RIDE Media

25/11/2025

Flashback to the days of the “Oakley Factory Pilot” – when goggles turned into sunglasses and what had been a relatively small brand started to become a mega-brand. The “O” logo has become ubiquitous in the pro peloton… but it had to start somewhere, with someone.
Here, we have a look at Phil Anderson – one of the original in – in 1987 and 1988 with Panasonic and TVM.
This post is the result of digging around for photos to illustrate the history of Oakley and the emergence of ‘Sporting Eyewear’. I’ve begun an ongoing review on the Ride Media site, and will soon add some commentary about Oakley’s range in 2025. For now, let’s enjoy some nostalgia thanks to the photos of Sirotti.



Related story:
https://www.ridemedia.com.au/oakley-eyewear-new-releases-for-summer-2025-2026/

25/11/2025

Following the blue line in Ehime, Japan...

This is a small portion of a much longer video – ie. Part 2a of the "Ride In Ehime" series...

See the full video on Ride Media's YouTube channel: https://youtu.be/ZynHVvgCsP8?si=4v3Y-ufmD5iWl6Wr

24/11/2025

New video // Up a mountain... in Ehime, Japan

Part 2 of a travel / cycling series.

In Ehime in November 2025 we went for a ride. Strangers at the beginning, friends by the end, it became a week to remember for six Australians visiting Japan...

23/11/2025

Approaching Newcastle, NSW from the south on a bike is an absolute pleasure. Rode up there from Sydney yesterday… the Fernleigh Awabakal shared track is a treat!

21/11/2025

New Video // Cycling adventure in Ehime // Intro to a series

One week. Six rides. 435km. On roads consistently featuring the smoothest bitumen I have ever ridden on. And it felt like it was all for us, a bunch of cyclists from Australia.

This clip is part of the intro to the series, now on Ride Media's YouTube channel – link here: https://youtu.be/9FOEh2TzmcA?si=VSb9raUfzNM70NRe

17/11/2025

Roads to Ride // A new series begins
River Road Wisemans Ferry, and onwards to Wyong

Finding a safe cycling route close to Sydney can be challenging but it is possible if you get a bit creative… and take advantage of some public transport options to help you avoid some of the typical hassles that come with traffic on busy roads.

Want to enjoy a picturesque ride near Sydney and escape the hassle of busy roads? Consider this: Rouse Hill to Wyong via Wisemans Ferry.

15/11/2025

Saturday, alongside the river.
A great ride.

15/11/2025

With good weather, today I set off to explore a little without the hassle of traffic.
It’s also two days until the anniversary of Darren Smith’s passing… so I took in Bumble Hill along the way with him in mind.
PS. I took the easy way… down, not up.
- Rob

11/11/2025

Bike test intro // Winspace T1600

“It’s a great bike to ride. That’s what I’ve tried to make clear in the opening stanza of this series. But it’s also one that comes with the bonus of being able to test as a rental and fine-tune before you buy.”

- Rob

Take a look at the Winspace T1600. This is an introduction to a bike test series for a brand that now has an Australian agent...

04/11/2025

Believe me, there is a long explanation behind this next statement but to paraphrase: if you want to fall in love with cycling, ride this route.
Much, much, much more to say… but oh-so little time to explain right now.
The time will come… in the meantime, please offer your long list of superlatives to help me find the words to express what these few days have been like.

29/09/2025

So, let’s go. Test ride time!
I’ve enjoyed a month of riding on the T1600
Plenty to say about an interesting bike. Review / videos, coming soon.
Quick summary: fantastic!

08/08/2025

New video // Best bike path routein Sydney?

Cycling and surf

My Monday morning.

- Rob

This is a 'Story of my ride' / Surf Report. It is about a Monday morning ride from Sydney to Cape Solander. Prompted by the lure of seeing some big waves, I ...