UGC With Heidi

UGC With Heidi Strategic UGC that speaks to the most powerful buyers - Gen X women. ➡️ ugcwithheidi.com

Save this if you want a rooftop hotel spa in Estonia 🇪🇪 I’m here creating content for a boutique travel company and our ...
17/12/2025

Save this if you want a rooftop hotel spa in Estonia 🇪🇪

I’m here creating content for a boutique travel company and our hotel stop in Estonia is here.

If you are travelling in Europe, and having a white Christmas, I highly recommend you making a stop in Tallinn, Estonia.

After a day walking around exploring the Christmas markets and the magic of old town, call in to Carlo’s Italian for dinner and head back to the hotel for some therapy.

The rooftop pool area has totally insufficient seating for lounging around, but the steam room, dry sauna and 30 degree pool make it a must stop for when you are staying here.

📍 Purovel Spa & Gym
Swissotel Tallinn, Estonia 🇪🇪

17/12/2025

Currently in Estonia 🇪🇪 and it’s 0°C outside, so I stopped walking, followed the smell of hot chips… and found this tiny local spot doing hand-cut chips with mango chilli relish 🍟🥭🌶️

I’m sitting here a week before Christmas, in winter, after moving through four countries, creating content for a boutique travel brand — not because it was handed to me, but because I finally backed myself and started.

No big leap.
No perfect plan.
Just saying yes and figuring it out as I went.

If you love travel, storytelling, and the idea of turning experiences into income — 2026 can be your year.

Follow me for how I’m doing this step by step ✈️
And comment the country you’d love to create travel content in 👇

14/12/2025

Hello from Helsinki 🇫🇮

🔒 One of the safest cities in the world
🌱 Ranked among the most sustainable travel destinations
🔥 More saunas than people (actually true)

🌊 Built across 300+ islands on the Baltic Sea
🎓 Home to one of the world’s top education systems
❄️ Sauna + winter swimming is totally normal here and I can’t get enough of it

🚋 Easy to get around with reliable public transport
🚶‍♀️ Walkable, calm, and well organised
🍽️ Great food and strong architecture. Add it to your bucket list

11/12/2025

❄️(Re)find yourself in Finland 🇫🇮

Rovaniemi has been the frozen fantasy I really didn’t expect I’d fall this hard for. ☃️

From ice swimming looking like a Teletubbie crab 🦀, to dog sledding on an ice lake with happy huskies, a sleigh ride with a handsome reindeer where the learned every reindeer has an owner, they must be local- and they all have their own gps tracking to wander around freely :)

Tonight we’re off on a private tour to chase the Aurora of the northern lights. 🌅

So many bucket lists. I don’t want to leave, yet I can’t wait to come back. 🫶🏼

Rovaniemi will always be part of me. 🦌

Annecy… the Venice of the Alps — and honestly one of the most beautiful places I’ve ever found. 🇫🇷✨But here’s what most ...
09/12/2025

Annecy… the Venice of the Alps — and honestly one of the most beautiful places I’ve ever found. 🇫🇷✨
But here’s what most people don’t realise 👇

💧 The water is this clear for a reason — Lake Annecy is fed by alpine springs, making it one of the cleanest lakes in Europe. The canals aren’t for show… they were designed centuries ago to move goods through the old trading town.

🏔️ You can go from fairytale canals to the French Alps in under an hour. Local tip: the bus to La Clusaz is cheap, easy, and genuinely what locals use. Grab a raclette roll at the markets when you arrive — life changing.

💅 Yes, you can get good nails here. Annecy is full of beauty bars, and most speak English. I got an infill done between exploring. ✔️

🎄 The Christmas markets are next-level. Regional food, proper artisans, mulled wine, nougat, cheese… it feels more traditional and less commercial than big-city European markets.

🚶‍♀️ And the old town isn’t staged for tourists. Its layout is original — medieval streets, real waterways, and bakeries that have been here for generations - you have to try Paul.

If you’re travelling through France and want a place that feels magical without the chaos — Annecy is the one. Save this for your trip. 📍💙

08/12/2025

Paris ➝ Annecy ➝ La Clusaz ➝ Finland…
It feels like I’ve slipped into my luxury winter era, and honestly? I’m not in a hurry to leave.

I traded Parisian rooftops for Annecy’s lakeside magic, wandered Christmas markets wrapped in fairy lights, and taste-tested far too much raclette and vin chaud — purely for research, obviously 🧀🍷✨. Then came La Clusaz, where the Alps delivered that perfect blend of soft snow, slow living, and the kind of views that make you stop mid-step just to breathe them in.

And now… Finland is next. Nordic cabins, frozen forests, and the kind of winter wonderland content brands dream about. This is where travel UGC becomes more than pretty clips — it turns into storytelling, intention, and elevated emotion.

This is the lane I was made for:
Luxury itineraries. Midlife reinvention. Cinematic winter escapes.
And showcasing destinations in a way that makes women 40+ think, “Oh… I could do that too.”

Stay close — what’s coming is icy, intimate, high-end, and absolutely unforgettable ❄️🤍✨

07/12/2025

Visiting Paris at Christmas? 🎄❤️🥐 Save this for later.

Don’t miss:
• Tuileries Christmas Market (and the big wheel)
• Galeries Lafayette — the dome and rooftop
• Walk the Champs-Élysées
• The Louvre at golden hour
• Avenue Montaigne for Dior’s boutique lights

Arrondissements to pin: 1st (Louvre/Tuileries), 8th (Champs-Élysées & Ave. Montaigne), 9th (Galeries Lafayette).

05/12/2025

If you run a hotel or any kind of stay and you’re wondering what type of UGC content creation actually moves the needle… this is it. 👇🏼✨

I’m a travel creator over 40 who specialises in strategic, story-driven content designed for the women who make over 85% of travel booking decisions — the audience most hotels forget to speak to. 🙋🏼‍♀️

When I create for a property, I don’t just wander around filming.
I build from my shot list designed to convert:
the arrival moment, the room reveal, the textures, the lighting, the comfort cues, and the moments that genuinely influence a booking. 🤌🏽
Because that’s exactly what the 40+ traveller is searching for on socials — real details from someone who actually travels like they do. 💅🏼

Right now, I’m in Europe creating White Christmas content for a travel brand, capturing the exact style of storytelling hotels need to prioritise for 2026 travellers.

With 20+ years of brand and marketing experience, I create UGC that helps hotels:
✨ Build trust
✨ Increase bookings
✨ Speak to the real decision-makers
✨ Stand out in a saturated travel market

If you want scroll-stopping UGC, strategic shot lists, and storytelling that makes travellers choose your property over the next…

Send me a message — let’s get your property on the map in 2026✈️📩

05/12/2025

🥐 🇫🇷 PARIS is always a good idea. My 5th visit and there is so much more to discover.

Off to the French Alps tomorrow to start a travel collaboration with a boutique travel brand.

If 2026 is your year for saying yes to travel content creation, follow me and I’ll show you how.

You are not too late, content creation is not over saturated. You are just on time to step into your new era.

Follow me for zero gatekeeping on how you too can start UGC and travel content creation for brands ❄️❤️

03/12/2025

🥐 🇫🇷 ✨ FIVE UNDERRATED THINGS TO DO IN PARIS (save this!) ✨

If you want a real Paris experience, these are five things you might not have thought of… but absolutely should 💋🇫🇷

1️⃣ Moulin Rouge — yes it’s iconic, yes it’s flashy, but honestly… you’ve got to do it once in your life. Just book three months ahead because it sells out fast. 🎭🥂✨

2️⃣ Wander through Marché Beauvau — the covered market at Aligre. Fresh fruit, veg, seafood, local sellers, cheese, wine… it’s the Paris locals actually shop in and it’s heaven. 🍓🧺

3️⃣ See the city glow for Christmas — every tiny boutique decorates their windows, and the florists line the street with fresh Christmas trees. The whole city feels like a movie. 🎄🤍

4️⃣ Eat like a local — grab a warm baguette from Boulangerie Bo. Add a homemade cookie and thank me later. 🥖🍪

5️⃣ Stay a little further out — I’m at the MGallery Boutet, and it’s the perfect “real Paris” neighbourhood. Quiet, authentic, and full of beautiful local spots 🖤

✨ Save this & follow for my full list of Paris pins — markets, bakeries, Christmas spots & hidden corners only the locals know ✨

03/12/2025

🥐FIVE UNDERRATED THINGS TO DO IN PARIS (save this!) ✨

If you want a real Paris experience, these are five things you might not have thought of… but absolutely should 💋🇫🇷

1️⃣ — yes it’s iconic, yes it’s a little flashy, but honestly… you’ve got to do it once in your life. Just book three months ahead because it sells out fast. 🎭✨

2️⃣ Wander through Marché Beauvau — the covered market at Aligre. Fresh fruit, veg, seafood, local sellers, cheese, wine… it’s the Paris locals actually shop in and it’s heaven. 🍓🧺

3️⃣ See the city glow for Christmas — every tiny boutique decorates their windows, and the florists line the street with fresh Christmas trees. The whole city feels like a movie. 🎄🤍

4️⃣ Eat like a local — grab a warm baguette from Boulangerie Bo. Add a homemade cookie and thank me later. 🥖🍪

5️⃣ Stay a little further out — I’m at the and it’s the perfect “real Paris” neighbourhood. Quiet, authentic, and full of beautiful local spots 🖤

✨ Save this & follow for my full list of Paris pins — markets, bakeries, Christmas spots & hidden corners only the locals know ✨

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