25/07/2025
Gaza is enduring genocide. Starvation as a weapon, civilians massacred while waiting for aid. Our leaders are complicit. This isn’t just tragedy, it’s slaughter. And the world is watching.
“It was that photo of the destroyed MSF ambulance in Gaza (October 30th, 2023) that finally got us writing again after 12 years. We'd been watching all this horror unfold on social media, seeing the real human cost, then turning on the news and hearing these completely different stories. That disconnect...it made us feel so powerless. 'Soul of My Soul' came from that anger, that need to use our platform again to call it out” - Traksewt, The Herd
The Herd collaborated with three incredible Palestinian-Australian artists: , Big Rigs and Mo. While the verses were recorded in December 2023, after many iterations, the song was finally released in June 2024, coinciding with the Elefant Traks finale tour. All proceeds from the track are being donated to Kids.
Directed and edited by the multi-talented Sereen (with Kate Cornish as DOP), the haunting music video features dozens of Palestinian extras and powerful curated news clips—pulled together by the extended ET fam.
Despite its impact, Soul of My Soul faced immediate social media censorship from YouTube and Instagram, and zero pickup from commercial or national radio. But community stations stepped up! With over 15 million plays in the last 3 months alone, the message has resonated far and wide.
In memory of Khaled and Reem, the soul of my soul.