From simple beginnings as a four page Suggested Ophthalmic Retail Price List, Eye Talk Consultants n
The Eye Talk Reference Guide is an essential source of reliable information for optometrists and optical dispensers in Australia - many refer to it as "The Industry Bible". Every effort is made to ensure that accurate information is supplied for all spectacle lenses, contact lenses, solutions, OTC ophthalmics, consultations and veterans' schedules. There is also the popular Brand Finder and the co
mprehensive Australian Directory of Optical Suppliers. Eye Talk Digital is an important companion service to the quarterly magazine. This file can be downloaded and imported into popular practice management software. Versions are also available for New Zealand, Fiji, Singapore and the United Kingdom. Eye Talk Consultants is a long-term partnership of over 30 years between Margaret McCann and Tony Hanks OAM.
30/11/2025
🔬 BOC Instruments Named Exclusive Australian Distributor for Frey
Big news! BOC Instruments is now the exclusive Australian distributor for the complete range of Frey products!
The expanded range includes:
🔹 Frey Slit Lamps (SL100, SL110 & NEW SL200-4K with impressive 4K resolution)
🔹 Frey Auto Perimeters (AP-600 & AP600-L with innovative Liquid Lens Technology)
🔹 Frey LCD Acuity Charts (CP400 & CP600-P - over 9000 installed worldwide!)
Bringing advanced diagnostic equipment to Australian practices!
24/11/2025
🏏 Pat Cummins x Carrera 2025 Signature Collection
Carrera Eyewear's 2025 Pat Cummins Selection features six new models co-created with Carrera's Padua design team.
Key features:
✨ Sport-driven C-SPORT frames for performance
✨ Lifestyle designs for everyday sophistication
✨ Gold-foil signature on each piece
✨ Exclusive "PAT CUMMINS SELECTION" marking
Where athletic excellence meets Italian design precision.
16/11/2025
🏆 SafeStyle Wins 2025 Australian Good Design Award!
SafeStyle's iconic Fusions frame has been recognized with a 2025 Australian Good Design Award for its balance of form, function, and safety!
This award cements SafeStyle's position as a global leader in protective eyewear. Congratulations! 🎉
15/11/2025
🤝 Good Optical Services Rejoins ProVision
Good Optical Services is back with ProVision, Australia's largest network of independent optometrists!
Now under the ownership of Aaron McColl, CEO of The McColl Group, Good Optical Services rejoins with renewed energy and continued commitment to supporting independent optometry across Australia.
Good Optical Services, a longstanding and respected name in Australian Optics, is proud to announce its return to ProVision, Australia’s largest network of independent optometrists. Now under the ownership of Aaron McColl , CEO of The McColl Group, Good Optical Services joins ProVision with renewe
12/11/2025
Proud moment for ODMA! 🎉
Amanda, ODMA CEO, and Trudi, ODMA Events Manager, were delighted to accept a certificate acknowledging ODMAFair25, which was shortlisted for recognition at the recent Associations Forum Annual Awards Ceremony held at the Novotel Melbourne Airport.
It’s an honour to see ODMAFair25 recognised among Australia’s leading association events — a reflection of the dedication, collaboration, and innovation that drive our industry forward.
Congratulations to all involved in making ODMAFair25 such a success, and thank you to the Associations Forum for this recognition! 👏
06/11/2025
What a fantastic visit to OptiqueLine! 😎
Amanda had the pleasure of meeting some of the wonderful team (including the youngest member!
😊) and touring their offices, distribution, and warehouse facilities.
It was inspiring to hear about the extensive training and support OptiqueLine provides to practices — from online Masterclasses to hands-on sessions covering everything from changing a rimless lens to helping parents understand the importance of regular vision checks for children.
The Milo & Me kids’ range is an exciting highlight, and Amanda was especially impressed by Erika’s creative work in the recent product shoot imagery. 🎬✨
OptiqueLine truly empowers practices to elevate their customer service offerings, with innovative tools, bespoke cases, light convertible eyewear, and more. Amanda even got a look at John’s quirky glasses collection gathered from his travels around the world! 😎
Thank you to the OptiqueLine team for such an informative and inspiring visit!
30/10/2025
📚 Explore the New EyeTalk Resource Centre
Your hub for optical industry knowledge is now live! Access exclusive content including:
✅ Expert articles and industry insights
✅ Brand and product information
✅ Marketing assets for your practice
✅ Jobs Board opportunities
✅ Professional support tools
All in one onvenient, easy-to-navigate space inside the Subscriber Portal.
Based on 2024 industry feedback, we've recalibrated our Suggested Retail Price (SRP) calculations to reflect current market conditions, inflationary pressures, and the latest product designs.
EyeTalk's SRP remains an independent guide - helping you make informed pricing decisions for your practice.
Last week, the ODMA Board gathered in Sydney — both in person and virtually — for a productive meeting focused on advancing the interests of Australia’s optical industry.
Bringing together leading voices and experienced minds from across the sector, the Board discussed key initiatives, strategic priorities, and opportunities to further strengthen support for ODMA members and the broader eye care community.
Through collaboration and forward-thinking leadership, ODMA continues to drive innovation, advocacy, and growth for the Australian optical industry.
Together, we’re shaping a stronger future for optics.
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From simple beginnings as a four page Suggested Ophthalmic Retail Price List in 1980, the Eye Talk Reference Guide has grown into an essential reference book of more than 180 pages.
The Optical Distributors and Manufacturers Association - the peak body for manufacturers, suppliers and importers of optical and ophthalmic products and services in Australia (ODMA) - acquired the Eye Talk business in 2014.
The ODMA Eye Talk Reference Guide contains a wide range of important reference information for use in practices every day and is updated quarterly to keep up with the changes and additions in the marketplace.
Eye Talk Digital
Eye Talk Digital is a companion service to the industry-standard Eye Talk Reference Guide. Subscribers can use this service to download a computer file containing the latest product and price changes. When used in conjunction with popular practice management software, this avoids the need to enter all of the price and product changes every 3 months.
Simply download the Eye Talk Digital file, then use your software (e.g., Optomate, Ocelot or Sunix Vision) to import the latest information.
By using the data codes in the Eye Talk Reference Guide, you will have instant access to the latest information.
Please note that we no longer offer issue codes or two-year book subscriptions. To access our online ET Digital Download Service, simply proceed to the login page and enter your username and password. If you are not already a member of ET Digital and wish to subscribe, please visit our subscription page to become a member and gain access to all the advantageous features ET Digital has to offer.
Eye Talk Web App
The Eye Talk Web App is a unique tool which allows you to access data from the Eye Talk Reference Guide and also create customised lists for each practice. The app is available as part of the Eye Talk Digital subscription.
The Digital subscription also gives access to a suite of Eye Tools, including Rx Transposition, Dioptre to Radius, Vertical Prism in Progressives, Refractive Index of Lenses, Soft Toric-Over Refraction, Distance Visual Acuity and many more.
