Boss Media

Boss Media PUBLIC RELATIONS � We work hard at promoting your brand (not ourselves) and can do a lot more than

 turns 8 today!!! 🎈⚡️🎈⚡️🎈⚡️Here’s a pic of me in Japan which is where I went right after I quit my job back in 2017. I h...
18/12/2025

turns 8 today!!! 🎈⚡️🎈⚡️🎈⚡️

Here’s a pic of me in Japan which is where I went right after I quit my job back in 2017. I had no idea what I wanted to do next, but my instincts were telling me I needed to do something different… Hello Boss Media PR ⚡️ I’d been working at PR agencies for years and felt frustrated that we would sit and wait for clients to come to us with the news, instead of proactively creating it for them. I knew there was an opportunity to use experts to create PR content, knowing I could generate publicity well beyond the industry that the brand sat in… This technique is common practice today, but back then it felt unique. And it showed. Some months I would get over 50 pieces of publicity for clients, ranging from front page news to TV spots.

Today, I’m so proud that I followed my instincts. I can’t tell you where those 8 years have gone but I can tell you I’m so incredibly grateful to the clients, journalists, influencers and friends that we’ve met along the way.

As some of you know, I had a little pause in 2025 (to have a baby!) but I’m coming back even better in 2026. I was initially anxious about taking time off from something that I’ve worked so hard on all these years, but it’s been the biggest blessing. Not only because of our little bundle of joy, but because that time off allowed me to reflect on what I know about PR, how much it’s changed and how I’m going to shake things up in 2026… I’m so excited to get back to work (so much so that I’ve actually started back a little early) and cannot wait to (hopefully) work with you in 2026.

⚡️⚡️⚡️

Psychologist .jayne_psychologist of  chats to  about Bondi’s devastating tragedy and how to talk to your child about it ...
16/12/2025

Psychologist .jayne_psychologist of chats to about Bondi’s devastating tragedy and how to talk to your child about it ❤️💔❤️

Incredible read by for

2026 PR PREDICTIONS ⭐️⭐️⭐️Shout out to mentions  from ,  .packaging and  🫶🏼🫶🏼🫶🏼
09/12/2025

2026 PR PREDICTIONS ⭐️⭐️⭐️

Shout out to mentions from , .packaging and 🫶🏼🫶🏼🫶🏼

Your story deserves to be told. Which is why we help our clients create compelling bylines just like this one for  writt...
09/12/2025

Your story deserves to be told. Which is why we help our clients create compelling bylines just like this one for written by the founder of ⭐️ Byline articles can help build your credibility, expand your audience and move you to a place of authority.

If you’re ready to have your name where it belongs and get your insights into print, get in touch with [email protected]

PR for first timers ⭐️ PR sits sort of in a marketing / advertising / social media grey area so you can be forgiven if y...
08/12/2025

PR for first timers ⭐️ PR sits sort of in a marketing / advertising / social media grey area so you can be forgiven if you don’t know the basics (my own husband still doesn’t really know what I do for work 😂). Got questions? Please reach out! I’m always up for a chat (no obligations) and currently filling up our client book for 2026. 💌 [email protected]

 in  🩵🤍
19/09/2025

in 🩵🤍

Psychologist  weighs in on the ‘Let Them’ theory by  for  🤍As Dr. Lukeides states “the Let Them theory encourages people...
19/09/2025

Psychologist weighs in on the ‘Let Them’ theory by for 🤍

As Dr. Lukeides states “the Let Them theory encourages people to stop trying to control others and instead focus on their own wellbeing.”

Whether it’s a partner, a friend, or a relative, we’ve all dealt with toxic people in our lives in some form. Think about how you feel when you’re around them. Have you ever felt unseen, unsafe, or unhappy with their actions or words? Do they continue this behaviour, even when asked to stop?

“By reassessing these connections, and setting firm boundaries, you can protect your own mental health, reclaim your self-worth, and make more space for more supportive, uplifting relationships in your life.” Dr Lukeides says.

Excited to be hosting a PR masterclass next month for the Slow Fashion Lab with . I’ll be talking all things ‘PR on your...
30/07/2025

Excited to be hosting a PR masterclass next month for the Slow Fashion Lab with . I’ll be talking all things ‘PR on your terms’... It’s a myth-busting session to help you rewrite your relationship with visibility, bust through imposter syndrome, and start showing up as the founder you already are - in a way that feels powerful and authentic. You’ll learn how to pitch your brand story to the media (without the fluff), get featured in aligned publications, and build slow-but-steady awareness that lasts.

But the Slow Fashion Lab is so much more than a session with little old me - their schedule is packed with powerhouse mentors like Marnie Goding from , from , Jade Warne from , Jasmine Gescheit from .alexa , giving you practical support, and real-talk wisdom to help you grow your impact and income without selling out or burning out.

Please get in touch with if you’d like more details about joining!

Every so often a journalist will write a story about a client that ticks all the boxes - this one by Yajush Gupta for  i...
24/07/2025

Every so often a journalist will write a story about a client that ticks all the boxes - this one by Yajush Gupta for is exactly that! Thank you for capturing Mukti Organics 25 year journey so perfectly.

“When Mukti launched her eponymous skincare brand in 2000, “clean beauty” wasn’t even a term. There were no certified organic beauty aisles, no Instagram influencers promoting non-toxic routines, and certainly no $11 billion clean beauty industry to tap into. There was just a single mother with a vision, working 16-hour days from her home, researching ingredients at the local library. Twenty-five years later, Mukti Organics stands as one of Australia’s pioneering certified organic beauty brands, having weathered industry upheavals, economic downturns, and the challenge of educating consumers about ingredients they’d never heard of.”

Congratulations to the brand and for a quarter of a century of mindful beauty.

You can read Yajush’s story on Mukti Organics via the link of stories.

What makes someone cool? 😎  recently spoke to Clinical Psychologist  about that very topic and it’s a fascinating read! ...
09/07/2025

What makes someone cool? 😎 recently spoke to Clinical Psychologist about that very topic and it’s a fascinating read! I’ll post the link in stories x

SHE-talks podcast with  from .co chats to  from  ✨ The episode just went live and it’s a beauty! Head to stories for a l...
25/06/2025

SHE-talks podcast with from .co chats to from ✨ The episode just went live and it’s a beauty! Head to stories for a link to listen 🎙️ 🎧

We have some exciting (non PR related) news to share… Our founder Tahlia is expecting a baby girl in September! 💕💕💕 We w...
23/06/2025

We have some exciting (non PR related) news to share… Our founder Tahlia is expecting a baby girl in September! 💕💕💕

We will be taking a little break come August, but please still reach out if you’re after PR! We can either recommend you some other great PR pros or work towards a plan for when we’re back into the swing of things! 🤍

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Sydney, NSW

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PUBLIC RELATIONS

BOSS MEDIA is a full service Public Relations consultancy, backed by over a decade of experience in PR, Marketing, Events and Promotions. Led by Tahlia Crinis, an award winning PR professional who has spent her career working with a variety of clients, from high profile celebrities, through to hotels and beauty brands, bringing with her a wealth of experience, knowledge and contacts. From strategy through to implementation, BOSS MEDIA is a results driven powerhouse that ensures your brand is at the forefront of the media and always in the minds of consumers.