On Brand Marketing

On Brand Marketing More members. More profit. Less stress. Does your brand tell the right story? We’ve all seen digital marketing shake up what is required of businesses to thrive.

Marketing + sales systems for fitness studios | 20 years building what works
🎯Follow for real results
GC | MEL | SYD
www.onbrandmarketing.co/links Your brand is not a fluffy logo or how many followers you have on Instagram, your brand is what people are saying about you and you make them feel. Never one to fit the box, I’ve been called a Fitness guru, Business coach, Marketing Mastermind, and St

oryteller. I’m the founder and architect of Branding in a Box, leading my small marketing agency of multi-disciplinary right + left-brain thinkers, from epic global locations and combining creativity and smart strategy to tell incredible brand stories. I jumped into the fitness industry in 2004 with a small Personal Training Studio and outdoor Bootcamp business in beautiful Port Douglas and evolved to manage big box gyms for Fitness First in Australia. In 2017, I was recruited to lead the project development, operations and strategy of the very new integrated yoga/fitness movement that launched in Australia in 2017 called TotalFusion. Together we created a new style of fitness studio which triggered my love for sharing content and marketing that disrupts the health and fitness industry. With a passion for authentic connection, and a desire to shine a light on people doing meaningful work, I founded my small agency of passionate and creative storytellers. Together we work with organisations and brands in creating marketing that makes a difference so that our clients are seen in authentic and powerful ways. Sometimes it may even seem like marketing is more important than the company mission, but let me ask you, has it changed what the customer wants? Digital Marketing might have changed the game, but the consumers still want the same thing they always did - connection. They want you.

I've run location-independent businesses for 20 years. 👩‍💻My office has changed. My team has changed. My tools have chan...
03/01/2026

I've run location-independent businesses for 20 years. 👩‍💻

My office has changed. My team has changed. My tools have changed.
But my values? Those have never moved.

02/01/2026

People think promotions are easy. Post some ads, get some leads, done.
That's not how successful promotions work.

But here's what most people miss: clarity on what the promotion should actually DO.
More members? Better cashflow? Wider reach? New team?
If you don't know the outcome, the steps won't make sense. What's your plan?

Here's what we believe:Your marketing should sound like you, feel like you, and connect like you do.We don't hand you te...
02/01/2026

Here's what we believe:
Your marketing should sound like you, feel like you, and connect like you do.
We don't hand you templates. We don't recycle strategies.
We listen. We build. We make sure it's authentically yours.

Because people do business with people not perfection. 🙌🏻

31/12/2025

The fitness industry has always been a boys club.

But most studio owners I speak to? Women. 👸🏻
Most of our clients? Women.

Strong doesn't mean masculine. Leadership doesn't mean alpha. We can be all the layers and still win.

Happy New Year. 🎇While most studio owners are setting vague goals, our clients have their Q1 promos planned, their syste...
31/12/2025

Happy New Year. 🎇

While most studio owners are setting vague goals, our clients have their Q1 promos planned, their systems automated, and their cashflow mapped.

2026 isn't about hoping it's better. It's about building it better.

Follow us to see what's possible when you plan ahead.

This year was massive for our clients. 🥳New records hit. Systems that finally clicked. Businesses that scaled without th...
29/12/2025

This year was massive for our clients. 🥳

New records hit. Systems that finally clicked. Businesses that scaled without the chaos.

This is what happens when you stop guessing and start building proper foundations.

Proud doesn't even cover it.

29/12/2025

Controversial take: If you're answering every email yourself in 2025, you're doing it wrong. 🙅

I fell down the automation wormhole last year and never looked back.

Email responses that sound like me. Lead sequences that nurture automatically. Payment systems that chase failed transactions without me lifting a finger.
Result? I got my time back.

Stop wearing "I do everything myself" like a badge of honour. It's costing you money.

28/12/2025

20 years in fitness. Still learning. Still curious. Still care.

I've launched studios. Built teams. Made mistakes. Had wins.

Learned everything the hard way.

But here's what I've learned most: the moment you stop being curious is the moment you stop being helpful.

Every studio is different. Every owner has a unique challenge.

Every business has its own story.

I don't show up with a template. I show up with 20 years of experience and the humility to know I don't have all the answers for YOUR business until I listen.

That's the difference.

27/12/2025

I flew to Newcastle a couple of weeks ago to meet a client. He's a great client. And honestly? He's become a friend.

That's how I work.

I feel like most agencies keep it transactional... but that's never been me.

Here's the thing: we're not cookie-cutter. We don't do templates. We ask where you are, where you want to go, and how we can help you get there.

I know it's "too much" to go all in. To care this much. To be this invested.

But honestly? That's why my clients stay. For years. Because I'm part of them and they're part of me.

My team's the same. We're all in.

That's the On Brand difference. 💙

I feel like every studio owner tells me they need more leads...But when I look at their funnel, here's what I see:❌ An o...
25/12/2025

I feel like every studio owner tells me they need more leads...

But when I look at their funnel, here's what I see:

❌ An offer that's unclear
❌ A landing page with 6 different CTAs
❌ No follow-up system
❌ Pricing that confuses instead of converts
❌ No actual process from enquiry to member

Honestly? More ads will just expose these problems faster.

Here's the thing: ads amplify what's already working. If your funnel isn't converting at 10 enquiries a month, it won't convert at 100 enquiries a month.

Fix the foundation first. Then scale.

Have a drink (or a Martini 🍸) from Martiene and the team.Merry Christmas to all the studio owners out there doing the ha...
24/12/2025

Have a drink (or a Martini 🍸) from Martiene and the team.

Merry Christmas to all the studio owners out there doing the hard work, showing up, and building something that matters.

Here's to you. Here's to taking a breath. Here's to finishing this year strong and starting the next one even stronger.

Enjoy the break. You've earned it.

💙 Martiene + the On Brand team

Here's the truth bomb:Agencies need you more than you need them.If they're giving you cookie-cutter templates, recycled ...
24/12/2025

Here's the truth bomb:

Agencies need you more than you need them.

If they're giving you cookie-cutter templates, recycled strategies, and content that could be for any studio... they're not doing their job.

You deserve marketing that sounds like you. Feels like you. Connects like you do.

Stop settling.

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