From simple beginnings as a four page Suggested Ophthalmic Retail Price List, Eye Talk Consultants n
The Eye Talk Reference Guide is an essential source of reliable information for optometrists and optical dispensers in Australia - many refer to it as "The Industry Bible". Every effort is made to ensure that accurate information is supplied for all spectacle lenses, contact lenses, solutions, OTC ophthalmics, consultations and veterans' schedules. There is also the popular Brand Finder and the co
mprehensive Australian Directory of Optical Suppliers. Eye Talk Digital is an important companion service to the quarterly magazine. This file can be downloaded and imported into popular practice management software. Versions are also available for New Zealand, Fiji, Singapore and the United Kingdom. Eye Talk Consultants is a long-term partnership of over 30 years between Margaret McCann and Tony Hanks OAM.
25/09/2025
π Research Excellence Recognized
Professor Michael Collins receives the prestigious H Barry Collin Research Medal for outstanding contributions to optometric research, particularly in contact lenses, visual optics, ocular imaging, and myopia development and control.
The 19th recipient of this distinguished award - celebrating sustained excellence in advancing optometric knowledge.
23/09/2025
π₯ SAVE THE DATE! π₯
16-17 August 2026
Melbourne Convention & Exhibition Centre
O-SHOW is back for 2026! Get ready for the ultimate optical industry trade fair featuring:
With 900 exhibitors, 1,500 brands, and over 32,000 visitors from 42 countries, SILMO Paris is more than a trade show - it's THE business and inspirational meeting place for our profession!
A vibrant international scene where creativity, audacity, and conviviality meet. September 26-29, Paris Nord Villepinte.
Sleek, eco-friendly frames certified for serious protection and built for all-day comfort, merging advanced eye protection with modern work-life balance.
15/09/2025
π¬ Global Expertise Expands Vision Research
CERA welcomes internationally recognized researchers Professor Pete Williams (glaucoma) and Dr Jiang-Hui βSloanβ Wang (inherited retinal diseases) in 2026 to establish new research programs.
This expansion brings cutting-edge international experience to Australian vision research, developing new treatments for vision loss.
10/09/2025
π€ AI Smart Eyewear for Myopia Control
Leading international brand LIPO is revolutionizing myopia management with their new AI Smart Eyewear technology.
Innovation meets eye care - this is the future of myopia control technology!
08/09/2025
π¬ Research Investment Drives Innovation
Lions Eye Institute's $14.1 million theatre complex redevelopment represents the largest facility investment in 30 years, advancing world-class eye health care research and treatment capabilities.
This level of investment demonstrates the growing importance of advanced eye care research and treatment infrastructure.
06/09/2025
π¦ΈββοΈ Superhero Glasses Design Contest!
From September 26-29, SILMO Paris showcases the latest in optics and eyewear innovation!
Students worldwide are competing in the Optical Design Contest to create "Superhero Glasses" - frames that transform and empower beyond simple vision correction.
What an inspiring way to push the boundaries of eyewear design!
05/09/2025
β¨ Where Luxury Meets Art
Noo Eyewear - Australia and New Zealand's oldest luxury eyewear distributor, where luxury meets quality and becomes art.
Experience craftsmanship that's been perfecting the art of luxury eyewear for decades.
Follow:
CraftsmanshipMeetsArt
02/09/2025
π Have Your Say & Win Porsche Design Excellence
Help us unlock valuable insights into independent practice performance while entering to win stunning Porsche Design P8928 Turbonite Limited Edition sunglasses! π
Worth $970, these collector-quality frames feature:
β¨ Ultra-light titanium construction
β¨ Iconic Porsche Turbo aesthetic
β¨ Interchangeable VisionDriveβ’ lenses
β¨ Custom "Turbo" gift box with extras
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From simple beginnings as a four page Suggested Ophthalmic Retail Price List in 1980, the Eye Talk Reference Guide has grown into an essential reference book of more than 180 pages.
The Optical Distributors and Manufacturers Association - the peak body for manufacturers, suppliers and importers of optical and ophthalmic products and services in Australia (ODMA) - acquired the Eye Talk business in 2014.
The ODMA Eye Talk Reference Guide contains a wide range of important reference information for use in practices every day and is updated quarterly to keep up with the changes and additions in the marketplace.
Eye Talk Digital
Eye Talk Digital is a companion service to the industry-standard Eye Talk Reference Guide. Subscribers can use this service to download a computer file containing the latest product and price changes. When used in conjunction with popular practice management software, this avoids the need to enter all of the price and product changes every 3 months.
Simply download the Eye Talk Digital file, then use your software (e.g., Optomate, Ocelot or Sunix Vision) to import the latest information.
By using the data codes in the Eye Talk Reference Guide, you will have instant access to the latest information.
Please note that we no longer offer issue codes or two-year book subscriptions. To access our online ET Digital Download Service, simply proceed to the login page and enter your username and password. If you are not already a member of ET Digital and wish to subscribe, please visit our subscription page to become a member and gain access to all the advantageous features ET Digital has to offer.
Eye Talk Web App
The Eye Talk Web App is a unique tool which allows you to access data from the Eye Talk Reference Guide and also create customised lists for each practice. The app is available as part of the Eye Talk Digital subscription.
The Digital subscription also gives access to a suite of Eye Tools, including Rx Transposition, Dioptre to Radius, Vertical Prism in Progressives, Refractive Index of Lenses, Soft Toric-Over Refraction, Distance Visual Acuity and many more.