Mediaweek

Mediaweek Australia’s top media trade outlet covering publishing, TV, digital, radio, advertising and marketing

Mediaweek is a highly respected trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media.

With 2000 screaming, excited Wednesday fans, Netflix has set a new standard in promotional eventshttps://bit.ly/45lfeYn
18/08/2025

With 2000 screaming, excited Wednesday fans, Netflix has set a new standard in promotional events

https://bit.ly/45lfeYn

With 2000 screaming Wednesday fans, Netflix has set a new standard - delivering scale and grandeur to promotional events.

Sydney has seen its share of impressive promotional events – but Netflix really blew minds with the scale of its Wednesd...
18/08/2025

Sydney has seen its share of impressive promotional events – but Netflix really blew minds with the scale of its Wednesday activation.

https://bit.ly/45lfeYn

With 2000 screaming Wednesday fans, Netflix has set a new standard - delivering scale and grandeur to promotional events.

Aussie Broadband has teamed up with Thinkerbell, to launch new creative under its Actual Aussie Way platform.The campaig...
18/08/2025

Aussie Broadband has teamed up with Thinkerbell, to launch new creative under its Actual Aussie Way platform.

The campaign positions the company as Your Local Internet, highlighting its tailored approach to connectivity across the country.

Rebecca Rizzo, General Manager Marketing at Aussie Broadband, said: “We want to remind people that our network is the best fit for Australians because it’s designed and optimised specifically for them.

Ben Couzens, Co-founder and Executive Creative Tinker at Thinkerbell, added: “Aussie is a business that has future facing tech and grass root values at its core."

Aussie Broadband has teamed up with independent agency Thinkerbell, to launched new creative under its Actual Aussie Way platform.

QMS has expanded its Sydney digital out-of-home network with six new billboards at the Australian Turf Club’s Rosehill G...
18/08/2025

QMS has expanded its Sydney digital out-of-home network with six new billboards at the Australian Turf Club’s Rosehill Gardens.

The sites, secured in June 2024 through a successful tender, have been converted into digital large-format assets, including a double-sided equine bridge and two double-sided monopoles, set to go live by the end of August.

The billboards, between Parramatta and Sydney Olympic Park, add two million impressions weekly, lifting the outdoor advertising company’s Sydney network reach to 92% of the city’s population, according to MOVE 1.5.

QMS Chief Operating Officer, Sara Lappage, said: “The western Sydney corridor is one of the most valuable audience catchment areas in Australia and our expanded digital network gives brands the power to influence it like never before.

Australian Turf Club Head of Commercial, Donna Forbes, said: “We’re delighted to see the investment into these new digital sites from QMS, which will be a powerful addition to Rosehill Gardens.”

https://bit.ly/3HvjI5G

QMS has expanded its Sydney digital out-of-home network with six new billboards at the Australian Turf Club's Rosehill Gardens.

Accenture Song ANZ has appointed Fabio Buresti as Managing Director of Customer Strategy, and Design and Digital Product...
18/08/2025

Accenture Song ANZ has appointed Fabio Buresti as Managing Director of Customer Strategy, and Design and Digital Products Lead, expanding his remit across the region

The expanded role will see he will oversee strategy across Accenture Song ANZ and Droga5 ANZ, uniting design, digital product innovation and brand strategy.

Buresti will continue to lead the Design and Digital Products practice while partnering with clients to integrate creativity, data and technology, including advanced AI, into their brand and customer strategies.

Matt Michael, CEO Droga5 ANZ and Marketing Practice Lead Accenture Song ANZ, added: “Fabio was instrumental to the sharp strategic offering that made The Monkeys, now Droga5 ANZ, so potent over the past 18 years and shaped so many iconic creative moments."

https://bit.ly/3HjnM94

Accenture Song ANZ has appointed Fabio Buresti as Managing Director of Customer Strategy, and Design and Digital Products Lead, across ANZ.

Picklebet has launched its first major brand platform as it expands beyond esports into the broader Australian betting m...
18/08/2025

Picklebet has launched its first major brand platform as it expands beyond esports into the broader Australian betting market with independent agency, Kerfuffle.

The company, founded in 2017 as an esports-focused bookmaker, offers wagering across all major sports and racing.

"This isn’t just our first brand campaign — it’s a statement," Damon Oudejans, co-founder at Picklebet, said.

Josh Stephens, co-founder/CCO at Kerfuffle, said: "Together, we set out to create work that doesn’t just command attention, but gets a reaction — preferably loud, possibly confused, definitely entertained… and this is just the beginning."

Picklebet has launched its first major brand platform as it expands beyond esports into the broader Australian betting market with Kerfuffle.

Roy Morgan’s latest data shows news publishing reaches almost all Australians, with 98% of people aged 14+ — or 22.4 mil...
18/08/2025

Roy Morgan’s latest data shows news publishing reaches almost all Australians, with 98% of people aged 14+ — or 22.4 million — engaging with news each month.

On an addressable basis, which excludes ad blockers and ad-free subscriptions, news publishing reaches 97.4% of Australians monthly. Weekly, it ranks as the third-largest medium for addressable reach (88.1%), behind video (93.7%) and social (91.9%).

News publishing is also one of the country’s most trusted media sources, with almost three times more Australians nominating it as their most trusted compared to social media (17.9% vs 6.4%).

“News remains a cornerstone of public life in Australia, attracting highly engaged audiences to its trusted sources every day,” ThinkNewsBrands CEO, Vanessa Lyons said.

“This latest audience data underscores the legitimate, addressable reach news publishing offers advertisers, along with a wealth of brand and content options to connect with consumers.

https://bit.ly/4oBzmNz

Roy Morgan's latest data shows Total News Publishing reaches almost all Australians, with 98% of people aged 14+ engaging with news.

Taylors Wines has appointed Kaimera to manage its Australian media, as the Clare Valley wine producer begins its first m...
15/08/2025

Taylors Wines has appointed Kaimera to manage its Australian media, as the Clare Valley wine producer begins its first major rebrand in 50 years.

Tanya Marler, CMO at Taylors Wines., said: "Kaimera’s strategic clarity, creative energy and understanding of premium brands made them the perfect fit to help us share our story with Australia."

Nick Behr, Founder and CEO of Kaimera, said: "Taylors Wines is an Australian icon, and this rebrand represents both a respect for heritage and a bold step forward."

https://bit.ly/4ltZS8Q

Taylors Wines has appointed Kaimera to manage its Australian media, as the Clare Valley wine producer begins its first rebrand in 50 years.

Subway is celebrating its 60th birthday globally and its Australian operations, launched in 1988, have joined in to mark...
15/08/2025

Subway is celebrating its 60th birthday globally and its Australian operations, launched in 1988, have joined in to mark the milestone by celebrating its customers with Fanversary.

The Fanversary is an Australia-wide search for Subway’s biggest fan who will be rewarded with free Subway for life, worth $25,000.

For Rodica Titeica, Director of Marketing for Subway Australia and New Zealand, the competition is just the start of marketing opportunities for the sandwich chain.

“Subway was the original disruptor by putting the fresh ingredients at the front of everybody. But we’ve openly admitted, and I’ve spoken about it before, that we became a bit complacent and stopped evolving and resting on our laurels for a bit.

“Now, we’re on a really big global transformation, and Australia and New Zealand are at the forefront of that.

“We are continuing to modernise, from making the menu easier, simpler, faster, and the whole end-to-end experience more relevant, and making it part of our personality.”

https://bit.ly/4lE55Lq

Subway is celebrating its 60th birthday globally, and its Australian operations, launched in 1988, have joined in to mark the milestone.

This week’s Meeting of the Minds sees Declan Ferns and Eliza Davey from Amplify reveal their leadership heroes, current ...
15/08/2025

This week’s Meeting of the Minds sees Declan Ferns and Eliza Davey from Amplify reveal their leadership heroes, current streaming binge, and career goals.

The Mediaweek series showcases diverse perspectives, thoughts and opinions by bringing together two different points of view from an industry rookie and an experienced expert.

https://bit.ly/4msH3E0

Meeting of the Minds sees Declan Ferns and Eliza Davey from Amplify reveal their leadership heroes, streaming binge, and career goals.

Cathay Pacific is showcasing its new Aria Suite in Business Class and updated Premium Economy seats in Australia through...
15/08/2025

Cathay Pacific is showcasing its new Aria Suite in Business Class and updated Premium Economy seats in Australia through an interactive activation created by Curious Nation.

Steph Babin, managing partner at Curious Nation, said: “We set out to create a ground-level experience that matched the premium quality of Cathay’s new Aria Suite."

Genevieve Brock, head of marketing, southwest pacific, at Cathay Pacific: “Our new Aria Suite represents a significant investment in passenger comfort and design excellence. This activation allows us to showcase the artistry and innovation behind Cathay Pacific’s premium cabins in a way that connects directly with travellers."

https://bit.ly/4fA8vNz

Cathay Pacific is showcasing its new Aria Suite in Business Class and updated Premium Economy through an interactive activation.

Bear Meets Eagle On Fire, DDB and FINCH were among the big winners at the 46th annual AWARD Awards as part of This Way U...
15/08/2025

Bear Meets Eagle On Fire, DDB and FINCH were among the big winners at the 46th annual AWARD Awards as part of This Way Up, the annual creative festival in Sydney.

Jury President Nils Leonard said: “The best work does more than answer a brief but becomes a reference point for a time; this stuff has that energy. Irreverent. Unignorable. Important”.

Mandie van der Merwe, AWARD Chair, said: “Congratulations to every gold, silver and bronze winner at this year’s AWARD Awards. You’ve earned serious bragging rights across APAC and probably given your creative rivals a few wounds to lick. Your work didn’t just stand out; it made us lean in, moved us, and inspired action."

https://bit.ly/4158Ba5

Bear Meets Eagle On Fire, DDB and FINCH were among the big winners at the 46th annual AWARD Awards as part of This Way Up.

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Mediaweek Australia

Publishing for over 28 years, Mediaweek has become the must-read source of information and insights for the Australian and New Zealand media trade market. Mediaweek provides in-depth interviews, features and analysis covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media.