In The Media PR

24/07/2025

When it comes to pitching, strong visuals can make or break your story. It's important to think beyond the email - where will your story live?

Think platform-first:

📰 Print - high res images that capture your core message
📺 TV - engaging vision that tells a story [with or without sound]
💻 Online - bold visuals that cut through clutter

Crafting the right content for the right platform is the most effective way land coverage that sticks.

🎤 Our Campaign Manager Amna, shares her tips.

23/07/2025

We're thrilled to see SWELL Sculpture Festival is making waves in the media once again 🌊

Coming in September, this year's festival has attracted 230 artists from around the country contributing to 80 artworks, with the team well into preparation for this year's exciting event!

Stay tuned for more announcements in the coming weeks 👀

22/07/2025

Good luck to all the nominees at this week's Mumbrella Awards! 🎉

We especially loved what the team at Botanic Gardens of Sydney did with - a clever and creative idea that turned a single, smelly plant into a cultural icon.

Proof that a simple concept, told well, can make a big impact 🌱👏

17/07/2025

🎉 Say hello to the newest member of our team - Andrew Arthur!

Andrew brings 20+ years of experience from some of the world’s biggest newsrooms including ABC News, BBC News in London and 7NEWS Australia, building a rich background as both a journalist and producer.

Andrew knows how to find the story - and make it matter - and now, he’s bringing that experience into the PR world to help our clients craft campaigns that are bold, strategic and built to make an impact.

We're so excited to have him on board. Welcome, Andrew! 👏

16/07/2025

Meet the community heroes turning the tide on vandalism in Sydney's northern suburbs...with a splash of help from our client, 🎨

The passionate graffiti squad, an army of determined retirees armed with paint cans and brushes, is quietly marching Sydney’s northern suburbs, waging war on...

13/07/2025

What happens when a flagship TV show ends but its audience is still listening? 📺

In the wake of its broadcast cancellation, The Project has gone "rogue" on and and its 1.2M followers are here for it. Rather than going dark, the show has embraced a digital-first strategy that's clearly hitting the mark.

Where do you get your news from? Drop your go-to source in the comments 👇🏽

10/07/2025

📣 A big welcome to our newest client Randstad Australia!

We're all about finding purpose and passion in your work, so we're thrilled to be teaming up with Randstad, an organisation creating meaningful opportunities for people from all different backgrounds, and building more inclusive teams.

Stay tuned...exciting things ahead 👀

09/07/2025

From the newsroom to PR world - meet our newest recruit Bianca Whereat 🎙➡️ 📣

With a background in broadcast journalism at Australia's top media outlets including ABC Australia, 7NEWS Australia and NBN Television - Bianca knows exactly what makes a story stick.

She's covered everything from fast-paced breaking news and politics to community stories, and now she's flipping the script to help clients land the kind of coverage that counts.

Don't be shy - get in touch and say hi 📩 👋🏻

07/07/2025

Last week, Qantas confirmed a major data breach that may have exposed the personal information of up to 6 million customers.

Our client, Richard Valente, VP of Customer Experience Strategy at Teleperformance Group in Australia (holds the largest airline portfolio globally), offered his expert insight on what businesses can learn from this.

His key takeaways:

👀 Regularly review your own and your vendors' security protocols
🔐 Prioritise investment in the right cybersecurity partners
🧑🏻‍💻 Ensure your team has the right training and tech support

Qantas customers have begun receiving an email from the airline, confirming their data has been stolen in the recent cyberattack. | *Subscribe and 🔔: http:/...

27/06/2025

🐾 Meet Janyne’s new assistant! 😍

ITMPR Founder and animal lover Janyne has just welcomed the purr-fect new addition to her family — and her WFH team! 🐱💻

This tiny bundle of fluff has already mastered the art of sitting on keyboards, interrupting Zoom calls, and stealing hearts. Welcome to the team, little one! 💕

24/06/2025

💼 EOFY is here. Are you part of the conversation? 📰

From tax-time tips to business reflections, the end of financial year isn’t just about spreadsheets - it’s a golden opportunity to become part of the media narrative.

EOFY is a powerful hook. Whether you're a founder with insights, a business with tax-time tips, or a service that solves a seasonal pain point - now’s the time to share your story 📺

21/06/2025

🌙 Winter Solstice ✨

Today marks the shortest day and the longest night of the year in the Southern Hemisphere – the Winter Solstice ❄️

As the season reaches its turning point, it's a timely reminder of the value in slowing down, reflecting on progress, and preparing for the months ahead. 🧘‍♀️