The Marketing Mentor

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Terrigal, NSW
The Marketing Mentor

I'm your ally in navigating the marketing mix with insight and heart. Follow for strategies and insights that transform.

With 25+ years of experience, I specialise in empowering brands and leaders to shine in the marketplace.

27/03/2025

🎙Do you have dreams of creating a podcast?

Today I was lucky enough to guide some podcasting magic for a client with .

Days like this is why I love what I do 🫶

15/03/2025

✔️ Stage Workshop with the wonderful Day 1:

🗣 Facing fears and doing it anyhow
🗣 Singing I will survive in front of a room full of strangers
🗣 Vocal Mastery
🗣 Body language
🗣 Fun! Charades and Body language karaoke

"Dont be attached to who you are in the present that you don't give the future you a chance" - Vinh Giang

07/03/2025

This International Women’s Day, I should feel hopeful. But instead, I feel disheartened.

The theme this year is , but how do we move forward when places like the US are pushing women five steps back for every one step we take forward?

One of the most shocking policies IMO? A health research “gag rule” that immediately rejects any federal funding for projects that include words like:
🚫 Woman
🚫 Women
🚫 Female
🚫 Females

This isn’t just an attack on language - it’s an attack on women’s healthcare, on progress, and on equality itself. Just when we inch forward, we’re shoved backwards, like something straight out of The Handmaid’s Tale.

We’ve seen this before. Afghanistan. Other parts of the world. And history tells us that when women’s rights are under attack, silence is not an option.

So what can we do?
💜 Keep the conversation going - share this, speak up, and don’t look away.
💜 Support the IWD Giving Program, which funds over 30,000 women-focused nonprofits: https://www.internationalwomensday.com/Giving
💜 Advocate for a world where women’s rights are non-negotiable.

To the women in the US and around the world - you are not alone.

We see you.

We stand with you.

And we will not stop fighting for you.

https://themarketingmentor.com.au/2025/03/07/international-womens-day-2025-one-womans-perspective/

07/02/2025

✨ Elizabeth Gilbert is Magical ✨

Who else was lucky enough to experience Elizabeth Gilbert's two-day creativity workshop last weekend? (If her name sounds familiar, it's because Liz is the brilliant mind behind Eat, Pray, Love and Big Magic, among other works!).

I had the pleasure of attending Elizabeth Gilbert's insightful creativity workshop at the beautiful Town Hall in Sydney. As a mentor and a lifelong learner, I have been leaning further into a life of creativity.

In this two-day workshop, I discovered more about myself than I think I ever have, faced some of my darkest fears, and visualised becoming my most desired future self.

I didn’t know what to expect, but from the author of Eat Pray Love and Big Magic, I should have known it would be deeply transformative.

I anticipated workshop activities, but I wasn’t prepared for the profound journey into trauma, fears, and self-growth that shaped it! For those of you who know me well, I have more than my fair share of all three!!

My biggest takeaways:

🌱 The importance of facing fears and embracing enchantments before engaging creatively
🌱Creative living is making decisions based on curiosity instead of fear
🌱Move from a purpose-driven life filled with purpose anxiety to a presence-driven life
🌱Earth School - what if the universe keeps giving us the same challenges until we learn the lesson it is teaching us?
🌱It is better to be living an imperfect destiny than imitating someone else's
🌱Tribal Shaming (a form of social control that uses shame to punish people who violate a tribe's rules or expectations) - it shocked me how much this made sense for many areas of my life!
🌱It doesn't take much for me to cry!

If you ever get the chance, I highly recommend it! It was beautiful, nurturing, kind, energetic and empowering. Just make sure you prepare yourself emotionally beforehand because I could have slept for days afterwards!

For those who attended, what resonated with you most? And if not, have you ever had a workshop experience that changed you in ways you didn’t expect?

30/01/2025

✍️ Day 30: How to write a Marketing Plan! 👉🏻Here, I walk through how to make a marketing plan with my personal marketing plan template 👉🏻I love to break it down between the 5 p's of marketing with topic/marketing activity and actions so you know how you are going to go to market and how to create a marketing plan for your business. Day 30 of how to create a marketing strategy in 30 days!

29/01/2025

✍️ Day 29: People Marketing (the last of the 5 P's of marketing) 👉🏻Here, I walk through how using your people and teams can deliver a superior customer experience, brand loyalty and ultimately - revenue/sales. 👉🏻I share an example of who created a brilliant people strategy through "Apple Geniuses" to get people in the Apple ecosystem and stay there! For Apple it is less about a single product like the iPhone - it is about the entire ecosystem because that ensures brand loyalty. Day 29 of how to create a marketing strategy in 30 days!

28/01/2025

✍️ Day 28: Place Marketing (the fourth of the 5 P's of marketing) 👉🏻 Here, I walk through how place marketing works in marketing strategy and the 5P's - arguably one of the most overlooked of all of the P's in marketing planning. 👉🏻I share an example of who created a brand experience that changed their brand through a new place strategy. A great example of how to use place marketing to recreate how your customers experience your brand. Day 28 of how to create a marketing strategy in 30 days!

27/01/2025

✍️ Day 27: Promotional Marketing (the third of the 5 P's of marketing) 👉🏻Here I walk through how promotion works in marketing - probably the one part of marketing that most people recognise as promotion and digital marketing often fall hand in hand. 👉🏻Here I'll share examples and a great example by and how they built their entire business around promotional marketing. 👉🏻I also talk through the owned, earned and paid model that segments your activities that fall under promotional tactics along with examples to explain each to identify the difference betwween advertising vs marketing vs promotion. Day 27 of how to create a marketing strategy in 30 days!

26/01/2025

✍️ Day 26: Price Marketing (the second of the 5 P's of marketing) 👉🏻Here I walk through price marketing and how to use price positioning to draw new customers into your brand, business or service. By thinking about how you define your price - you can create much more effective marketing. 👉🏻Aldi is a great example of how a business can position the business entirely based on a price position (and quality!). Day 26 of how to create a marketing strategy in 30 days!

25/01/2025

✍️Day 25: Product Marketing (the first of the 5 P's) 👉🏻Here are some examples of product marketing tactics, product marketing ideas and a brand that has put product marketing at the centre of their business and created a true product marketing strategy from it. 👉🏻Product Marketing is not all marketing! This is a great intro into product marketing for beginners and explains the difference between product marketing vs marketing vs customer marketing. 👉🏻 I also share a fantastic example of product marketing strategy Day 25 of how to create a marketing strategy in 30 days!

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Terrigal, NSW

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http://themarketingmentor.com.au/

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