EyeTalk

22/07/2025

https://www.vogue.com/article/white-lotus-sunglasses

Shades for shady people.

21/07/2025

ODMA are inviting independent practice owners and managers to participate in an important, targeted survey that digs into how you operate, make decisions, and plan for the future.
Your responses will fuel a vital benchmarking study — one that will deliver real-world metrics on performance and insights into what truly drives buying behaviour across key equipment and product categories.
This is your opportunity to ensure the voice of independent practices is not only heard—but leads the conversation.
What’s In It for You?
Everyone who completes the survey and opts in will be entered into the draw to win a Porsche Design P8928 Turbonite Limited Edition Sunglass, valued at $970 – proudly donated by ODMA member De Rigo.

The most powerful, simple and trusted way to gather experience data. Start your journey to experience management and try a free account today.

19/07/2025

https://parade.com/health/what-happens-when-you-sleep-with-contact-lenses-in

Ophthalmologists reveal exactly how it impacts the eyes.

16/07/2025

Can you guess what a major one is?

Annual eye exams are important, especially as we age. They can detect any changes in vision that might lead to glaucoma, cataracts, and age-related macular degeneration (AMD), all of which can cause irreparable harm to your eyes before you notice any changes in sight. And...

14/07/2025

Thoughts?

The premiere collection, manufactured by Marcolin, launches 25 styles, both sun and optical, with two releases for spring and summer 2025.

12/07/2025

Dua Lipa may be signaling a swinging pendulum with her thick frames.

10/07/2025

Have you noticed this in kids?

The COVID-19 pandemic has led to increased astigmatism in children, with prolonged screen time and less outdoor activity contributing to eye health issues.

09/07/2025

🕵️ Independent Practice Owners – We Want Your Voice!
We're launching an industry-first benchmarking survey to uncover how independent practices really operate—day in, day out.
Why does it matter?
Because your input helps shape:
✅ Smarter business decisions
✅ Sharper supplier strategies
✅ Stronger industry support
🎯 Your insights = real-world metrics on performance + what drives key buying decisions across equipment and product categories.
💥 As a thank you, all participants go in the draw to win a limited edition Porsche Design P8928 Turbonite sunglasses, RRP $970 – generously donated by ODMA member De Rigo.
These exclusive shades feature:
🕶️ Lightweight titanium design
🕶️ Interchangeable VisionDrive™ lenses
🕶️ Monochrome Porsche Turbo aesthetic
🕶️ Custom “turbo” gift box + spare green lenses
📲 Scan the QR code or click the link below to take the survey and be part of shaping the future of independent practice.

https://insightsexchange.qualtrics.com/jfe/form/SV_5sWV8ZwJTqgZ2qq

08/07/2025

Designer eyewear brand Etnia Barcelona just launched a campaign that we can all get behind.
The campaign, titled “I’MPERFECT,” challenges stereotypes by featuring models from around the world who, according to the brand, represent “unconventional” beauty.
Available in Australia through Matrix Eyewear.

Designer eyewear brand Etnia Barcelona launches fall and winter collection with unique campaign.

06/07/2025

As environmental accountability becomes essential across mining and heavy industry, Bollé Safety is proving that sustainability and performance can go hand in hand.

With its Go Green initiative, the company is redesigning every stage of its product development – from materials to packaging – while bringing to market innovations such as SWIFT safety glasses.

As environmental accountability becomes essential in mining, Bollé Safety is proving that sustainability and performance can work together.

03/07/2025

Ashley is a 41-year-old warrior who has spent the past nine years courageously managing diabetic macular edema (DME), after her initial diagnosis with type 1 diabetes at the age of 12. After nearly a decade of navigating the world of DME, the Florida-based advocate has plenty of advice to give!

From floaters to blurriness, DME influencer Ashley Loerzel shares the low points in managing her condition.

01/07/2025

This is why it is important to head to your local independent optometrist for regular check-ups

Our vision does change with age but its not always a slippery slope to terrible eyesight Read ahead to know more!