
26/08/2025
Women in Business Spotlight: Lori Murray
In the Southern Highlands, where heritage homes meet modern lifestyles, Lori Murray has crafted a reputation for design that is as timeless as it is personal. As the founder of , Lori is proof that reinvention is not only possible but powerful.
Her journey began with a leap of faith—stepping away from a successful career in advertising and marketing to pursue a lifelong love of interior design. “It was now or never,” she reflects. What started as late-night study sessions and small projects for friends soon blossomed into a thriving studio known for its thoughtful, tailored approach.
At the heart of her work is a philosophy that balances classic details with contemporary function. From restoring ornate heritage features to layering natural materials like marble, oak, and linen, Lori designs homes that are elegant, livable, and deeply authentic. But for her, it’s about more than just spaces—it’s about people. “Our work is rooted in the stories of the families who live there,” she says.
Launching a business meant wearing many hats and building processes from scratch. Lori admits the creative side is only a slice of the day-to-day, but she embraces the challenges with grit, kindness, and humour. Collaboration is her cornerstone—she champions the artisans, trades, and suppliers who bring each vision to life.
Her advice to women chasing their own dreams? “Be prepared to not feel passionate about it all the time. Turning your passion into a business makes it multi-layered—but get your systems in place, and never be afraid to ask for advice.”
Lori’s story is one of courage, creativity, and reinvention—exactly what our Women in Business issue is all about.