UGC With Heidi

UGC With Heidi Strategic UGC that speaks to the most powerful buyers - Gen X women. ➡️ ugcwithheidi.com

30/09/2025

🌸✨ Canberra is in bloom! ✨🌸

Floriade 2025 has transformed Commonwealth Park into a sea of colour with 12 breathtaking floral installations 🌷🌺🌼. From bold tulip designs to intricate seasonal displays, every corner is designed to make you stop, admire, and snap that perfect spring moment 🌞📸.

The best part? You’re not limited to just the park. Take a gentle 1.5km walk into the city and discover even more floral magic woven through Canberra’s streets 🌿🚶‍♀️ — or if you’d rather rest your feet, hop on the Floriade bus 🚌 for an easy ride between displays.

Floriade isn’t just about flowers — it’s about food, entertainment, community, and connection. Between the garden beds you’ll find live music, kids’ activities, food stalls, and a true celebration of spring in the capital 🌍✨.

💡 For brands: If you’re hosting an event, activation, or pop-up during Floriade, I’d love to help you showcase it. I create authentic UGC videos and organic content that engage real audiences and drive connection. Let’s work together! 💌 [email protected]

28/09/2025

💨 What would your life look like if you stopped apologising for who you are?

Confidence isn’t arrogance — it’s owning your space, your choices, and your story. When you live authentically, unapologetically, you give others permission to do the same. ✨

💨 The truth is, when people speak negatively about others, they’re only revealing how they really feel about themselves. That reflection isn’t yours to carry.

This is especially true in content creation. Show up exactly as you are — your voice, your style, your point of view. Don’t dim it, don’t polish it until it’s unrecognisable, and don’t apologise for it. The right people will connect with you because it’s real.

💨 So stop shrinking. Stop explaining. Stop apologising. Create boldly. Live fully. Be loud in your authenticity — because who else are you meant to be? 🔥

26/09/2025

Retail therapy is cute, but have you tried ✈️ therapy?

When I’m feeling low, I don’t hit the shops 🛍️… I head to the airport. There’s nothing like walking through the terminal, boarding a plane, and knowing an adventure is waiting on the other side 🌍✨.

Travel isn’t just a holiday for me — it’s my reset button, my therapy, and the thing that makes me feel most alive 💛.

Save this for the days you need a reminder that sometimes the best cure comes with a boarding pass 📲✈️.

💡 Over 35 & female? You’re not late — you’re leverage.We make 95% of household purchases and 80% of travel bookings. Bra...
24/09/2025

💡 Over 35 & female? You’re not late — you’re leverage.

We make 95% of household purchases and 80% of travel bookings. Brands don’t just want us — they need us. And here’s the truth: it’s not the glossy, curated feeds that build connection anymore. It’s the raw, relatable, real moments that make people stop, trust, and buy.

✨ I started small with a lip balm collab ➝ and this December I’m being flown to Europe for 3 weeks of paid content. Proof that women over 35 are not behind — we’re exactly on time.

👯‍♀️ If you’ve ever felt like you missed your chance, this is your reminder: you haven’t. You’re exactly what the creator economy has been waiting for.

👉 Want the roadmap? I’ve put together a FREE download (link in bio). And don’t forget to save this post for those days you doubt your timing.

19/09/2025

🤔 Ever wonder why Gen X creators convert better than anyone else?

✍️ I wrote this from my notebook in Mykonos, because even my B-roll is strategy.

Here’s the truth: being a 40+ creator means I don’t rely on aesthetics alone. I’ve lived the corporate boardrooms, built and sold businesses, raised a family, and trained hundreds of entrepreneurs. That lived experience is the strategy.

💡 Gen X women aren’t just creating content — we control 95% of household spend and over 80% of travel bookings. When I say connection > aesthetics, it’s because I’ve seen the data and lived it.

👉 That’s why I’ll happily:
💸 Charge rates that make gifted-collab brands ch0ke.
🛍️ Remind marketers that my demographic IS their buyer.
✈️ Call business class “market research.”
📊 Tell 20-somethings that conversion > vanity metrics.

I’m not chasing likes. I’m here to prove that storytelling sells, UGC scales, and Gen X creators are the market brands can’t afford to ignore.

📧 If you’re ready to create content that actually reaches the decision-makers, connect with me: [email protected] ُ

17/09/2025

Allow me to re-introduce myself… 👋

I’m Heidi — a Xennial UGC content + travel creator and coach based in Sydney, Australia. Strategy-first, vibes-second. I’m an award-winning branding, strategy & marketing specialist who built, scaled and sold a business, then chose the creator lane to help brands and creators make content that actually converts (not just looks cute).

What you’ll find here: travel + lifestyle UGC with clear hooks, buyer psychology baked in, and storylines that move people from save to book/buy. I work across startups → multinationals, so I speak both scrappy and enterprise. I’m also the ultimate girl’s girl + celebrator — big on manifesting, bigger on action.

Fun facts you’ll see in my world:
• Qualified bodyguard and beauty therapist (brain + brawn + bronzer 😅)
• Proud mum to teens, and dog mum
• Into weightlifting & kickboxing, red-light therapy, and a little woo with a lot of work
• Next stop: winter in Europe creating for a brand ✈️❄️

Why follow? Because I share repeatable frameworks (hooks, shot lists, messaging, CTAs) you can plug straight into TikTok/Reels — and I keep it real for Gen X/Xennial buyers.

📩 Brands: I speak to the market that makes 80%+ of travel bookings and 95% of household purchases — Gen X women. I’m the triple threat for you: Corporate experience + Startup grit + I am the market you’re trying to reach. You can reach me at ugcheidi.com

👯 Creators / burned-out mums wanting to rediscover yourselves: head to the link in my bio for a free download to get your momentum back. Follow for weekly playbooks you can copy-paste.

15/09/2025

❓ Think you don’t have time to make content?

🚗 This video is literally 7 seconds long. Just me, sitting in the car waiting for the kids. And that’s the point — 7 seconds is all it takes to show up, grow your brand, and start your UGC journey. 🌟📱

So many mums say, “I don’t have time.” But let’s be real — how many minutes are spent in the car line, at sport, or scrolling while the kids finish up? Those little pockets of time are GOLD. ✨ Twice a day in the car = 2 posts. That’s a minimum of 400 views you’re leaving behind if you don’t hit post. 🚀

✅ Consistency builds a brand
✅ Relatability beats perfection
✅ 7 seconds > no seconds

You don’t need fancy gear, a curated backdrop, or endless hours (spoiler: you’ll never have them). What works is showing up in your everyday, messy, real mum life 👩‍👧‍👦 — because that’s exactly what makes you relatable.

Every time you press record, you’re proving you can do this. That you’re building something for yourself. That content creation can fit into your life — not the other way around. 💪🌸

👏 You’re doing a good job. Keep showing up. Keep posting. It all adds up.

💡 Want to learn how to turn these quick 7-second videos into a real UGC brand and become a content creator? Head to the link in bio for your FREE UGC download — it’s your roadmap to consistency, confidence & content that works. 🎯✨

14/09/2025

📉 Low views can feel like the end of the world when you’re creating content… but here’s the truth no one tells you 👇

✨ Brands don’t pay for views. They pay for results.

I’ve seen creators panic when a video doesn’t “go viral,” but the most successful UGC campaigns I’ve worked on had fewer than 5K views. Why? Because those views came from the right people—and the content was structured to sell.

Here’s why your UGC might not be converting even when you’re showing up consistently:

1️⃣ Your hook is too soft – if you don’t stop the scroll in the first 3 seconds, you lose 70% of your audience instantly.
2️⃣ You’re not solving the pain point – views don’t equal action. If the content doesn’t speak directly to the customer’s problem, they’ll keep scrolling.
3️⃣ No clear CTA – you can’t assume people know the next step. “Shop now,” “Book today,” “Follow for more” — simple, direct CTAs turn passive viewers into buyers.

💡 When I create content, my goal isn’t to impress other creators. It’s to connect with the audience and convert for the brand. That’s why strategy beats vanity metrics every single time.

So if you’re stressing over “low views,” remember: a video that brings in 10 sales is far more valuable than one that gets 100,000 passive swipes.

👉 Save this post for the next time you feel discouraged by numbers. And if you’re a brand? Start looking for creators who understand conversions, not just trends.

—

03/07/2025

Don’t book your Naxos stay until you see this…Tucked just minutes from the beach and walking distance to the heart of town, this apartment is one of those rare finds that’s both well-located and genuinely special.It’s private, peaceful, and has all the features you’d usually expect from a boutique resort—but in your own space:🛁 A spa tucked behind the bed (yes, really)🌿 A second outdoor spa under the stars🌊 A rooftop infinity pool with sweeping island views🧳 And just enough modern luxe to make it feel like a retreatAfter a long day exploring Naxos—swimming, shopping, wandering laneways—this was exactly where we wanted to land.📍The location couldn’t be better: close to everything, but quiet enough to feel like a true escape.We’re picky about where we stay—and this one actually exceeded expectations.✨ Save this for your Naxos itinerary📲 Follow for more real travel recs and stays that are actually worth booking🏷️ Tag someone you’d book this with.....

17/06/2025

Want to learn how to UGC script?

✈️ This isn’t just a holiday — it’s a strategic UGC content trip with purpose.In just 2 weeks, I’ll be shooting across G...
08/06/2025

✈️ This isn’t just a holiday — it’s a strategic UGC content trip with purpose.

In just 2 weeks, I’ll be shooting across Greece and Italy, creating high-converting, scroll-stopping content — and I’ve opened only TWO final spots for Australian brands who want their product featured in premium European summer locations.

I’m not a trend chaser — I’m a Gen X creator with 20+ years of marketing experience. I’ve scaled and sold my own brand, trained hundreds of women, and now I create content with strategy at its core.

Here’s what I’m delivering for the right brand:
📍 UGC from aesthetic locations that actually stop the scroll
📸 Product imagery for socials, email, and web
🎥 Short-form video that works for paid and organic
🧠 Strategy-led scripting with clear hooks and calls to action
🎞️ Your choice: polished edits, raw B-roll, or both
💡 All designed to connect with women 40+ — the powerhouse consumers behind most household and travel decisions

If you want content that sells — not just looks pretty — now’s your moment.
💼 For travel-friendly beauty, fashion, and lifestyle brands.
💬 DM me or email to grab one of the last two spots before I fly ✈️

Address

8 Tilley Lane
Sydney, NSW
2086

Telephone

+61289993330

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