Twisted Truth Media (2025)

14/08/2025

Not every business needs to be on 𝗲𝘃𝗲𝗿𝘆 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗮𝗹𝗹 𝗮𝘁 𝗼𝗻𝗰𝗲 – and stretching yourself too thin in doing so can cause more harm than good.

When you run a small to medium sized business, what actually matters is 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝗰𝗲𝘀 – the ones that reach your ideal customers and drive the right kind of conversions, and then scaling up from there.

Here’s a quick breakdown of what to consider: 👇
🎯 Targeting a younger demographic? Focus on TikTok, Instagram, YouTube Shorts
👥 Gen X and up? Facebook’s still key
🏢 B2B? LinkedIn is a must
🔎 High-intent industry where your customers are actively searching for what you offer? Get your Google Ads, SEO, and landing pages fully dialled in
🧠 Solving a problem people aren’t actively searching for? Meta and TikTok Ads are vital

At Twisted Truth Media, we help businesses build the right channel mix – not just more noise, but real strategy that helps drive revenue and brand growth for businesses.

If you’re feeling like you’re struggling currently with your marketing, 𝗯𝗼𝗼𝗸 𝗮
𝗳𝗿𝗲𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗕𝗘𝗟𝗢𝗪 and we’ll sense check your current strategy and map out where your business could/should be showing up:
https://calendly.com/jasper-twistedtruth/30min-strategy-meeting

12/08/2025

Is your marketing feeling a little… stuck? 👀

Maybe your logo’s due for a refresh, your socials are a bit of a juggle, or your message just isn’t quite landing like it used to.

While it can be easy to get caught up in all of the variables and uncertainty of what to fix, sometimes things can be greatly improved with only a few tweaks.

If you’re feeling you need a fresh pair of eyes, feel free to book a complimentary marketing strategy meeting below with our team and we can help point you in the right direction:
👉 https://calendly.com/jasper-twistedtruth/30min-strategy-meeting

11/08/2025

Just because it’s 𝘁𝗿𝗲𝗻𝗱𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻 𝗶𝘁’𝘀 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

We see it all the time – businesses chasing what’s popular because everyone else is doing it.

But here’s the thing: what’s trending isn’t always what’s right.
👉 Just because a platform’s hot doesn’t mean your audience is there.
👉 Just because a tactic worked for someone else doesn’t mean it’ll convert for you.
👉 And just because it looks good doesn’t mean it will actually drive results.

At 𝗧𝘄𝗶𝘀𝘁𝗲𝗱 𝗧𝗿𝘂𝘁𝗵 𝗠𝗲𝗱𝗶𝗮, we’re not here to follow fads – we build strategies that actually align with your goals, audience and budget.
Less fluff. More focus. Real results.

If you’re keen to explore what current trends may/may not work well for your business, book in a free strategy meeting below to discuss further:
https://calendly.com/jasper-twistedtruth/30min-strategy-meeting

06/08/2025

Let’s be real. If you’re just posting to tick a box, you’re not marketing… you’re making noise.

At 𝗧𝘄𝗶𝘀𝘁𝗲𝗱 𝗧𝗿𝘂𝘁𝗵 𝗠𝗲𝗱𝗶𝗮, we help brands cut through the fluff and show up with purpose. Here's how:
1️⃣ 𝗖𝗵𝗼𝗼𝘀𝗲 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: To avoid spreading yourself too thin, just focus on 1-2 key platforms where your audience is, then scale from there.
2️⃣ 𝗕𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁: Posting 2–4 times a week builds trust and keeps you top of mind.
3️⃣ 𝗨𝘀𝗲 𝗺𝗼𝗿𝗲 𝘃𝗶𝗱𝗲𝗼: Videos engage far higher than photo and text posts alone, for any business reels specifically on social media should be a key part of your strategy.
4️⃣ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗹𝗶𝗸𝗲 𝗮 𝗿𝗲𝗮𝗹 𝗵𝘂𝗺𝗮𝗻: Reply to comments, answer your DMs, be present.
5️⃣ 𝗪𝗮𝘁𝗰𝗵 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Data doesn’t lie. It shows you what’s working and what to do more of.

Feeling like you’re struggling with social media for your business? Reach out for a 𝗳𝗿𝗲𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 and we’ll give you a few pointers and see if we might be able to help:
https://calendly.com/jasper-twistedtruth/30min-strategy-meeting

04/08/2025

📣 Client Review – Australian Revenue Management Association

A big thank you to Melissa from the ARMA - Revenue Management Association for the kind words.

It has been fantastic to have the opportunity to work with ARMA for 4+ years across a range of projects.

Thank you to Melissa and the team for having us on and for your trust in our business to deliver always.

31/07/2025

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 ≠ 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 and knowing the difference changes the game.

Strong ads, good content, and sharp campaigns can grab attention but without building a powerful brand behind them, that attention rarely sticks.

Marketing gets people in the door. Branding makes them stay. It’s not either-or. Brand doesn’t replace marketing, it makes it work harder AND smarter.

If your campaigns aren’t landing or your conversions aren’t compounding, it might not be the tactic, it might also be the need to better articulate your brand and what sets you apart.

If you need help better defining your brand and/or marketing to attract the right customers, book a free marketing strategy meeting below with our team:
👉 https://calendly.com/jasper-twistedtruth/30min-strategy-meeting

29/07/2025

Omnichannel marketing is critical for success these days 🔁

If you’re only relying on one channel, chances are you're leaving results on the table.

What is omnichannel marketing? Simply put, it means marketing in more than one channel to drive your message from multiple touchpoints.

Here’s a breakdown of the key channels working together to drive real growth 👇
1️⃣𝗣𝗮𝗶𝗱 𝗔𝗱𝘀
When done properly, it’s one of the most effective ways to scale – every business should be using at least one form of paid advertising.
2️⃣ 𝗩𝗶𝗱𝗲𝗼 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
Video grabs attention fast. It’s powerful for telling your story, showing your personality, and building trust – especially through short-form content.
3️⃣ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮
Ideal for building brand awareness, growing a community, and keeping customers engaged. Consistency here helps your business/brand stay top of mind.
4️⃣ 𝗦𝗘𝗢 (𝗦𝗲𝗮𝗿𝗰𝗵 𝗘𝗻𝗴𝗶𝗻𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻)
Helps your business get found on Google by people actively searching for what you offer (although paid ads continues to dominate this, with AI summaries reducing SEO’s overall impact)
5️⃣ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
Blogs, infographics and helpful resources build trust, boost your SEO, and generate leads over time.
6️⃣ 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
Email is perfect for nurturing relationships, sending updates, and promoting offers – although, staying compliant with Australia’s strict email laws (see Spam Act 2003), is vital.

Omnichannel marketing, when done correctly, will unlock next level growth for any business.

If this sounds like something your business could use to get ahead and generate more revenue, book a free marketing strategy meeting below to learn more about how to implement omnichannel marketing in your business:
👉 https://calendly.com/jasper-twistedtruth/30min-strategy-meeting

23/07/2025

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝟮𝟬% 𝘁𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝟴𝟬% 𝗼𝗳 𝗿𝗲𝘀𝘂𝗹𝘁𝘀?

Here’s the truth: most Aussie businesses waste time on things that barely move the needle.

You don’t need to do everything. You just need the 20% that delivers 80% of the results - and that’s exactly what we focus on with our S.C.C.O Method:
1️⃣ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - Start with a clear game plan.
2️⃣ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 - Craft messages across channels that cut through.
3️⃣𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 - Deploy paid media with focus.
4️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 - Refine what gets results.

At 𝗧𝘄𝗶𝘀𝘁𝗲𝗱 𝗧𝗿𝘂𝘁𝗵 𝗠𝗲𝗱𝗶𝗮, we help small to medium-sized businesses skip the fluff and serve up a full, results-driven marketing funnel – from organic content to paid campaigns that convert.

Let’s stop throwing spaghetti at the wall.
✅ Real leads.
✅ Real growth.
✅ No wasted effort.

𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 below and let us cook up the results your business deserves🔥
👉 https://calendly.com/jasper-twistedtruth/30min-strategy-meeting

21/07/2025

𝗧𝘂𝗿𝗻 𝗬𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗱𝗲𝗮𝘀 𝗶𝗻𝘁𝗼 𝗥𝗲𝗮𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀.

Great marketing starts with collaboration. Here’s a behind-the-scenes look at a recent strategy session with 𝗖𝗼𝗹𝘂𝘀𝘀𝗶 𝗚𝗿𝗼𝘂𝗽 𝗼𝗳 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀. From content planning to brand storytelling, we’re working together to ensure their legacy and innovation shine across every digital platform.

At 𝗧𝘄𝗶𝘀𝘁𝗲𝗱 𝗧𝗿𝘂𝘁𝗵 𝗠𝗲𝗱𝗶𝗮, we help small and mid-sized businesses cut through the noise with our unique full-service marketing approach that covers everything your business needs for a fraction of one in-house marketer or dealing with multiple separate agencies. Covering digital marketing, ads, photo and video content production, websites, graphic design, strategy, and all management all in a cost-effective, one-stop shop solution.

If you’re a small to medium sized business wanting to get more sales/leads, book your free marketing strategy meeting below:
👉 https://calendly.com/jasper-twistedtruth/30min-strategy-meeting

15/07/2025

𝗧𝗼𝗽 𝟱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗠𝗼𝘀𝘁 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗠𝗮𝗸𝗲 🚨

At Twisted Truth Media, we see these slip-ups all too often. Here’s some to avoid making for your business’ marketing to get the upper hand 👇
• 𝗡𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 – Posting without a plan = wasted time and money.
• 𝗣𝗼𝗼𝗿 𝗩𝗶𝘀𝘂𝗮𝗹𝘀/𝗖𝗼𝗻𝘁𝗲𝗻𝘁 – Messy design/unprofessional looking content kills trust and professionalism fast.
• 𝗜𝗻𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 – Confused voice = confused audience.
• 𝗜𝗴𝗻𝗼𝗿𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 – If you’re not tracking, you’re just guessing.
• 𝗡𝗼 𝗩𝗶𝗱𝗲𝗼 – If you’re not using Reels, TikToks, or Shorts... you’re falling behind.

Marketing without direction is just noise 💡
Want smarter marketing that actually drives more revenue for your business? 🎯

Book your FREE Marketing Strategy Meeting today with our team:
👉 https://calendly.com/jasper-twistedtruth/30min-strategy-meeting

10/07/2025

Great to get involved in the community and speak to the up and coming talent!

Last weekend, Jasper from the Twisted Truth Media team had the privilege of speaking on the Western Sydney University Open Day student and alumni panel!

Thank you to Western Sydney University for the support of Twisted Truth Media and allowing us to share some of our founding stories.

03/07/2025

Comparing 𝘀𝗵𝗼𝗿𝘁 and 𝗹𝗼𝗻𝗴 𝗳𝗼𝗿𝗺 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: which is best for your business?

📲 Short-form content (Reels, TikToks, carousels) is built for reach. It grabs attention, fuels engagement, and keeps your brand top-of-mind.
🎥 Long-form content (YouTube, blogs, case studies) goes deeper. It tells meaningful stories, educates your audience, and builds trust over time.

At 𝗧𝘄𝗶𝘀𝘁𝗲𝗱 𝗧𝗿𝘂𝘁𝗵 𝗠𝗲𝗱𝗶𝗮, we build strategies that use the best of both, because real results come from the right format and messaging, delivered with purpose.

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗯𝗼𝘁𝗵 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱?

Need help with crafting your business’ content strategy? Send us an email to [email protected] and book your free marketing strategy session 💡

Twisted Truth Media

14/08/2025

12/08/2025

11/08/2025

06/08/2025

04/08/2025

31/07/2025

29/07/2025

23/07/2025

21/07/2025

15/07/2025

10/07/2025

03/07/2025

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