PR Boss Lady at Priage Media

23/01/2024

Well who knew, it's👏🏼 National Compliment Day! 👏🏼 Knowing how to give and receive compliments is a modern leadership skill. Compliments build connection, inspire confidence, and reinforce behaviours you want more of in the workplace (and at home).

Check out this HBR article👇🏼 for super practical tips (like, 3 min read), and post any stand out 'a-ha' moments to help out those who only read the comments 🤗 .

I'd also love to hear compliments you still remember, maybe years later...

https://loom.ly/6Z_1Jls

Whether you’re a manager or a team member, giving and receiving compliments plays a major part in forming workplace relationships. Yet research shows that many people feel anxiety over the idea of exchanging compliments, worrying about coming off as a kiss-up or having their compliment misinterpre...

15/01/2024

What makes PR different to (paid) marketing or advertising? A few things. But a key one is the concept of EARNED reputation (vs PAYING for an ad, for example). Studies show people have a (measurably) higher engagement and trust level when they read about you/brands in a reputable media outlet -- like in a story written by a journalist.

if you're an SMB owner or Start-up entrepreneur, you may find this article in magazine useful.

In order to build trust and credibility between brands and their audiences, earned media is essential. The best results can be achieved when it is integrated into a balanced, comprehensive media strategy.

15/01/2024

Psyched for the Open? 🎾 I started private tennis coaching first term last year. Almost a year later and I'm still rubbish. 😆 But it's given me good fodder for my Prioritise PR Presence coaching!

"Conversation is like a game of tennis," I explain to a room of aspiring female leaders seeking networking tips. "If someone serves you a question, for example, hit it back with a response that gets a conversation rally going. Yes or no answers kerplunk into the net. A basic giggle and it bounces flat. What can you lob into the game that gives them the thrill of a well-placed slam you can both celebrate?"

Hope you enjoy more great tennis this year, be it literally or metaphorically... I've still got a lot of improvements to make, on both courts! How's your conversation game?

08/01/2024

Want to know what stories journalists are working on?

📖 Pro Tip: Sourcebottle is a free service where (Australian) journalists post story ideas they're working on right now for which they need expert sources or interviews.

Subscribe to as an Expert Source and get alerts specific to your area of expertise 👉🏼https://loom.ly/JDpwp3A

04/01/2024

😊 If you want to know a bit more about me, and Priage Media (and hey, love that you do, thank you!), this👇🏼feature article in Influencing online is a solid start. Excerpt below, plus link to full article. 🧡

❝ Frustrated with the underrepresentation of female leaders in the media, communications specialist Heather Jones [has launched] a new PR agency called Priage Media with a mission to address that imbalance.

“My mission is to represent female founders and leaders [as primary spokespeople],” Jones said. “There's a moment in time now where I think women's voices are wanted, women's voices deserve to be heard, and I want to apply my PR experience to get them out there.” ❞

Frustrated with the underrepresentation of female leaders in the media, communications specialist Heather Jones is launching a new PR agency called Priage Media with a mission to address that imbalance.

02/01/2024

The theme of this year's NATIONAL MENTORING MONTH 👭 (yep, every January!) is "Passions to awaken. Dreams to achieve."

To mark National Mentoring Month, here's your chance to drop a shout-out to any mentors in your home and work life - let them, and us!, know how they helped fuel your passion and dreams.

02/01/2024

Every brand has a story to tell. Your brand may be you, or a business venture you own or lead. Nailing down a compelling narrative is a crucial starting point for effective PR. Once you know what truly sets you apart, you're in a stronger position to craft media pitches and engaging social stories.

🤔 Ask: what problem am I solving? How is my way different? What are the words, data points, emotions and optics I can use to make my brand stand out?

📖 Pro Tip: Say your brand statement out loud to someone who knows you well. Is it authentic, interesting, does it "sound like me"? Post yours below and I'll give you same-day feedback and/or suggestions to sharpen it up.

🧡 Follow this page for 'Tuesday Tips' and inspo to help prioritise your PR this year. 🧡

01/01/2024

Happy new year everyone! I'm taking a moment to declare we *will* see more expert women's voices amplified in Australian media this year. Maybe yours?

The tides are turning, my boss lady friends. While we have record numbers of women graduating Uni, on boards and smashing entrepreneurship, it's still only a 30/70 ratio of women to men quoted in Australian media (I know, right!). I have media friends charged with reporting stories using more diverse voices; and business event organisers desperate for more women on their panels.

You're smart, experienced, capable and darn good at what you do. You can sit on the beach and watch, or get out there ih 2024! Follow for tips, opportunities, and inspo right here.

Let's be what they want to see. 🧡 🧡