DOWNTOWN Magazine

DOWNTOWN Magazine The influential guide to good taste, modern living & refined style. The magazine will be released quarterly on the first day of each new season.

DOWNTOWN Magazine is the quintessential lifestyle magazine highlighting the beauty, sophistication & edge of the Northwest and New England Region. DT provides smart, stylish coverage on all the region has to offer and is designed to be used as a collectable coffee table book. Our goal is to enhance the lives of our readers by addressing current events, trends and hidden gems in their town. At the

same time acting as the ‘go to’ bible on all things Tamworth for the Northwest and New England Region visitors. This allows the title longevity and gives advertisers greater exposure. Our pages are informative and entertaining, edgy and sophisticated. DOWNTOWN proves to be the authoritative source on all things Downtown.

22/11/2025

It’s back and more beautiful than ever! The DOWNTOWN 2026 Artist Collaboration Calendar is available for Pre Order NOW!

Click on Link In Bio 🌸☀️🌈

19/11/2025

It’s back and more beautiful than ever! The DOWNTOWN 2026 Artist Collaboration Calendar is available for Pre Order NOW!

Click on Link In Bio 🌸☀️🌈

The Face of WellnessAs seen in DOWNTOWN Magazine’s Women in Business Issue – on sale now.When Melanie Van Schelven found...
27/10/2025

The Face of Wellness
As seen in DOWNTOWN Magazine’s Women in Business Issue – on sale now.

When Melanie Van Schelven founded The Face Place, she didn’t just open another dental clinic — she redefined what oral health could mean. Guided by her own health challenges and a deep curiosity for holistic wellness, Mel discovered the powerful connection between oral function and overall wellbeing.

“I never had any intention of starting my own business,” she admits, “but I was so inspired by what I’d unlocked in this little-known field of health.”

That field — Orofacial Myofunctional Therapy (OMT) — has become her passion and purpose. Through The Face Place, Mel helps patients understand how the mouth affects everything from breathing and posture to digestion and sleep. Her approach looks beyond the teeth, focusing on the person as a whole.

Starting a business brought plenty of new lessons. “I knew absolutely nothing about business or social media,” she laughs. But driven by her mission to make OMT accessible, she learned, adapted, and thrived. Now, she’s an advocate for patient-centred care — where collaboration replaces hierarchy, and compassion leads the way.

As a mother and business owner, Mel is refreshingly honest about balance. “Work days are my work days, and otherwise, I’m mum.” Her story is one of courage, curiosity, and care — proof that passion can reshape an entire industry.

✨ Discover Melanie’s full story — and more tales of regional women rewriting the rules of success — in DOWNTOWN’s Women in Business edition, available now in newsagents and online at downtownmagazine.com.au.

Melbourne Cup – Run For The Roses LunchStep into sophistication this Melbourne Cup Day with an indulgent long lunch at T...
22/10/2025

Melbourne Cup – Run For The Roses Lunch

Step into sophistication this Melbourne Cup Day with an indulgent long lunch at The Powerhouse Hotel Tamworth by Rydges. Enjoy a gourmet selection of canapés & platters, perfectly paired with a curated range of free flowing beverages including bubbles, crisp whites & sparkling cocktails. Adding to the excitement, a lucky door prize will be drawn as you celebrate the race that stops the nation in true elegance.

From Silos to Sanctuary — The Vision of Amber HeffernanNestled in the rolling hills of Eurongilly Valley, The Silos Acco...
21/10/2025

From Silos to Sanctuary — The Vision of Amber Heffernan

Nestled in the rolling hills of Eurongilly Valley, The Silos Accomodation stands as a symbol of transformation — where legacy meets luxury and sustainability becomes a family affair. At the heart of it all is Amber Heffernan, a nurse-turned-entrepreneur whose vision reimagined old grain silos into a world-class eco-retreat.

Amber and her husband, Nick, saw potential where others saw practicality. “There has to be a better use for these,” Nick would say — and that spark became The Grain Loft, a curved architectural marvel that fuses modern design with environmental integrity. Solar power, heat pumps, and locally sourced furnishings make every stay not just a getaway, but a gesture toward a greener future.

For Amber, this project is deeply personal — an ode to her family’s farming roots and a promise to the next generation. “Luxury is possible without depleting the land’s resources,” she says. “We’re caretakers of this land for those who come next.”

From managing budgets to balancing motherhood, Amber’s story is one of grit, grace, and ground-up innovation. Her advice for women daring to dream? “Do it. Push yourself out of your comfort zone. Believe in your dream — and build a team that supports it.”

Featured in DOWNTOWN’s Women in Business issue, Amber’s journey embodies the spirit of regional resilience and creative reinvention — a powerful reminder that even the humblest beginnings can grow into something extraordinary. 🌾✨

Women in Business Spotlight: Lori Murray  In the Southern Highlands, where heritage homes meet modern lifestyles, Lori M...
26/08/2025

Women in Business Spotlight: Lori Murray

In the Southern Highlands, where heritage homes meet modern lifestyles, Lori Murray has crafted a reputation for design that is as timeless as it is personal. As the founder of , Lori is proof that reinvention is not only possible but powerful.

Her journey began with a leap of faith—stepping away from a successful career in advertising and marketing to pursue a lifelong love of interior design. “It was now or never,” she reflects. What started as late-night study sessions and small projects for friends soon blossomed into a thriving studio known for its thoughtful, tailored approach.

At the heart of her work is a philosophy that balances classic details with contemporary function. From restoring ornate heritage features to layering natural materials like marble, oak, and linen, Lori designs homes that are elegant, livable, and deeply authentic. But for her, it’s about more than just spaces—it’s about people. “Our work is rooted in the stories of the families who live there,” she says.

Launching a business meant wearing many hats and building processes from scratch. Lori admits the creative side is only a slice of the day-to-day, but she embraces the challenges with grit, kindness, and humour. Collaboration is her cornerstone—she champions the artisans, trades, and suppliers who bring each vision to life.

Her advice to women chasing their own dreams? “Be prepared to not feel passionate about it all the time. Turning your passion into a business makes it multi-layered—but get your systems in place, and never be afraid to ask for advice.”

Lori’s story is one of courage, creativity, and reinvention—exactly what our Women in Business issue is all about.

From Brazil to You: The Story Behind Pessoa⁠⁠In our 2025 Women in Business edition of DOWNTOWN, we meet Flavia Young, fo...
23/08/2025

From Brazil to You: The Story Behind Pessoa⁠

In our 2025 Women in Business edition of DOWNTOWN, we meet Flavia Young, founder of , whose journey from the lush landscapes of Minas Gerais, Brazil, to crafting globally inspired handbags is a masterclass in creativity, resilience, and reinvention.⁠

Rooted in the traditions of her childhood—weekends on her father’s farm, learning to knit and cook from her grandmothers—Flavia’s designs celebrate individuality, sustainability, and the art of slowing down. What began as a passion project making bespoke handbags for friends has grown into a brand known for its thoughtful craftsmanship and unique details, like linings sourced from off-cuts and end-of-line fabrics found on her travels.⁠

Flavia’s philosophy? “Life is already heavy enough—carry only what truly matters.” Each Pessoa bag is designed to wander lightly—blending functionality and elegance while inspiring women to embrace their own style.⁠

Her commitment to sustainability runs deep. By partnering with Indonesian artisans and supporting women in rural villages, she champions the preservation of traditional skills and the ripple effect of empowering one woman to uplift an entire community.⁠

Leaving behind a corporate career in finance to rediscover her creative calling wasn’t without challenges. But for Flavia, resilience is non-negotiable. “Don’t wait for the perfect moment—just start. Surround yourself with a supportive community and trust in your vision,” she says.⁠

Pessoa’s designs merge the vibrant spirit of Brazil with the minimalist sophistication of Australia—timeless pieces that are as practical as they are beautiful. In every stitch, Flavia tells a story of empowerment, artistry, and connection.⁠

The Women in Business edition of DOWNTOWN is packed with stories like Flavia’s that celebrate passion, persistence, and the power of backing yourself.⁠

📸 Picture Perfect Imperfections | Meet Erinn RedfernIn a world obsessed with perfection, photographer Erinn Redfern is c...
24/07/2025

📸 Picture Perfect Imperfections | Meet Erinn Redfern

In a world obsessed with perfection, photographer Erinn Redfern is capturing something far more powerful: truth. Based in regional Australia and a mum of four, Erinn specialises in maternity, newborn, and family photography—but her work is about so much more than just taking beautiful photos.

Erinn’s journey began at 37, when she picked up her first professional camera and turned a personal passion into a thriving business. “Motherhood taught me everything I needed to know about connection, patience, and purpose,” she says. With a heart for storytelling and a love for the “perfectly imperfect,” Erinn honours the raw, tender, messy beauty of womanhood in every frame.

From bump-friendly gowns to a relaxed, judgement-free studio vibe, she creates a safe space where women feel seen, celebrated—and stunning. “One mum told me she’d never felt more beautiful than when she saw her photos. That’s everything,” she shares.

Juggling business and babies hasn’t been easy, but for Erinn, it’s been worth it. “Learning to value my time and set boundaries was one of the hardest parts,” she says, “but I wouldn’t be where I am today without the last decade of motherhood. It’s shaped who I am, in life and in business.”

Featured in our Women in Business issue, Erinn is one of many fierce, passionate women rewriting what success looks like in regional Australia. Her advice? “Aim for progress, not perfection. It’s never too late.”

Erinn’s story is a love letter to life’s fleeting moments—and the women bold enough to preserve them.



Read Erinn’s full feature in the latest DOWNTOWN Women in Business edition. Available now.

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