In The Media PR

25/09/2025

Meet In The Media PR's founders - Oryana Angel & Janyne Moore✨

"As former journalists from some of the biggest newsrooms in the country, we've covered everything from breaking news and politics, to lifestyle, health and women’s issues.

We met while delivering DIY PR workshops to small business owners around the country and stayed up late discussing the industry and developed a new approach to PR. Every week we meet brilliant founders with game changing ideas but they aren’t getting the media coverage they deserve.

Today, In The Media PR exists because we believe every innovative business deserves its moment in the spotlight.

We are a communications agency specialising in story driven, major media coverage and we've recruited some of Australia's top journalists into our team.

We're proactive, agile and results focused. We understand the media landscape and we position our clients front and centre in the media, every month.

We do PR differently."

- Oryana & Janyne

In The Media PR

24/09/2025

We were proud to support OzHarvest with sharing their 'Half Eaten: Australian Households Food Waste Report' findings, in the media 🍅🍌

This powerful story reached audiences nationwide, sparking important conversations around the impact of food waste.

22/09/2025

Our client Dulux appeared on TODAY with the ‘paw-fect’ spokesperson, to share the story behind one of Australia’s most iconic campaigns✨

🍬See more at dulux.com.au/jellybeans

16/09/2025

Our co-founder Oryana Angel brunched with some of the Gold Coast’s brightest female founders this week, sharing her experience in building brands and scaling businesses.

Thank you Gold Coast Innovation Hub for creating such an energising event that reminds us how important community is ✨

What an incredible group of business owners and emerging entrepreneurs this is. 🙌 Yesterday, we played host to the September Brunch Like A Boss event for female founders. The stories presented by Oryana Angel from and Jenny Moutou from were both moving and instructive. The vibe in the room was one of supportive productivity. 🫱🏼‍🫲🏽 Love these events. 🌹

15/09/2025

🍬 The Dulux jellybeans are back!

This iconic campaign has been bringing colour to customers for more than 30 years and it returns just in time for the renovation season.

As part of the campaign, Dulux are giving away free jellybeans with every 8L of paint purchased and running Australia's largest ever jellybean guessing competition! A giant 1.7m jelly bean can will also be on tour, popping up at Bunnings Warehouse Australia and Mitre 10 stores across the country 👀

Congratulations to our client Dulux, who re-imagined this classic campaign in collaboration with DDB, Scooter, Initiative and In The Media PR.

So....how many jelly beans can you count? 💬👇🏽

11/09/2025

SWELL Sculpture Festival is officially open 🎉

Queensland's largest outdoor sculpture exhibition, SWELL showcases the incredible works of local, national and international artists. It's a spectacular event, not to be missed!

Congratulations to all of the incredible artists, organisers and supporters.

🗓 12-21 September, 2025
📍 Currumbin Beach, Gold Coast
👉🏻 Full program: swellsculpture.com.au

11/09/2025

Struggling to land a story? Ask yourself these 3 questions before hitting send on your next pitch...📩

05/09/2025

Some recent press highlight for our epic client Airtasker - showing everyone why they're the go-to platform for getting stuff done 🔨🧑🏻‍💻

25/08/2025

OzHarvest's CEO is back on the menu 🍽 🥘

Australia's top chefs including Neil Perry, Matt Moran, Peter Gilmore, Jacqui Challinor and Darren Robertson are joining forces with Australia's most influential business leaders from the likes of Canva and Pinterest to cook-off, serve meals and raise funds for the millions of Australians facing hunger.

✨ We're proud to be supporting our client, , in bringing this extraordinary event to life!

Full article here (subscription required)👉🏻 https://bit.ly/47IRZZI

22/08/2025

Just like great PR, great stories have the power to shift how we think. That's why we love 📚✨

It's a powerful reminder that in a world of shrinking attention spans, imagination and storytelling still cut through.

Swipe through for some of our fave Book Week looks ➡️

18/08/2025

Thinking about using for your press releases? 🤖📲

Oryana Angel shares her thoughts on why it's not such a great idea...

➡️Journalists can spot AI-written content, and they'll question the integrity next time you send a pitch.

➡️Photo editors won’t touch AI-generated images. They need authenticity, not AI created art.

➡️Accuracy matters but with ChatGPT blending data and numbers, 'almost right' is the same as wrong.

➡️Your reputation is built on trust and if you’re outsourcing your voice to a bot, credibility slips fast.

AI can still play a role in comms but the strategy and news hook still has to come from people who know the brand, the audience, and the broader news cycle.

What's your take on leveraging in comms?

07/08/2025

Feeling those pre-interview jitters? 😅✨ Fear not! Our Campaign Director Laura -and former 9 News reporter 🎥 - shares her top tips for nailing it on air.