The social media marketing agency for clients who expect marketing to lead to sales.
Are you looking for a social media marketing agency and strategy that connects the dots between marketing and sales? A social media team that can step into any part of your process or run the whole process for you? If you’re the type of company that demands new leads as a return from your social media marketing agency we should talk. Founded in 2012 with $168m spent on social media advertising and
strategy over 10 years, we help clients leverage Facebook, Instagram, TIkTok and LinkedIn to attract attention, earn engagement and make sales.
07/11/2025
IN-PERSON tickets are SOLD OUT, but ONLINE tickets are STILL AVAILABLE!
Join our 4-hour Central Coast Workshop: “AI Ads from Click to Sale” on 12 Nov. from 10 AM - 2 PM. You’ll leave with:
✅ 2 ad concepts + 6 copywriting variants written in your voice (built live using our AI framework).
✅ Your new AI Marketing Assistant (a custom GPT trained on your tone to speed up future campaigns).
✅ Click-to-sale tracking: UTMs + GA4 + CRM + call tracking wired so you can see which ads make money.
✅ A 30-day testing calendar (3 tests/week) with guardrails and kill rules.
✅ Lifetime access to the recording so you can revisit and refine.
✅ 48-hour cancellation window + 100% satisfaction guarantee.
We had a lot of fun creating this.
Looking forward to the upcoming workshop.
03/11/2025
If you’re on the Central Coast and paying for online ads, every dollar should be traceable from click to
sale, no exceptions.
At this 4-hour Central Coast Workshop: “AI Ads from Click to Sale” on 12 Nov. from 10 AM - 2 PM,
Tuggerah NSW, or online, we’ll build:
✅ 2 ad concepts + 6 copy variants
✅ An attribution system that works
✅ A 30-day test plan
✅ Your new AI Marketing Assistant
✅ Workshop recording for life
✅ Coffee and lunch are provided to in-person attendees
Cancel up to 48 hours before for a full refund. 100% satisfaction guarantee.
20 in-room seats SOLD OUT | Online is still available
AI won’t replace your marketing, but competitors who master AI + tracking will.
Join our 4-hour Central Coast Workshop: “AI Ads from Click to Sale” on 12 Nov. from 10 AM - 2 PM,
Tuggerah NSW, or online to get:
✅ 2 ad concepts + 6 copy variants
✅ Your own AI Marketing Assistant
✅ Click-to-sale visibility
✅ A ready-to-run 30-day testing calendar
✅ Lifetime workshop recording for easy refreshers
✅ Coffee and lunch are provided to in-person attendees
Refund up to 48 hours before, 100% satisfaction guarantee.
Central Coast business owners and marketers… want AI ads that actually win, and proof of which ones make sales? This workshop gives you both in one afternoon.
Join our 4-hour Central Coast Workshop: “AI Ads from Click to Sale” on 12 Nov. from 10:00 AM - 2:00 PM, Tuggerah NSW (or join live online).
Early Bird $97 (12-31 Oct) | Standard $147 (1-12 Nov)
Cancel up to 48 hours before for a full refund. 100% satisfaction guarantee.
If you’re on the Central Coast and paying for online ads...
1. Every dollar should be traceable from click to sale, no exceptions.
2. You should be integrating AI into your marketing processes to save time.
At the Central Coast Workshop: “AI Ads from Click to Sale” on 12th November, we’ll build:
✅ Your own AI Marketing Assistant, trained to write in your voice.
✅ Your click-to-sale performance tracking system that proves ROI.
✅ Ad copywriting that actually sounds like you (not a robot).
✅ 2 ad concepts + 6 copywriting variants.
✅ A 30-day Campaign Launch and Testing Plan.
We'll also walk you through:
✅ The latest updates for Google, Meta, and LinkedIn ads to give you the edge.
✅ Templates & checklists (prompts, tracking, and more) to reuse with your team.
And you'll benefit from:
✅ Lifetime access to workshop recording.
✅ 100% satisfaction guarantee: If you don’t get value, we’ll refund your ticket. No questions asked.
✅ Risk-free: Full refund up to 48 hours pre-event.
Early Bird $97 (12-31 Oct) | Standard $147 (1-12 Nov)
Most marketers lead with logos, years, and awards.
This feels safe… until your competitor wins your prospect over with one case study.
Want a detailed case study guide including examples, what to include and exclude, common mistakes and simple fixes, sources to mine for proof and more?
Comment "CASE STUDY" below, and we'll send it.
25/09/2025
This is how most businesses waste their marketing budget (without even knowing it). And how you can stop it this week.
11/09/2025
Running Meta or LinkedIn Ads and haven’t heard of these audiences? You could be missing out!
Want more tips?
Download our Social Media Ads Checklist!
Link in bio.
03/09/2025
High-performing ads are only half the job.
Our work starts with: deep strategy, fast responses, regular check-ins, and actionable reporting.
This means less back-and-forth and faster launches.
We’ll record which ad led to each lead or sale, bringing confidence to what is and isn’t working.
Smooth process in.
Stronger results out.
If that sounds helpful, let’s connect.
25/08/2025
Most people won’t be ready to buy when they see your ads for the first time. This is how you can stay top-of-mind with social media ads until they are ready to purchase. 🤗
Target people who have engaged with your content, watched your videos, and visited your social media account or website by creating Meta’s Custom Audiences or LinkedIn Matched Audiences. 💯
Warm leads already know you. Now it’s time to convert them.
Download the checklist to retarget the right audience at the right time.
🔗 https://lnkd.in/dybgkmy9
27/07/2025
When you catch yourself overcomplicating the , here’s one principle Perry always comes back to.
Might help you too 👇
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Perry’s Story via Central Coast Council’s #thisisthelife
Perry Henderson is the proud millennial mastermind behind Missing Link Social Media – a social media agency that he started from his mother’s apartment in Terrigal when he was just 24 years old.
Fast forward six years, and a lot has changed: Perry lives in Mardi with his wife, Lisa, and two children, Isla, four, and Jaxon, two. His business is now based in the Central Coast Mariners Business Centre in Tuggerah – named after the football team that happen to be one of his agency’s biggest clients – where he employs four staff members. Just as you’d expect from most modern digital agencies, the team have creative break out areas, including a table tennis room, where they bounce around ideas. Working hours and locations are flexible, and Perry encourages his team to practice self care.But, life wasn’t always as prosperous.
Before the age of 14, Perry lived in 14 rental homes in low social economic suburbs of Newcastle. His parents separated when he was young and money was tight. Perry says that living in rough circumstances taught him important lessons about money and drove his ambition to succeed. Perry moved to the Central Coast in year eight with his dad and brother and says that he has never looked back. “The contrast of lifestyle really makes me appreciate the Central Coast region and the people in it,” he said.
Perry studied a Bachelor of Business degree at the University of Newcastle, Central Coast Campus. As part of a University exchange program, he got the rare opportunity to complete a social media marketing course at Michigan State University in the US and subsequently topped the class. Recognising his calling, in 2012, Perry went on to establish a dedicated social media agency, Missing Link Social Media.
Within his first year in business, Perry’s partner Lisa fell pregnant and his brother Miles, who was battling a debilitating and terminal illness called neurofibromatosis type 2 (NF2), regressed. He then faced the ultimate decision: play it safe and take a full-time job in Sydney to support his family, or risk it and continue to follow his dream of building a social media agency. His brother's fighting courage inspired him to follow the latter.
Despite no savings, two maxed-out credit cards, piling debt and a baby on the way, Perry found a home in Copacabana and his business kept growing.
In April 2016, in the same month that his second child arrived, Perry lost his brother Miles to NF2. This loss put enormous pressure on his business but, thanks to the support of his family and the community, Perry worked through it.
“When I look at my life so far, I realise how lucky I’ve been,” he said. “Even in times of adversity, I had faith—life was working for me. I’m grateful to have experienced so much as, otherwise, I wouldn't be where I am today. I have strong relationships and a solid perspective on life's challenges. I also get to do what I love every day – helping businesses tell their story and grow.”
Perry says that the biggest change that he’s seen in business over the last six years is that more locals are stepping out of their comfort zone to create compelling content. “Entrepreneurs on the Coast must innovate to attract the best talent and create opportunities for young people,” he said. “We’re fostering a strong culture of innovation, and it’s exciting to be part of it.”
Missing Link Social Media has worked with an impressive client list of local, national and international brands including Central Coast Mariners, Spartan Race, The Australian College of Sport, AAA Auto in Europe and Jim’s Mowing (AU, NZ, CA). The team has also partnered on large campaigns with entertainment giant Lionsgate, including The Hunger Games Exhibition in Sydney last year.
Visit the Missing Link Social Media website to learn more about Perry’s approach to social media, or his Facebook Group for free Facebook Ads Tutorials.
