19/12/2025
Running CHUCK. has never been a linear road to unvarnished success.
2025 was a year that felt a lot more circular than most, both in the positive and the ....less positive...
We relocated back to Australia after a year in Spain. It was a huge experiment that landed wonderfully if day drinking and joy de vivre are the metric. Business growth, less so.
The return to Aussie shores made sense for the family, the kids and the business. But it also felt like a return to the starting line.
A slow start to the year gave way to a really quite explosive second act. It was as though our old clients all came knocking once they knew I was back!
But with that came an existential question- is this still what I REALLY want to do?
It has been a year of rebuilding after our return and it feels like we're just now humming at the same vibration as the start of 2024.
The scenic route back to the starting blocks. BUT...
A lot has changed in that time. Business environment, AI pipeline, client requirements. And my mindset.
Coming back to CHUCK full tilt this year made me realise how much I enjoy the day to day of my work.
The variety of work we do. The insights into varying different industries.
(and yes, the gear tinkering. I like the toys too).
My brain appears to be wired to the unruliness of running a video production house. And it has been pretty nice to re-realise that.
So cheers 2025, you've been instruction and invigorating,
Even if you gave me a bit if a scare at the start there :)
Oh and this picture is a visual metaphor, please field your interpretations in the comments: