07/10/2024
I used to believe the hustle was necessary; the long hours, the constant grind, the late nights spent juggling 10 different things at once. It was the only way to grow a successful business, right? Work hard, hustle harder.
But hereâs the thing .... Hustle culture was actually killing my sales.
I was burning out, overworking myself, and yet, no matter how many hours I put in, I wasnât seeing the growth I wanted.
Why?
Because hustle culture doesnât leave room for real strategy, deep connection, or alignment in your business. Itâs all about doing; but it doesnât focus on doing the right things.
Hereâs how the hustle was hurting my sales
1ď¸âŁ Burnout kills creativity
When youâre constantly grinding, your creativity tanks. I was so busy doing that I didnât leave any space for innovation, for thinking outside the box. I wasnât creating content that connected deeply with my audience; I was just trying to keep up with the never-ending to-do list.
2ď¸âŁ Busy doesnât equal productive
I was so busy working that I wasnât actually moving the needle. Hustle culture teaches you that if youâre not always on, youâre not doing enough. But I realised that being busy doesnât mean youâre being productive. I needed to work smarter, not harder. Once I started focusing on high-impact tasks; like nurturing leads and deepening client relationships; I finally saw real results.
3ď¸âŁ Hustle pushes you to sell instead of serve
The hustle mindset makes you feel like youâre constantly chasing the next sale. I was selling, selling, selling, without taking the time to truly serve my audience first. But when youâre so focused on pushing out offers, you miss the opportunity to build trust. Connection creates conversion.
4ď¸âŁ You canât pour from an empty cup
I was exhausted. I thought that if I just hustled harder, the results would come. But burnout isnât a badge of honour!.
I realised that to show up as my best self, I needed to rest, recharge, and stop glorifying the grind. When I started prioritising self-care and balance, I had more energy, more focus, and more clarity in my business; and my sales reflected that shift.
What are your thoughts about the hustle culture?