Attention Experts

Attention Experts Australia's leading social media strategy and management company. Servicing companies in 20+ industries and an award winning return on investment specialist.
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Have you asked yourself: What are the main metrics to track on my social media campaigns? Have you heard about CPM? CPM ...
09/01/2026

Have you asked yourself: What are the main metrics to track on my social media campaigns?

Have you heard about CPM?

CPM is one of the main metrics to track!

It's the “cost per mille", which means thousand, so CPM (Cost Per Mille) is the cost to show an advertisement 1,000 times.

If your CPM is skyrocketing above your campaign target, it's a sign you need to optimise your campaigns.

Do you have any questions about the social media metrics? Contact us today | attentionexperts.com/contact-us/

05/01/2026

Is boosting posts a SMART CHOICE for your paid social media efforts?

Many businesses and organisations use boosting to quickly spread their content and gain visibility. While it can help attract attention and increase impressions, is it truly the right approach? Could it potentially lead to wasted resources?

🎥 Watch now to learn more.

Visit our website to find out more information | attentionexperts.com

01/01/2026

Let's kick off 2026 with full power!

If you haven't created your marketing plan yet, don't miss out any more time.

A new year brings new strategies, goals, and achievements.

Book a FREE strategy session with us today, and let's discuss how you can apply the most effective digital marketing strategies aligned with your objectives.

Book now | attentionexperts.com

Happy New Year from our team at Attention Experts.We wish you all a year filled with outstanding achievements and well-p...
31/12/2025

Happy New Year from our team at Attention Experts.

We wish you all a year filled with outstanding achievements and well-performing digital marketing campaigns.

#2026

Some of the top topics we discussed this year here at Attention Experts.1 - AI and AI-Created content. We were asked a f...
29/12/2025

Some of the top topics we discussed this year here at Attention Experts.

1 - AI and AI-Created content.

We were asked a few times whether using AI to create social media content can affect the performance of their accounts.

To answer this question, you need to consider that social media is about human connection. If your content is primarily AI-generated, you risk losing that vital human-to-human interaction.

It's important to note that Meta's algorithm is turning away from AI-generated content. If you're aiming for great engagement and a thriving social media presence, relying on AI for your content just isn't the way to go.

The ideal is to use AI to optimise ads and refine content performance; the initial ideation and strategy should remain with humans.

2 - AEO (Awnser Engine Optimisation)

Platforms like ChatGPT, Gemini, Meta AI, and Google’s Answer Box are transforming how we search and find information.
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While SEO aims to improve ranking in traditional search results, AEO focuses on ensuring your content appears in AI-generated responses.

3 - Meta Algorithm

Meta Algorithm isn't some black box; it’s a smart system that keeps changing, and if you are not up to date, you're leaving money on the table.

Want to learn more? Check out our website | attentionexperts.com

Our Femme Connection case study highlights our strategic approach that combined UPA services with focused social media c...
25/12/2025

Our Femme Connection case study highlights our strategic approach that combined UPA services with focused social media campaigns.

Incorporating geotargeted ads alongside other platforms, such as Meta, enabled us to reach shoppers where they were, further strengthening our marketing presence.

See more about this case study | attentionexperts.com/about-us/digital-marketing-case-studies/femme-connection-case-study/

🎄 Sending warm Christmas wishes from our head office team in Australia! May your holidays be bright and your new year fi...
24/12/2025

🎄 Sending warm Christmas wishes from our head office team in Australia!

May your holidays be bright and your new year filled with opportunity and growth!

Talk to the experts!Book a FREE strategy session today, and let's explore how to GROW your business through strategic an...
23/12/2025

Talk to the experts!

Book a FREE strategy session today, and let's explore how to GROW your business through strategic and effective digital marketing campaigns.

BOOK NOW | attentionexperts.com

19/12/2025

🔍 Are you ready for the next wave in digital visibility? While SEO has long been the cornerstone of online presence, Answer Engine Optimisation (AEO) is poised to lead us into the future.

As AI continues to grow, it’s crucial to adapt our strategies to meet this new landscape.

AEO allows brands to explore the ease of AI-driven queries, ensuring that your content is found quickly by your audience.

Are you curious about how to upgrade your digital strategy? Let’s explore the potential of AEO together. Contact us today | attentionexperts.com/contact-us/

The truth is, the algorithm isn’t a mystery; it’s just a smart system that keeps changing.In 2026, winning on social med...
17/12/2025

The truth is, the algorithm isn’t a mystery; it’s just a smart system that keeps changing.

In 2026, winning on social media means understanding what that system wants, and we’re here to give you a clear guide to making it work for your business.

Read our blog post to understand:

✔️ What the Meta Algorithm is

✔️ How the Algorithm Works Today

✔️ The Key Signals for 2026

✔️ Tips to Beat the Algorithm and Drive Real Growth

✔️ And more

Read now | attentionexperts.com/the-facebook-algorithm-your-essential-guide-to-winning-in-2026/

High-performing Attention Metrics aren't limited to online screens. We create strategies that get your brand noticed, ev...
15/12/2025

High-performing Attention Metrics aren't limited to online screens. We create strategies that get your brand noticed, everywhere.

Deliver huge brand awareness with our UPA service.

Want to get your brand noticed? Let's discuss your UPA strategy | attentionexperts.com/upa-unique-placement-advertising/

12/12/2025

We had another exciting Town Hall session at Attention Experts!

It's a glimpse of our non-mandatory ask-questions meeting, where our most curious team members ask our Growth Director anything they want to know about the business.

🎥 Check this out.

See more about | attentionexperts.com

Address

201/55 Chandos Street
St Leonards, NSW
2065

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+611300180935

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Attention Experts Story

We help grow businesses through awesome social media campaigns and strategy. Attention Experts was born in August 2016, when it’s founder George Hawwa was being approached by multiple multi nationals, not-for-profits and small businesses to help them with their social media campaigns. This was after George had helped start two multi-million dollar businesses online through social media.

Today, Attention Experts has helped hundred’s of businesses across 15 different industries accelerate growth on social media. It’s success is hinged on great customer service, always ensuring that there is a long term relationship created with clients and understanding that no matter what a client will always need a return on investment.

Attention Experts was recently a finalist at the NSW Chamber of Commerce Awards and George Hawwa won the award for ‘Outstanding Young Entrepreneur’. To find out more visit: www.attentionexperts.com or call us on (02) 8095 9342.