The Focused View

02/10/2025

She built a household brand, hit rock bottom, and came back stronger with a mission to change how small business owners think about wellbeing.

In Episode 38 of The Focused View, we’re joined by Dr Leanne Faulkner, founder of Fortitude at Work and the original creator of Billie Goat Soap.

Leanne opens up about the hidden pressures behind running a business and how they can quietly erode both your success and your mental health.

This episode is all about the business of wellbeing and why it matters more than ever for small business leaders.

Tune in next week for another exciting episode!

www.thefocusedview.com.au

01/10/2025

At The Elusive Miss Lou, every delivery is crafted to feel like unwrapping a piece of the brand itself. From the bold fabrics to the packaging sprayed with Louise’s signature perfume, every touchpoint is intentional.

This is "experience marketing" in action: where customers don’t just receive a product, they live the brand. It’s the reason people share unboxing videos, keep the packaging, and stay loyal to the story you’re telling.

On this episode of The Focused View, discover how The Elusive Miss Lou transforms eyewear into a very unique customer experience and why building emotional connection through detail is the future of branding.

Watch the full episode on YouTube: https://bit.ly/4mKRbHU

01/10/2025

She knows first-hand what it’s like to hit entrepreneurial highs and the lowest lows. Now she’s showing business owners how to regain control, set boundaries, and build resilience that lasts. Can you guess who’s joining us for Episode 38?

30/09/2025

Every frame tells a story but... it also has to feel right.

For Louise and Teiger Sceats of The Elusive Miss Lou, the family mantra says it all: quality, comfort, fit. From handmaking every stage to adjusting even a single millimetre, their attention to detail ensures each frame is as comfortable as it is beautiful.

Discover the craft behind the brand in our new episode of The Focused View.

🎧Website: https://bit.ly/3W3gny6
🎧Spotify: https://bit.ly/4nKwhcy
🎧YouTube: https://bit.ly/3QYNbpX
🎧Apple Podcasts: https://apple.co/3Vx5qVr

29/09/2025

Louise Sceats shares how her love for colour and fabric evolved into something truly unique.

What started as experimenting with materials has grown into a brand that blends bold fabrics, timeless shapes, and unforgettable storytelling. A golden thread that sets The Elusive Miss Lou apart.

Have you checked our new episode yet? Don’t miss this inspiring conversation!

Listen now on The Focused View!
🎧Website: https://bit.ly/3W3gny6
🎧Spotify: https://bit.ly/4nKwhcy
🎧YouTube: https://bit.ly/3QYNbpX
🎧Apple Podcasts: https://apple.co/3Vx5qVr

23/09/2025

"In the beginning, I tried to please everyone. Now, I trust my gut feeling... and that’s when the magic happens.”

Louise Sceats of The Elusive Miss Lou captures something every creative eventually learns: trusting your instinct is where true artistry can come alive.

The greatest designers from Coco Chanel reshaping fashion to Steve Jobs reimagining technology... they didn’t play it safe or try to please everyone. They leaned into vision, intuition, and a belief in their own eye for what could be, not just what already was.

For Louise, that instinct shows up in colour, materials, and storytelling. Creating eyewear that doesn’t just follow trends but sets them. It’s a reminder that design magic often begins with the courage to trust yourself.

Hear her full story in Episode 37 of The Focused View:
🎧Website: https://bit.ly/3W3gny6
🎧Spotify: https://bit.ly/4nKwhcy
🎧YouTube: https://bit.ly/3QYNbpX
🎧Apple Podcasts: https://apple.co/3Vx5qVr

23/09/2025

The name has intrigued you. Their frames have wowed you. Now, the story behind the brand will move you!

In this new episode of The Focused View, we sit down with Louise and Teiger Sceats, the mother–son duo behind The Elusive Miss Lou, a brand built on authenticity, artistry, and joy.
Louise shares her journey from the days of Jono Hennessy to launching The Elusive Miss Lou, all while navigating life’s toughest challenges with grace and courage. Teiger brings his gift of storytelling, turning every frame into more than just eyewear into something that sparks connection.

Together, they’ve created a brand that carries forward a century of family passion for design and optics, while reminding us that business can be personal, colourful, and full of heart.

This isn’t just about frames. It’s about family, resilience, and the joy of creating something that you're really passionate about.

Watch the episode on YouTube! https://bit.ly/4pT6aCr

In this episode, we are joined by Louise and Teiger Sceats, the creative mother and son duo behind The Elusive Miss Lou. From eyewear that tells a story to t...

21/09/2025

For major career moves, start with YOU.

Adrian Vecchio, principal optometrist and owner of The Eye Collective, once built a niche in aviation eye exams but realised it wasn’t the path for him. Here’s how he made the shift:
1. Self-assessment: He recognised the work was draining, not energising.
2. Values & interests: He discovered that behavioural optometry aligned with his passion for helping patients in a deeper, more meaningful way.
3. Goal clarity: He defined the kind of practice he wanted to build.

That clarity gave him the courage to pivot, leading to a thriving practice centred on behavioural optometry.

Follow Adrian's story in Episode 36 of The Focused View:
🎧Website: https://bit.ly/4pesbuX
🎧Spotify: https://bit.ly/45TrGPo
🎧YouTube: https://bit.ly/3QYNbpX
🎧Apple Podcasts: https://apple.co/3Igxc5v

19/09/2025

There is no success without change, trials, experimentation, and even failure. Each step whether it feels like a win or a setback moves you closer to the work and life that truly energises you. Adrian Vecchio’s journey is proof of that. Watch the full episode this weekend on The Focused View.

Watch it on YouTube: https://bit.ly/3V8JyQa

19/09/2025

EPISODE REVEAL!

Next Tuesday on The Focused View, we sit down with Louise Sceats, yes, The Elusive Miss Lou herself, and her son Teiger Sceats.

Louise has been designing her whole life, from helping her parents build hotels in the 80s to creating iconic eyewear brands like Jono Hennessy and Carter Bond. Design is truly in her DNA.

Teiger, co-founder and storyteller behind The Elusive Miss Lou, grew up immersed in the family eyewear world. With a background in film, he brought storytelling to the brand, shaping its vibrant, narrative-driven approach.

Launched in 2020, The Elusive Miss Lou is all about colour, joy, and heritage — a brand carrying forward a century of family connection to optics while creating frames that feel truly special.

18/09/2025

A fresh episode of The Focused View is dropping next week. New voices, new perspectives, but... who could they be?

Any guesses? 🤔

17/09/2025

Sometimes, the paths we least expect turn into the biggest opportunities.

Adrian Vecchio’s story is a reminder that career-defining moments often come from staying open to possibilities.

Catch his full journey in the latest episode of The Focused View. catch it on your favourite podcasting platform:
🎧Website: https://bit.ly/4pesbuX
🎧Spotify: https://bit.ly/45TrGPo
🎧YouTube: https://bit.ly/3QYNbpX
🎧Apple Podcasts: https://apple.co/3Igxc5v