Axel & Ash

We design unique journals to inspire you to live life to the fullest. We believe that stories are MAGIC, and everyone has a STORY to tell.

So we decided to create BOOKS for you to capture the MOMENTS that count, and for you to insert YOUR Story.

02/04/2025

01/04/2025

Glamping under the stars with my little wildflower ✨ a dreamy weekend getaway ’s Summer Camp . Barefoot farm adventures, animal cuddles, yoga, hat & incense workshops, cozy movie nights, and the best company of creative humans from all around. Good vibes, great chats, and endless snuggles with Lala. 🫶🏻
Thank you for having us 🌿🌿🌿

1. Reunited!
2. Sign-fection ✨
3. Hostess's of the mostess
4. Lala's "Welcome to ma crib!" Someone's pretty stoked!
5. Happy Campers
6. Journaling
7. Hat-decorating workshop
8. Decor on pointe.
9 🌿🎩
10. Peacock-yoga 🦚 (wait for it!)
11. Yoga chalet on steroids!
12. New mate.
13. Mexican delight
14. Yeah the CowGirls
15. Obsessed with the animal feeding!
16. .states sharing her magic
17. Her epic incence-making workshop
18. New & Old friends 🤎
19. Another level dining .over.fire
19. you're a Dream 💭
20. Most beautiful dinner to end the weekend 🫶🏻

05/03/2024

Woke up in March. 💭

26/08/2023

a little something to spice up the weekend vibe ✨

26/06/2023

Turning life into dreams 💭
with our favourite artists:

1.
2.
3.
4.
5. .disher
6. .home
7.
8.
9. .are.ona
10. .blog

26/04/2023

Reading nooks we daydream of… 💭

18/01/2023

〰️ Dreamy reading nooks 💭

28/12/2022

Week of slow 〰️
Quiet your mind, listen to your higher self and let your own soul be your guru.

14/12/2022

Salty summer snaps 〰️

02/12/2022

Spoiler Alert: The time will never be ‘just right’, and no one else will accomplish it for you. So, don’t ignore it! Start now…. Start to chase it with your whole heart! 🤍✨

30/11/2022

Here's a wonderful gift idea for new mummas — a keepsake to capture the most magical moment of them all. 🤎
Grab this beautiful Becoming MAMA Journal and Feather Pen from Axel & Ash and start writing down your most cherished memories during this life-defining stage. ✨
This is a perfect gift for new mummas and mums-to-be. For a LIMITED TIME, enjoy a 15% discount when you use the code NURTURE at checkout on their website: https://axelandash.com.
Order now and have it received just in time for Christmas! 🎄✨
Need more natural gift ideas for the whole family? Check out our 2022 Christmas Gift Guide here 👇
https://bit.ly/nurture-christmas-gift-guide-22

28/11/2022

We’d do anything to get to sleep in for a week in this rustic cave dream right now. 💭🙌🏻

Design by@shevchenkon135 via .wave

Address

111 Flinders Street
Surry Hills, NSW
2010

Telephone

+61449535331

Website

http://www.axelandash.com/

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Our Story

We believe that stories are magic, and everyone has a story to tell. So we decided to create books for you to capture the moments that count, and for you to Insert YOUR Story.

___

The venture started in 2012 when the two wanderlust-ing souls shared their bucket lists together and realised they both had a dream to start a creative business on their list. Sharing a common passion for the art of journaling they decided to start designing chic, inspiring journals filled with quirky writing prompts for everyone who wanted to capture their days, thoughts and memories in style.

Today, Axel & Ash’s journals are getting picked up by the world’s style-makers and jet-setters from Sydney to London and Paris to Hawaii. Their books & products have pride of place in the trendiest concept, fashion and book stores all around the globe like the iconic Urban Outfitters stores in Europe, world famous Shakespeare & Co in Paris, Grandpa in Stockholm, Carousel in Bondi and Ahoy Trader in Byron Bay. Whilst spending the days soaking up the sunny Bondi lifestyle Axel & Ash are continuously working on exciting products and projects for free-spirited, stylish dreamers.