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Laying Waste Media, Po Box 718, Sydney (2025)

22/05/2024

🌍✨ Eco Days: May & June Highlights! ✨🌍

Hey Eco Warriors! Ready to make a difference this month and beyond? Here are some key environmental days to inspire your next post. Let’s create a ripple effect of positive change!

📅 Saturday, 25 May: International Plastic Free Day
Ditch the single-use plastics for a day (or forever!) and show how small actions can lead to big impacts. Share your plastic-free tips and tricks! 🌱🛍️

📅 Wednesday, 5 June: World Environment Day
Act locally to make a global impact. Whether it’s planting trees, reducing waste, or conserving water, every effort counts. 🌎💧

📅 Saturday, 8 June: World Oceans Day
Our oceans need us! Highlight the beauty and importance of our blue planet and advocate for its protection. 🌊🐠

📅 Friday, 21 June: Winter Solstice (Southern Hemisphere)
Celebrate the winter landscapes down under! Embrace the season’s beauty and share your cosy winter moments. ❄️🌌

Follow us for more eco-friendly ideas and inspiration! 🌿✨

21/05/2024

Ever wondered how to drive more organic traffic to your website? Here's a simple yet powerful tip: Write about what your audience is genuinely interested in! 😱

Here’s the proof and maybe the only time I'll be able to say this—my article outranks Amazon! ☝️🌟

🔍 Case in point: One of my blog posts on the best Circular Economy books to read is now ranking on the first page of Google—right above Amazon’s listing of Walter R. Stahel’s classic must-read on the Circular Economy! 📚✨

Why does this work?

✅ Understand Your Audience: Start by understanding the interests of your target audience. These are the people you want to connect with. What are they searching for? What problems are they trying to solve? What keeps them awake at 3 am?

✅ Create Valuable Content: Write blog posts that provide real value. Answer their questions, offer insights, and share useful information. Content that addresses specific needs resonates more and ranks better, especially in the age of generative AI.

✅ Consistency is Key: Regularly publishing high-quality content keeps your website active and signals to search engines that your site is a valuable resource. This post was published just over a year ago and consistently sends people to my website to learn more.

🚀 Start Today: Look at common questions, interests or problems your customers have as thought starters for your next blog post. Not only will this help drive traffic, but it will also help establish you as a trusted authority.

I hope you found this helpful, if you like this post, follow or subscribe as I’ll be sending out a weekly email of storytelling and content creation tips just for eco-entrepreneurs 💚 🌏

05/03/2024

Did you know the groundbreaking discovery of the greenhouse effect dates back 167 years, thanks to the brilliance of Eunice Foote? 🌞🔍 An American physicist, inventor, and fervent advocate for women's rights, her contributions to climate science were long overshadowed.

In 1856, Foote's pivotal research, "Circumstances Affecting The Heat Of The Sun’s Rays," revealed how rising CO2 levels could alter atmospheric temperature, potentially impacting our climate. 🌡️🍃 Despite her pioneering insights, societal norms of her time barred her from presenting her findings, leaving a man to share her work at the American Association for the Advancement of Science annual meeting.

Beyond her scientific achievements, Eunice Foote was a trailblazer for women's rights, being the fifth signatory of the Declaration of Sentiments. This document boldly demanded equal social and legal status for women, marking a significant milestone in the fight for gender equality. ✊

Her story, once veiled in history, is a powerful reminder of the enduring strength and intellect women bring to science and society. Today, we honour Eunice Foote, not just as a pioneer of climate science, but as an indomitable spirit in the quest for knowledge and equality.

Let's celebrate her legacy and the countless women who follow in her footsteps, pushing boundaries and reshaping our world. 🌟

📚 Sources: UC Santa Barbara University and New Scientist. 📷 Image: DALL-E

25/02/2024

Explore today's highlights: U.S. Senate candidates debate AI regulation, a new breakthrough in sustainable and simple water filtration, and pyrolysis tech changing lives in India. Follow for your quick dose of today's most impactful climate tech and sustainability news headlines!

Sources: insider.govtech.com, nature.com, techexplore.com

28/12/2023

Kickstart your year with our top 3 eco-friendly book recommendations for January:

1. Explore the hidden world of forestry in "The Hidden Life Of Trees" by Paul Wohlleben. Dive into an unseen universe where trees communicate and have feelings too!

2. Simplify and eco-fy your lifestyle with "The Zero Waste Home - The Ultimate Guide To Simplifying Your Life By Reducing Your Waste" by Bea Johnson.

3. Get inspired by "The Blue Economy - 10 years, 100 innovations, 100 million jobs" by Gunter Pauli.

We'd absolutely love to know - what other must-reads would you add to this green list to keep the momentum going? Share your suggestions below!

28/12/2023

With only 3 days till the dawn of a new year, let's remember as a wise person once said- "We do not inherit the earth from our ancestors; we borrow it from our children". 💚 🌏 For 2024, let's pledge to nurture and restore our planet, for it's a loan from our future generations. Time for renewal, time for recovery 🌱

27/12/2023

Get set to go green in January!💚🌿 Our Eco Celebration Calendar is here to guide you through this month's most exciting eco-friendly dates. Swipe to discover more! 🗓️🌱

🎉 New Year's Day - Eco Goals 🎉 Here's to 2024! What better way to ring in the year than by setting your sustainability goals? Share with us - what's your green resolution this year? 🌍💚

🌱 Veganuary All Month Long 🌱 Join the worldwide Veganuary wave! 🥗 Fun Fact - Switching to plant-based diets can considerably cut down methane emissions. Did you know livestock contributes to approximately 14.5% of all greenhouse gases? Let's munch our way to a healthier planet. 🍲🌎

❄️ World Snow Day - Jan 21 ❄️ Revel in the beauty of snow and understand the critical role we have in safeguarding our winters against climate change. ⛄🌬️

🦓 International Zebra Day - Jan 31 🦓 We're wrapping up the month with a stripe-filled day! Dive into knowing more about these fascinating creatures and the conservation efforts towards protecting their habitat. 🖤🤍

20/12/2023

🔎 Ever wonder what traits make a successful entrepreneur? Meet Julian Day, an expert in identifying potential in startups and CEO of the Consensus Awards. Before Atlassian became a world-renowned success, Day recognised their potential at a very early stage and the first to acknowledge this with an award back in 2004 🏆

🧠 "It's all about seeing the potential in a company's early stages," says Day. His ability to spot future winners led him to predict Atlassian's groundbreaking success way ahead of its time. 🌍

👏 Julian Day's foresight is a testament to the power of recognising potential and innovating early. Remember, today's startups could be tomorrow's tech giants!

You can catch the full interview on our 'Whats Up In Waste' podcast where we chat about the Consensus GreenTech Awards which are now open for 2024 submissions.

23/11/2023

Hey Black Friday Aussie shoppers🛍️ we've got a fashion problem! We're throwing away a whopping 200,000 tonnes of clothes into our landfills each year. Can you believe it? Even with our small population, we're behind only the US when it comes to clothing consumption! Quite unbelievable.

And guess what? 🤔 According to a recent report by the Australian Fashion Council, we're adding to a mind-boggling 1.4 billion tonnes of clothing every year by making 10,000 tonnes locally, and we import 373,000 tonnes. That means we're adding a massive 383,000 tonnes of fresh clothes to our markets each year! Why!!📈

We're all about selling, swapping, and giving away, but the sad truth is most of our clothes still wind up in the bin and in landfill, with only 7,000 tonnes getting recycled. 🚮♻️ It's time for us to re-evaluate our fashion impact and strive for a greener tomorrow. Stay tuned for how we're tackling our fashion addiction 💚🌿

20/11/2023

📅 10 days till December! Mark your calendar for these nature-filled days to reflect on:

🐆 On the 4th Dec, we honour the world's fastest land animal—International Cheetah Day! This day calls attention to their endangered status and the need for conservation.

🌱 World Soil Day on the 5th Dec reminds us how crucial soil health is for our planet's wellbeing. It's the bedrock of our sustainable future!

🏔️ The 11th Dec brings us International Mountain Day, celebrating these majestic peaks that are vital water and biodiversity reservoirs.

☀️ And let's not forget the Summer Solstice on the 22 December. For everyone in Australia and the Southern Hemisphere, it’s the longest day of the year for us!

Let's end 2023 by cherishing our planet and its wonders! 🌏

16/11/2023

Great to connect with the US Denver Economic Development & Opportunity Agency and the Investment NSW team, after introducing them to the iconic Tim Tams we had a great chat about the climate tech initiatives rolling out for start ups between Oz Denver. Thanks to for organising!

13/11/2023

Recycled Plastic: A Sustainable Fashion Solution or Problem? In a thought-provoking interview with environmental scientist Linda Greer on CBC News, the subject of brands using recycled materials like plastic bottles in their clothing production was discussed. The problem? Even these items could just end up as landfill, perpetuating the linear economy chain and waste issue, rather than a circular, sustainable model.

So, what's the actual sustainable solution if recycled material isn't it? Is it up-cycling? Re-thinking our current production methods? Or reconsidering the quantity of items we really need in our lives?

As a regular buyer of recycled clothing, I'm not a fashion expert but I'm intrigued to hear your thoughts.

Check out the full interview on News' YouTube channel.

Laying Waste Media

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