
24/07/2025
📸 Picture Perfect Imperfections | Meet Erinn Redfern
In a world obsessed with perfection, photographer Erinn Redfern is capturing something far more powerful: truth. Based in regional Australia and a mum of four, Erinn specialises in maternity, newborn, and family photography—but her work is about so much more than just taking beautiful photos.
Erinn’s journey began at 37, when she picked up her first professional camera and turned a personal passion into a thriving business. “Motherhood taught me everything I needed to know about connection, patience, and purpose,” she says. With a heart for storytelling and a love for the “perfectly imperfect,” Erinn honours the raw, tender, messy beauty of womanhood in every frame.
From bump-friendly gowns to a relaxed, judgement-free studio vibe, she creates a safe space where women feel seen, celebrated—and stunning. “One mum told me she’d never felt more beautiful than when she saw her photos. That’s everything,” she shares.
Juggling business and babies hasn’t been easy, but for Erinn, it’s been worth it. “Learning to value my time and set boundaries was one of the hardest parts,” she says, “but I wouldn’t be where I am today without the last decade of motherhood. It’s shaped who I am, in life and in business.”
Featured in our Women in Business issue, Erinn is one of many fierce, passionate women rewriting what success looks like in regional Australia. Her advice? “Aim for progress, not perfection. It’s never too late.”
Erinn’s story is a love letter to life’s fleeting moments—and the women bold enough to preserve them.
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Read Erinn’s full feature in the latest DOWNTOWN Women in Business edition. Available now.