01/09/2022
Did you know that custom publishing was one original form of content marketing, even before content marketing became mainstream?
Like content marketing, custom publishing is the act of promoting your brand or service through educating, entertaining and delighting your customers, traditionally in the form of a printed publication. 📗📘📕📙
In fact, this kind of content marketing can be traced all the way back to 1900, when Michelin published their ‘Michelin Guide’ on auto maintenance and travel.
Nowadays, with the advent of digital marketing and the proliferation of publishing channels, the control of content marketing can be brought in house and doesn’t always require a highly specialist team to produce and distribute.
But is there still room for traditional publications? 📙
YES!
A digital magazine can bring several benefits to your brand. Brand awareness is one of the biggest benefits, but consider the below:
🍑A magazine is a great medium to display and bundle content by theme (for example, seasonal content or holiday related content etc)
🍑A magazine can give you a new format to promote already existing content
🍑 By hosting it on various platforms it can open you up to new audiences and followings
🍑 You can use it as a lead magnet or PR opportunity
🍑It’s an opportunity to promote something new on social to generate buzz
🍑 Depending on the depth of content, it could eventually become an income stream through subscription payments.
The PeachIt team are experienced in custom publishing and magazine production. Need a digital publication? 📲 Get in touch.
