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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Missing Link Social Media

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Tuggerah, NSW
Missing Link Social Media

The social media marketing agency for clients who expect marketing to lead to sales.

Are you looking for a social media marketing agency and strategy that connects the dots between marketing and sales? A social media team that can step into any part of your process or run the whole process for you? If you’re the type of company that demands new leads as a return from your social media marketing agency we should talk. Founded in 2012 with $168m spent on social media advertising and

strategy over 10 years, we help clients leverage Facebook, Instagram, TIkTok and LinkedIn to attract attention, earn engagement and make sales.

03/09/2025

High-performing ads are only half the job.

Our work starts with: deep strategy, fast responses, regular check-ins, and actionable reporting.

This means less back-and-forth and faster launches.

We’ll record which ad led to each lead or sale, bringing confidence to what is and isn’t working.

Smooth process in.
Stronger results out.
If that sounds helpful, let’s connect.

25/08/2025

Most people won’t be ready to buy when they see your ads for the first time. This is how you can stay top-of-mind with social media ads until they are ready to purchase. 🤗

Target people who have engaged with your content, watched your videos, and visited your social media account or website by creating Meta’s Custom Audiences or LinkedIn Matched Audiences. 💯

Warm leads already know you. Now it’s time to convert them.

Download the checklist to retarget the right audience at the right time.
🔗 https://lnkd.in/dybgkmy9

27/07/2025

When you catch yourself overcomplicating the , here’s one principle Perry always comes back to.
Might help you too 👇

20/07/2025

Not many people know you can do this via to stay top of mind with your target audience…

13/07/2025

Getting attention is one thing.
But if you don’t deliver on the promise…you lose trust.
Here’s the formula Perry follows to keep both. 👇

06/07/2025

If you're not sure what are working,
you're not in control. 🤔 That's why at Missing Link Social Media, we track what matters.👌

Not just clicks, but real results, and what to do with them.
Clarity. Confidence. Next steps that actually make sense.

Book a chat and let’s discuss your to deliver growth you can trust.

29/06/2025

Grant coming up?
Watch Keith Whelan from The Grants Guy explain why preparation matters.
Social Media & Grants 4/6.

22/06/2025

Maybe your ads are running, but your sales aren’t improving.

At Missing Link, we replace the guesswork with a strategy that delivers:
👉 Custom plans that fit your business
👉 Every dollar working as hard as you do
👉 Scroll-stopping content built to convert

If you’re done guessing what’s holding you back, let’s talk.

15/06/2025

First impressions aren’t made in the room anymore. 🫣
They’re made somewhere else…
It can either build trust or break it before you even follow up.
Here’s what to know… 👇
Social Media and Grants - 3/6.

08/06/2025

Why grants and social media posts need to be punchy
Social Media and Grants - 2/6.

01/06/2025

Content feels free.
But it costs you time, attention, and effort.
Here’s the shared rule between grant writing and social media that makes every word count.

Thanks, Keith Whelan from The Grants Guy, for joining Perry’s podcast.

To our page followers, stay tuned for this 6-part podcast snippet series.

Social Media and Grants - 1/6.

25/05/2025

Perry shares how to SCORE with AI…👀

Address

Office 405, 1 Bryant Drive
Tuggerah, NSW
2259

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+611300031686

Website

https://missinglinksocialmedia.com.au/

Alerts

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Want your business to be the top-listed Media Company in Tuggerah?

Perry’s Story via Central Coast Council’s #thisisthelife

Perry Henderson is the proud millennial mastermind behind Missing Link Social Media – a social media agency that he started from his mother’s apartment in Terrigal when he was just 24 years old.

Fast forward six years, and a lot has changed: Perry lives in Mardi with his wife, Lisa, and two children, Isla, four, and Jaxon, two. His business is now based in the Central Coast Mariners Business Centre in Tuggerah – named after the football team that happen to be one of his agency’s biggest clients – where he employs four staff members. Just as you’d expect from most modern digital agencies, the team have creative break out areas, including a table tennis room, where they bounce around ideas. Working hours and locations are flexible, and Perry encourages his team to practice self care.But, life wasn’t always as prosperous.

Before the age of 14, Perry lived in 14 rental homes in low social economic suburbs of Newcastle. His parents separated when he was young and money was tight. Perry says that living in rough circumstances taught him important lessons about money and drove his ambition to succeed. Perry moved to the Central Coast in year eight with his dad and brother and says that he has never looked back. “The contrast of lifestyle really makes me appreciate the Central Coast region and the people in it,” he said. Perry studied a Bachelor of Business degree at the University of Newcastle, Central Coast Campus. As part of a University exchange program, he got the rare opportunity to complete a social media marketing course at Michigan State University in the US and subsequently topped the class. Recognising his calling, in 2012, Perry went on to establish a dedicated social media agency, Missing Link Social Media.

Within his first year in business, Perry’s partner Lisa fell pregnant and his brother Miles, who was battling a debilitating and terminal illness called neurofibromatosis type 2 (NF2), regressed. He then faced the ultimate decision: play it safe and take a full-time job in Sydney to support his family, or risk it and continue to follow his dream of building a social media agency. His brother's fighting courage inspired him to follow the latter.

Despite no savings, two maxed-out credit cards, piling debt and a baby on the way, Perry found a home in Copacabana and his business kept growing.

In April 2016, in the same month that his second child arrived, Perry lost his brother Miles to NF2. This loss put enormous pressure on his business but, thanks to the support of his family and the community, Perry worked through it.

“When I look at my life so far, I realise how lucky I’ve been,” he said. “Even in times of adversity, I had faith—life was working for me. I’m grateful to have experienced so much as, otherwise, I wouldn't be where I am today. I have strong relationships and a solid perspective on life's challenges. I also get to do what I love every day – helping businesses tell their story and grow.”

Perry says that the biggest change that he’s seen in business over the last six years is that more locals are stepping out of their comfort zone to create compelling content. “Entrepreneurs on the Coast must innovate to attract the best talent and create opportunities for young people,” he said. “We’re fostering a strong culture of innovation, and it’s exciting to be part of it.”

Missing Link Social Media has worked with an impressive client list of local, national and international brands including Central Coast Mariners, Spartan Race, The Australian College of Sport, AAA Auto in Europe and Jim’s Mowing (AU, NZ, CA). The team has also partnered on large campaigns with entertainment giant Lionsgate, including The Hunger Games Exhibition in Sydney last year.

Visit the Missing Link Social Media website to learn more about Perry’s approach to social media, or his Facebook Group for free Facebook Ads Tutorials.