward crops or off-centre graphics!

📌 Save this post for reference and share with fellow natural health pracs.

Have questions? Drop them below! ⬇️

Is your Instagram helping or hurting your growth? Let’s do a quick and easy audit 🔍✨If your engagement is low, your audi...
29/01/2025

Is your Instagram helping or hurting your growth? Let’s do a quick and easy audit 🔍✨

If your engagement is low, your audience isn’t converting, or your branding feels off—it might be time for a profile refresh. Here’s what I’d check to get your Instagram working for you:

✅ Bio & CTA – Does it clearly communicate who you are & what you offer?
✅ Content Strategy – Are you posting valuable, on-brand content?
✅ Engagement – Are you building real connections with your audience?
✅ Branding & Aesthetic – Is your profile visually cohesive?
✅ Hashtags & SEO – Are you optimizing your reach?
✅ Consistency – Are you posting regularly at the best times?

Want a personalised Instagram audit to help you grow & convert?

DM me today and let's give your socials a refresh ✨

Hey, I’m Mikaila (or Mik, as most call me)! 🌟With so many new faces here, I thought it was time to reintroduce myself. I...
20/11/2024

Hey, I’m Mikaila (or Mik, as most call me)! 🌟

With so many new faces here, I thought it was time to reintroduce myself. I’m a qualified naturopath with a passion for helping natural health practitioners navigate the ever-changing world of social media.

My mission? To reduce your stress around social media so you can focus on what truly matters—your clinic and clients.

For the past 3 years, I’ve been running my social media business, supporting practitioners by creating content and implementing tailored strategies. What started as a little side gig has grown into something I’m incredibly proud of—I can’t imagine my life without it now!

When I’m not working with clients, I’m also the Marketing Manager for , which keeps me on my toes but fuels my love for all things integrative health and marketing.

💌 Looking for support with your socials in the new year?
Spaces are filling up fast, so get in touch if you’d like to work together.

Here’s to an amazing 2024—and I’m so excited to see what 2025 will bring! ✨

Signs your social media needs a refresh 🚨Not sure if your social media is hitting the mark? Here are a few key signs it ...
22/10/2024

Signs your social media needs a refresh 🚨

Not sure if your social media is hitting the mark? Here are a few key signs it might be time for a refresh:

1️⃣ Inconsistent Branding – If your logo, colours, or fonts vary across your posts, it’s time to align everything for a more cohesive look.
2️⃣ Low Engagement – Fewer likes, comments, or shares? Your content might not be resonating with your audience anymore.
3️⃣ Outdated Content – Still using old trends or irrelevant hashtags? Time to update your posts with fresh, current ideas.
5️⃣ Repetitive Content – Posting the same thing over and over? Your audience craves variety! Switch it up to keep them engaged.
8️⃣ No Clear CTA – If your posts don’t guide your audience on what to do next, they’ll likely scroll past. Make sure each post has a purpose!
9️⃣ Unclear Target Audience – If you don’t know who you’re talking to, your message won’t hit home. Clarify who you’re creating content for and what they care about.

Ready to revamp your social media? Let’s bring it back to life! Send me a DM today 🌟

I hate to say it, but picking random Canva templates for your feed isn’t the best approach… Consistent branding is essen...
10/10/2024

I hate to say it, but picking random Canva templates for your feed isn’t the best approach…

Consistent branding is essential on social media, and it’s something I see many natural health practitioners falling short on.

As a natural health practitioner, your social media presence is about more than just sharing health tips—it’s about building trust, credibility, and a lasting connection with your audience. Here’s why consistent branding matters:

1️⃣ Builds Trust & Recognition
Your logo, colours, fonts, and tone create instant recognition and professionalism in the health and wellness space.

2️⃣ Strengthens Your Message
Aligned visuals and messaging tell a unified story about who you are and how you help your clients.

3️⃣ Attracts Your Ideal Clients
A consistent brand resonates with your target audience and attracts clients who align with your values.

4️⃣ Creates Professionalism
In a competitive field like naturopathy, cohesive branding sets you apart and builds authority.

✨ Takeaway: Consistent branding is not just about looking good—it’s about building trust, amplifying your message, and growing a community around your practice.

Need help refining your brand on socials? DM me and let’s build something that truly reflects you

I often get asked what my top tips are for natural health practitioners who are new to the social media world…If you’re ...
03/10/2024

I often get asked what my top tips are for natural health practitioners who are new to the social media world…

If you’re looking to build a strong, authentic social media presence that truly represents your practice, here’s what you need to implement 👇🏼

🎙️Authenticity – Share your unique voice and approach
📚Educational Content – Provide value and position yourself as the expert
🗓️Consistent Posting – Build trust with a regular schedule
📸Professional Imagery – High-quality visuals matter
🚀Clear CTAs – Guide your audience on what to do next
💬Engagement – Respond to comments and DMs to build relationships
✅Compliance – Stick to legal and ethical guidelines
🔍Hashtag Strategy – Use relevant hashtags for maximum reach
🌟Testimonials – Share success stories to highlight your impact

Start implementing these today and I promise you’ll notice an improvement in your social media presence! 🌱✨

Found this useful? Hit SAVE or share with a fellow praccy who may find this helpful! 🙌🏼

Address

Sydney, NSW

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 9am - 3pm

Telephone

+61401096706

Website

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