The Book Adviser

09/07/2025

There is no general audience for business books. The real magic happens when you focus on your community.
You're not writing for “everyone”—you’re writing for the people who already value your work, your insights, your perspective.

Trying to appeal to a huge, vague audience often waters down your message. But when you zero in on your community—clients, colleagues, collaborators, the curious—you create something that truly resonates.

So before you launch into writing, take a beat and ask:
Who is this really for?

Because that’s where the magic happens.

05/07/2025

Keep showing up for your network so when it’s time to promote, it feels authentic—not opportunistic.
You can’t ghost your network for months and then pop back in asking them to buy your book. That’s not a relationship—that’s a transaction.

Whether you’re writing a business book, building your brand, or planning a launch, showing up consistently matters.
Comment. Share insights. Be generous. Stay visible.
Then, when it’s time to promote your book, it feels like a natural next step—not a random ask out of nowhere.

03/07/2025

These are the people who are genuinely interested in your message—those who’ve followed your writing journey, shared your posts, replied to your emails—they are the ones who will talk about your book, recommend it, review it, and help it grow wings.

You don’t need thousands. You just need the right few hundred, built with intention and nurtured over time.

So start early. Show up consistently. And build a book community that believes in your message as much as you do.

02/07/2025

When you publish a business book, you're not just sharing ideas—you’re showcasing your expertise, your style, your values, and your attention to detail. Everything from the tone of your writing to the way the pages are laid out says something about you.

A rushed design, clunky layout, or confusing message can quietly undo all the credibility you’re trying to build. But a thoughtfully written, well-produced book? That builds trust, authority, and connection.

This is where I come in. I help business owners write and self-publish books that don’t just look professional—they feel aligned with your voice and business goals. So when someone reads your book, they walk away knowing exactly who you are and what you stand for.

Your book is your brand in print. Let’s make it memorable for all the right reasons. Get in touch with me

26/06/2025

If you’re writing a business book, it’s because you have something to say—something that can shift minds, spark ideas, or open doors for your business.

Impact doesn’t happen by accident.
It takes strategy, intention, and connection—before, during, and after you hit publish.

So ask yourself:
- Who do I want this book to reach?
- How can I start showing up for them now?
- What kind of legacy do I want this book to leave?

16/06/2025

Vegemite Way.

This is for real.

Who would have thought?

I took this photo when I was in Melbourne last week.

And, as a New Zealander...I am a Marmite girl.

16/06/2025

Let’s be real: if you’re not willing to get out there and talk about your book, why would anyone else be?

The truth is: people can’t buy a book they don’t know exists — and it’s your job to make it visible. That doesn’t mean you need to be salesy or pushy — just intentional and consistent.

Your book launch is exciting, no doubt about it. But if you want to actually sell your business book? That starts way before launch day... and keeps going well after.

Here’s the thing:
- Your book launch is not your marketing campaign.
- Selling more books takes a plan, not just passion.
- Most authors lose steam after 2-3 months. Don’t be that author.

Whether your goal is to grow your profile, land speaking gigs, or boost your business — your book marketing needs to run for at least 12–18 months after the launch. Otherwise, those boxes of books might just become garage décor. 😉

Want help mapping out your post-launch game plan? Let's chat. https://thebookadviser.com.au/

14/06/2025

Visiting the National Library of Australia in Canberra.
Here's a First Fleet journal and a note book of Banjo Patterson.
Makes me wonder what paper-based written records there will be in 100+ years time.
I for one still handwrite in paper journals...

11/06/2025

How do you get your book visible and stand out in a sea of sameness? I share the four key things you need to do in my latest article.

There are millions of self published books out in the market these days. In 2023 it was estimated that of the 50 million books on Amazon’s over 2.

11/06/2025

Trying to be Superwoman in your business and life will eventually catch up with you. And when it comes to writing a business book? Same deal.

You don’t have to do it all alone — in fact, you shouldn’t. The best books are born from collaboration: strategic support, sharp editorial input, and someone to help carry the load so you don’t burn out before chapter three.

Whether it’s ghostwriting, coaching, editing or just someone to help you structure your ideas — building a strong book is just like building a strong business. Surround yourself with good people who get it, and the whole thing becomes a lot more doable.

05/06/2025

One of the biggest reasons business professionals don’t write their book?
They’re unsure if they can create something truly high-quality — a book that reflects their expertise and earns the respect of their peers.

But here’s the truth: your insights, your lessons, your hard-won experience deserve to be shared — not just in one-on-one conversations, but at scale.

This eBook will show you how to take what you already know and turn it into a powerful, well-written business book that connects, supports, and makes a lasting impact.

Don’t let your knowledge stay hidden.

➡ Download the eBook today and take the first step toward writing a book you’re proud to share. https://thebookadviser.eb-sites.com/HowToImproveYourWriting

04/06/2025

If you're a consultant, business owner or board director, here's a question for you:

What if your next client, media interview, or keynote came directly from your book?

A business book doesn’t just sit on a shelf — it works for you. It builds credibility, creates visibility, and keeps your message out in the world long after the launch party ends.

Some of our clients are still using their book to grow their business 4 years on. That’s the power of writing something that truly reflects your expertise.

Got something worth sharing? Maybe it's time to write the book.