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Sea Salt Marketing

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Sea Salt Marketing

BUILDER Marketing Experts AUS & NZ
We grow brands & leads for builders
Strategy | Ads | Social Media | SEO
📍 AUS & NZ focused Our guiding belief?

When founder and director Amanda Cordner left the corporate world behind her, she sought an opportunity to use her expertise in brand marketing to help business owners expand their horizons. Equipped with a new sense of purpose, Sea Salt Marketing was born in 2015 from a desire to impact the lives of real people. In the years since, we’ve grown into a specialised team of professionals providing fr

esh marketing and branding services to builders throughout Australia. That marketing should be worry-free. We’ve seen too many builders trying to do it all, stressed about where the next job will come from. That’s why we work as an extension of your team, applying our marketing creativity and strategic processes to keep the enquiries coming in. We value collaboration and building genuine relationships with each client - as this allows us to drive growth in a way that feels authentic to you. We aim to bring clarity to your brand and balance to your business. Just like you, we prefer to keep it simple - our straightforward, hands-on approach to marketing will give you less to worry about, and more time to spend on the things that add value. Our team will get to the core of what differentiates you from your competition, and communicate this to the people that care - whether that be through your brand, website or social media. By defining your niche and implementing our tried and tested marketing strategies, we’ll ensure that the right people find you - and that when they do, they love what they see. Our team is proactive and agile in a way that traditional agencies can’t be, and are committed to working at the forefront of industry trends. By drawing upon the most valuable aspects of our diverse professional backgrounds, we’ve created a holistic approach to marketing that is innovatively simple and resoundingly effective. Over the years, our clients have found the benefits of our services to go far beyond marketing metrics. Allowing us to nail our area of expertise allows you to focus on yours - servicing your clients by building better homes (and more of them!). Overall, our track record of driving not only business growth but also business balance, can be attributed to one thing - our ability to make marketing worry-free.

22/12/2025

Social media is shifting fast and the builders who adapt early will stand out.
From short-form video and Pinterest ads to LinkedIn carousels and AI-assisted creative, 2025 - 2026 gives builders more opportunity than ever to attract, educate and convert the right clients.

This blog covers:
• Which trends matter for builders (and which are just noise)
• How to use video, Pinterest and LinkedIn strategically
• Clear next steps to improve your social media presence

The builders who win next year won’t be posting more - they’ll be posting smarter.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗯𝗹𝗼𝗴 -https://seasaltmarketing.com.au/social-media-trends-builders-should-watch-in-2026/ .

17/12/2025

We’re excited to spotlight some of the incredible builder clients we’ve supported over the past year! Each one has invested in stronger strategy, clearer messaging, and a more predictable funnel - and we’re proud to have played a part in their growth.

Our mission is simple: help builders 𝘀𝗵𝗮𝗿𝗽𝗲𝗻 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱, 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀, and 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗵𝗶𝗴𝗵𝗲𝗿-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗲𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀 with confidence.

Swipe to meet a few members of the builders community.

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺 𝘁𝗵𝗮𝘁 𝗴𝗲𝗻𝘂𝗶𝗻𝗲𝗹𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝘀 𝗯𝘂𝗶𝗹𝗱𝗲𝗿𝘀? Let’s talk via https://seasaltmarketing.com.au/contact/

15/12/2025

The uncomfortable truth about builder lead generation in 2025? Word-of-mouth marketing is declining, and the most successful Australian home builders aren't relying on luck anymore.

The New Construction Industry Reality:
• Traditional referral networks are shrinking
• Digital-savvy builders are capturing more qualified leads
• Systematic marketing approaches outperform sporadic efforts
• Consistent online presence beats occasional networking

What Separates Thriving Builders from Struggling Ones:
The builders dominating Australia's construction market aren't the loudest or the cheapest - they're the ones who've built predictable lead generation systems that keep their project pipeline full regardless of market conditions.

The Bottom Line for Australian Builders:
Consistency in your construction marketing strategy beats relying on luck every single time.

Ready to build predictable lead generation systems for your construction business?

📞 Book your builder marketing strategy call today: https://buff.ly/wIC0kJh

10/12/2025

A little behind-the-scenes look at our 2026 strategy meeting - where we stepped back from the day-to-day to look at the bigger picture for our builders.

Key Strategic Questions Driving Our 2026 Builder Marketing Planning:
🔍 What's transforming the Australian construction industry landscape?
📈 Where are the biggest digital marketing opportunities for builders?
🎯 How do we help construction companies attract higher-quality building clients?
⚡ What lead generation systems will dominate builder marketing in 2025-2026?

Sessions like this are where innovative ideas, proven lead generation systems, and data-driven marketing strategies converge - ensuring every Australian building company we partner with is equipped with cutting-edge marketing strategies designed to generate qualified building enquiries and sustainable business growth throughout 2026.

𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝟮𝟬𝟮𝟲 𝗯𝘂𝗶𝗹𝗱𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? 𝗕𝗼𝗼𝗸 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 - https://buff.ly/JSHn1jW

08/12/2025

As we wrap up a huge year, our team will be taking a short break from 𝟮𝟮 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 → 𝟰 𝗝𝗮𝗻𝘂𝗮𝗿𝘆.

Thank you to every builder we’ve partnered with - your wins, growth, and trust are the reason we love what we do.

And don’t worry, your marketing doesn’t stop. Scheduled ads, campaigns, and posts will continue running as normal while we’re offline. We’ll be back in January ready to dive into new strategies, fresh creative, and an even bigger year of builder results.

𝗡𝗲𝗲𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗯𝗿𝗲𝗮𝗸? 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗼𝗱𝗮𝘆: https://buff.ly/WSPZ0nw.

05/12/2025

🏗️ Attention NSW Construction Companies: In July, the NSW Government has just launched a game-changing resource that could revolutionise your building approval process and client acquisition strategy.

This comprehensive suite of pre-designed, architect-led home plans is specifically created to accelerate planning approvals and deliver more flexible, affordable housing solutions across New South Wales.

What NSW Builders Get Access To:

✔ Award-Winning Architectural Designs - Pre-approved by leading Australian architects
✔ Fast-Track Planning Approval Pathway - Reduced red tape and faster project starts
✔ Complete Technical Drawing Packages - Ready-to-build documentation for your construction teams
✔ Flexible Layout + Material Specifications - Customisable options for different client needs
✔ Integrated Landscape Design Guidelines - Including plant lists and outdoor space planning
✔ Streamlined Planning Application Support - Technical guidance to minimise approval delays

Ready to turn government policy changes into profitable marketing opportunities for your construction business?

📞 Strategic builder marketing support - https://buff.ly/wIC0kJh

Official Article + Image Source: NSW Planning Portal - Government Architect NSW Housing Design

Reference: https://buff.ly/AjyvL19

04/12/2025

Fuelled by Strategic Planning (and Dumplings)

A little team moment from a big week at Sea Salt - strategy workshops, builder funnel optimisation sessions, campaign planning for Australian home builders... and yes, team dumplings to fuel the creativity.

Behind every successful builder marketing campaign, there's a small, focused team that understands the construction industry, knows what converts prospects into building clients, and delivers consistent results through strategic thinking and collaborative ex*****on.

Ready to partner with a marketing team that genuinely understands the building industry? Get in touch: https://buff.ly/JSHn1jW

28/11/2025

Most home builders don’t have a lead problem - they have a lead nurturing problem.
Homeowners are taking longer to research, compare and make decisions, which means the builders winning work in 2025–2026 aren’t getting more leads… they’re nurturing them better.

In our latest blog, we break down:
• Why building enquiries go cold and the proven system to stop it
• The modern builder funnel (TOF → M*F → BOF)
• Lead nurturing systems that convert Australian prospects
• Practical steps to turn clicks into consultations
• Follow-up sequences that build trust and increase booking rates

The builders dominating their markets in 2025 won’t be the loudest - they’ll be the most consistent, visible and structured.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗯𝗹𝗼𝗴 - https://seasaltmarketing.com.au/from-leads-to-clients-how-builders-can-nurture-enquiries-in-2026/ .

24/11/2025

A big welcome to some of our 2025 builders who have joined the Sea Salt community. You’re stepping in with a commitment to grow your marketing, strengthen your brand, and create a more consistent enquiry pipeline - and we can’t wait to support you with everything you need to make it happen.

𝗗𝗼𝗻’𝘁 𝘄𝗮𝗶𝘁 𝘁𝗶𝗹𝗹 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 - 𝗹𝗲𝘁’𝘀 𝗹𝗼𝗰𝗸 𝗶𝗻 𝘀𝗼𝗺𝗲 𝘁𝗶𝗺𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗲 𝘄𝗿𝗮𝗽 𝘂𝗽 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝗿𝗲𝗮𝗸. 𝗕𝘂𝗶𝗹𝗱𝗲𝗿𝘀 𝘄𝗵𝗼 𝘀𝘁𝗮𝘆 𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗻𝗼𝘄 𝘄𝗶𝗻 𝗲𝗮𝗿𝗹𝘆 𝗲𝗻𝗾𝘂𝗶𝗿𝗶𝗲𝘀 𝗮𝗹𝗹 𝘆𝗲𝗮𝗿.

𝗙𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗿𝗲𝗮𝗰𝗵 𝗼𝘂𝘁: https://seasaltmarketing.com.au/contact/

{ builder marketing constructionmarketing buildingindustry builderbranding australianbuilders leadgenerationforbuilders nzbuilders }

21/11/2025

"I'm a good builder, but I can't seem to get quality clients."

Sound familiar?

Here's what we see with 90% of Australian builders:
❌ Amazing work, terrible marketing
❌ Word-of-mouth only
❌ Competing against cowboys on price
❌ No system for consistent builder leads

Meanwhile, custom home builders with smart construction marketing systems are:
✅ Booked months in advance
✅ Charging 20-30% more
✅ Choosing their clients
✅ Building their dream projects

The difference isn't the quality of their work - it's how they present it.

We help Australian builders build marketing strategies that work. Want consistent, premium building leads? Let's talk: https://buff.ly/WSPZ0nw.

Melbourne builders | Sydney construction | Brisbane building contractors

19/11/2025

December might feel quiet, but your future clients are far from switched off.

Search trends show that while enquiries slow down over the holidays, people spend this time 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗶𝗻𝗴, 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴, 𝗮𝗻𝗱 𝘀𝗵𝗼𝗿𝘁𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝗯𝘂𝗶𝗹𝗱𝗲𝗿𝘀 for the year ahead. That means 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝘁𝗮𝗸𝗲 𝗮 𝗯𝗿𝗲𝗮𝗸 - your visibility now shapes your pipeline later.

👉 Swipe to learn our top tips to 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗳𝘂𝗻𝗻𝗲𝗹 over the holiday period.

𝙎𝙩𝙖𝙮 𝙫𝙞𝙨𝙞𝙗𝙡𝙚. 𝙎𝙩𝙖𝙮 𝙧𝙚𝙡𝙚𝙫𝙖𝙣𝙩.

Book a 𝟮𝟬𝟮𝟲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝗲𝘀𝘀𝗶𝗼𝗻 with and set your new year up for success: https://buff.ly/WSPZ0nw

14/11/2025

Our team had the privilege of attending the first ever Women in Construction event hosted by Builders Coach - and it was a powerful reminder of how much this industry is evolving.

Held at The Boathouse in Shelly Beach, the day brought together women who drive the strategy, structure, leadership, and decision-making that keep building businesses moving forward.

Because while this industry relies on the skill of the men on the tools, it also relies on the women behind the operations - the planners, decision-makers, marketers, project leads, and business owners shaping the future of construction.

Led by Jess and Kurt, the workshop opened honest conversations about challenges, growth, confidence, and the opportunities emerging for women across the sector. Every attendee walked away with a clear, actionable plan to take back into their business.

The day was full of insight, connection, and honesty - and we left inspired, grateful, and proud to be part of a community of women leading meaningful change in construction.

👉 Watch the highlights from the day and see why events like this matter.

If you’re a builder wanting to strengthen your brand, improve your marketing, or create a more predictable pipeline in 2026, get in touch - we’d love to support you: https://buff.ly/WSPZ0nw.

Address

39 Albany Street, Crows Nest
Sydney, NSW
NSW2065

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+61370679227

Website

http://www.seasaltmarketing.com.au/

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