10/07/2025
Justin Bieber is set to release his seventh studio album, Swag, this afternoon, July 11, 2025, via Def Jam Recordings. This marks his first full-length project since 2021’s Justice. The album features collaborations with Gunna, Sexyy Red, and Cash Cobain .
Promotion for Swag included mysterious billboards displaying a black-and-white image of a shirtless Bieber with the album title, appearing in cities such as Los Angeles and Reykjavík . Bieber also teased fans with a possible tracklist video posted on Instagram . 
The album comprises 20 tracks, including titles like “All I Can Take,” “Go Baby,” “Butterflies,” “Dadz Love,” and “Forgiveness” . Bieber finalized the project during a creative retreat in Iceland earlier this year . 
Swag will be available on major streaming platforms starting this afternoon.