18/12/2025
turns 8 today!!! 🎈⚡️🎈⚡️🎈⚡️
Here’s a pic of me in Japan which is where I went right after I quit my job back in 2017. I had no idea what I wanted to do next, but my instincts were telling me I needed to do something different… Hello Boss Media PR ⚡️ I’d been working at PR agencies for years and felt frustrated that we would sit and wait for clients to come to us with the news, instead of proactively creating it for them. I knew there was an opportunity to use experts to create PR content, knowing I could generate publicity well beyond the industry that the brand sat in… This technique is common practice today, but back then it felt unique. And it showed. Some months I would get over 50 pieces of publicity for clients, ranging from front page news to TV spots.
Today, I’m so proud that I followed my instincts. I can’t tell you where those 8 years have gone but I can tell you I’m so incredibly grateful to the clients, journalists, influencers and friends that we’ve met along the way.
As some of you know, I had a little pause in 2025 (to have a baby!) but I’m coming back even better in 2026. I was initially anxious about taking time off from something that I’ve worked so hard on all these years, but it’s been the biggest blessing. Not only because of our little bundle of joy, but because that time off allowed me to reflect on what I know about PR, how much it’s changed and how I’m going to shake things up in 2026… I’m so excited to get back to work (so much so that I’ve actually started back a little early) and cannot wait to (hopefully) work with you in 2026.
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