UGC With Heidi

22/07/2025

LET THEM 🤌🏽 Mel Robbins’ “Let Them” theory hit me like a wake-up call.
✨ If people want to underestimate you, let them.
✨ If they want to think you’re irrelevant, let them.

And if brands want to keep pouring 95% of their ad spend into chasing trends with people their kids’ age… let them.

Because while they’re doing that, the smartest brands are starting to wake up.
They see Gen X women as the powerhouse buyers we are.

🛍 We make 95% of household purchase decisions.
✈️ We decide on the holidays, the cars, the skincare, and the luxury upgrades.
💎 We control multi-billion dollar markets — and we’re doing it quietly, with our own taste, values, and style.

Here’s the truth nobody talks about:
Only 5% of marketing budgets are aimed at us.
Yet we’re the generation that books the premium cabins, upgrades to the private tours, and invests in quality — because we know what’s worth it.
We’re not just buyers… we’re trendsetters for our entire households.

Gen X women aren’t falling for surface-level marketing. We want brands that understand value, trust, and authenticity. We’re loyal when a product delivers, and we buy with intent — because every purchase we make supports the lifestyle and experiences we want for ourselves and our families.

That’s why I create content for brands ready to stop ignoring the biggest buyers market.
The ones who know they need relatable, strategic storytelling from someone who is their audience — not someone trying to guess what midlife women want.

I’m not here to convince every brand.
Let them keep ignoring us if they want.
But the brands that understand Gen X?
They’re winning — because we don’t just scroll… we spend.

19/07/2025

08/07/2025

Read this if you’ve ever held back because of what they might say.
You’re not unmotivated. You’re just exhausted from trying to be seen — and judged for it.
Especially by people who wouldn’t understand your goals even if you explained them. 👀

📉 72% of Aussie women over 35 say fear of judgement is the #1 reason they haven’t started something new.
Not money. Not time.
Just opinions.

🙄 “She’s a bit old for TikTok.”
🙄 “Who does she think she is with this new business?”
🙄 “Bit much, isn’t it?”

Meanwhile…
📱 7+ hours a day on screens
💳 $25K average personal debt
🍷 More than the recommended alcohol limit
…but they still have a hot take on your content?

👋 No thanks, Karen.

The truth is:
✨ You’re not starting late — you’re starting wiser.
✨ You’re not too old — you’re just too self-aware to fake it.
✨ If they’re ahead of you, they’re too busy to judge.
✨ If they’re behind you, they’re yelling from the couch.

🎯 Start anyway.
📲 Post anyway.
💥 Be seen anyway.

Because staying invisible doesn’t protect you.
It just keeps you small.
And you didn’t come this far to stay unseen.

💬 Drop a 💥 if this hit.
📌 Save this for the days you need a reminder.
👯‍♀️ Tag a woman in her brave era.

03/07/2025

Don’t book your Naxos stay until you see this…Tucked just minutes from the beach and walking distance to the heart of town, this apartment is one of those rare finds that’s both well-located and genuinely special.It’s private, peaceful, and has all the features you’d usually expect from a boutique resort—but in your own space:🛁 A spa tucked behind the bed (yes, really)🌿 A second outdoor spa under the stars🌊 A rooftop infinity pool with sweeping island views🧳 And just enough modern luxe to make it feel like a retreatAfter a long day exploring Naxos—swimming, shopping, wandering laneways—this was exactly where we wanted to land.📍The location couldn’t be better: close to everything, but quiet enough to feel like a true escape.We’re picky about where we stay—and this one actually exceeded expectations.✨ Save this for your Naxos itinerary📲 Follow for more real travel recs and stays that are actually worth booking🏷️ Tag someone you’d book this with.....

01/07/2025

Mykonos… I’ll be back ☀️
From windmills to wind tunnels, this island blew me away—literally 💙
The beaches, the sunsets, the whitewashed streets… even when your hair’s tangled and your tripod’s toppled, it’s still the main character ✨

🧿 I’ve fallen hard for the chaos and charm of this place.
Next stop: Naxos 🏝️
Can’t wait to show you everything.

Save this if you’re planning a Greek island trip—and follow for more hidden gems, travel tips & all the candid chaos 🌬️✈️

30/06/2025

🚨 95% of Your Travel Buyers Are Over 35 — So Why Are You Still Marketing to Gen Z? Travel brands — are you speaking to the people who actually book the trip?

Spoiler: It’s not 20-somethings in bikinis on floating fruit trays.
It’s women aged 35–65+ planning the trips, booking the rooms, packing for the family, and making up 95% of household purchase decisions.

Yet most travel marketing still speaks to people who scroll — not people who spend.

I’m a 40+ UGC travel creator based in Australia. I create content that feels relatable, real, and buyable.
No filters. No fluff. Just curated, strategic content that shows your ideal customer exactly why they should book, buy, or visit.

This audience doesn’t want aspirational — they want achievable. They want to see themselves in your brand story.

That’s what I deliver.

With a background in corporate marketing + small business branding, I create user-generated content that:
✔️ Highlights real features, not staged scenes
✔️ Optimises for keywords & SEO (yes, even in captions)
✔️ Converts browsers into bookers

Whether you’re a boutique hotel, tourism operator, luggage brand, or travel skincare company — I create content for the people who say YES.

📩 DM me or contact via my website (link in bio) to collaborate.

Let’s build content that works because it’s real.

18/06/2025

Aussie Small Biz— this is your content opportunity! 🇦🇺✈️

I’m heading to the Greek Islands 🇬🇷 for Euro Summer and offering a limited number of low-cost content creation spots for Aussie brands who want scroll-stopping video + photo content for their products.

You don’t need to be launching a new range — if you’ve got a product and you’re ready for high-converting content that looks premium but doesn’t come with a premium price tag… this is for you.📦
I’m looking for:
💄 Skincare brands
💋 Makeup or beauty
🧴 Haircare
👜 Accessories
👡 Footwear
🌿 Wellness brands
🧳 Travel products
💅 Minis + lifestyle goods

🧠 I’m a content creator with 25 years in branding and marketing — so this isn’t just pretty photos.

You’ll get assets designed to sell. I know what performs and how to capture attention on socials, email, and eComm sites.🎥

What you’ll get:
✔️ Short-form video (Reels, TikToks, UGC)
✔️ Styled lifestyle photography
✔️ Shot in iconic Greek locations (Mykonos, Paros, Santorini)
✔️ Ready before Aussie summer for launch or evergreen content use

📍Products must arrive in Sydney by Friday, 21 June to be included in this collab.

📩 Message me by email [email protected]

— spaces are limited and I’d love to bring your brand with me this Euro Summer.Let your products travel — and come home with world-class content 🎯

17/06/2025

Want to learn how to UGC script?

08/06/2025

✈️ This isn’t just a holiday — it’s a strategic UGC content trip with purpose.

In just 2 weeks, I’ll be shooting across Greece and Italy, creating high-converting, scroll-stopping content — and I’ve opened only TWO final spots for Australian brands who want their product featured in premium European summer locations.

I’m not a trend chaser — I’m a Gen X creator with 20+ years of marketing experience. I’ve scaled and sold my own brand, trained hundreds of women, and now I create content with strategy at its core.

Here’s what I’m delivering for the right brand:
📍 UGC from aesthetic locations that actually stop the scroll
📸 Product imagery for socials, email, and web
🎥 Short-form video that works for paid and organic
🧠 Strategy-led scripting with clear hooks and calls to action
🎞️ Your choice: polished edits, raw B-roll, or both
💡 All designed to connect with women 40+ — the powerhouse consumers behind most household and travel decisions

If you want content that sells — not just looks pretty — now’s your moment.
💼 For travel-friendly beauty, fashion, and lifestyle brands.
💬 DM me or email to grab one of the last two spots before I fly ✈️

07/06/2025

🇬🇷 Greece only weeks away and I’m only packing products that earn their spot in my bag — and the Tower 28 Beauty SPF Skin Tint from MECCA absolutely made the cut. 🧳✨
✔️ Hydrating
✔️ SPF 30 protection
✔️ Lightweight, dewy coverage — even in 35°C heat

I’ve tested so many skin tints, but this one hits different. It acts like skincare, looks like makeup, and feels like nothing. No pilling, no flashback, no meltdown by 3pm. Just a healthy, effortless glow — whether I’m exploring ruins or jumping ferries with the kids. 🏛️⛴️

If you’re updating your beauty kit, this deserves a spot. Clean, conscious, and actually performs — exactly what I need in the Aegean sun. 💗💼

Save this to your travel beauty checklist💬 Share your favourite base for hot-weather holidays✨

Follow UGC With Heidi for beauty + travel finds that actually work — especially if you’re 40+ and over the hype

22/05/2025

💙 UGC Tip Thursday has landed! 💙
This weekly series is all about bite-sized, actionable advice you can use today to elevate your UGC—and here’s the first one:

Match your clothing + props to the brand’s colours.
When your content visually reflects a brand’s colour palette, it looks more professional and aligned—which makes YOU stand out.

In today’s example, I’m wearing blue 💙 to reflect the brand’s tone. It’s a simple move with a big return. Try matching with what you already have: a shirt 👕, mug ☕, notebook 📘—whatever fits.

I’m not here to gatekeep.
With 20+ years in brand and marketing strategy, I’ve seen what works and what gets noticed.
And with 75% of online content set to be UGC by 2035, the time to start is now.

Follow for more tips every Thursday 💡🎥💬
Save this post if it helped—and tag a creator who needs this!

16/05/2025

This has changed the game… but some brands still see a 15, 30 or 60-second video and think that’s all it takes.But let me ask you this 👇When you watch a TV commercial, do you assume it was whipped up in half an hour? Of course not. I came from corporate—those productions take days.🎬 That 30-second UGC ad you see? It’s not just pressing record. It’s scripting, styling, filming, editing, retakes, lighting, thumbnail creation, and strategy — and it comes with years of experience and professional polish.So when a brand offers a free product in exchange for all that…🙃 Sometimes I just wish there was a pause and a think:What am I actually asking of the creator? And is this a fair exchange?👉 I’m not saying all brands do this (many are amazing) — but we deserve to shift the perception of what UGC actually involves.🌍 And speaking of content opportunities — I’m heading to Europe this summer. The weather in Australia is 💨☔ awful right now, but next month I’ll be soaking in that dreamy golden light in Italy & Greece 🇮🇹🇬🇷📦 I’ve got 3 more product placement spots available for travel-friendly brands:Skincare, fashion, tech, supplements, accessories, wellness — if you want your product captured in some of the most aesthetic European backdrops, I’d love to chat.💬 DM me or hit the link in bio.Let’s do this the fair, professional, beautiful way. 💡