On Brand Marketing

On Brand Marketing Real results. Human-first always. Does your brand tell the right story? We’ve all seen digital marketing shake up what is required of businesses to thrive.

🎯 Helping service-based & trade businesses attract, convert, and grow with clarity + heart.
💡 Meta Ads | Funnels | CRM | Brand Strategy
🌏 Led by Digital CEO Martiene van Steyn
✨ Bold brands. Your brand is not a fluffy logo or how many followers you have on Instagram, your brand is what people are saying about you and you make them feel. Never one to fit the box, I’ve been called a Fitness guru, Bu

siness coach, Marketing Mastermind, and Storyteller. I’m the founder and architect of Branding in a Box, leading my small marketing agency of multi-disciplinary right + left-brain thinkers, from epic global locations and combining creativity and smart strategy to tell incredible brand stories. I jumped into the fitness industry in 2004 with a small Personal Training Studio and outdoor Bootcamp business in beautiful Port Douglas and evolved to manage big box gyms for Fitness First in Australia. In 2017, I was recruited to lead the project development, operations and strategy of the very new integrated yoga/fitness movement that launched in Australia in 2017 called TotalFusion. Together we created a new style of fitness studio which triggered my love for sharing content and marketing that disrupts the health and fitness industry. With a passion for authentic connection, and a desire to shine a light on people doing meaningful work, I founded my small agency of passionate and creative storytellers. Together we work with organisations and brands in creating marketing that makes a difference so that our clients are seen in authentic and powerful ways. Sometimes it may even seem like marketing is more important than the company mission, but let me ask you, has it changed what the customer wants? Digital Marketing might have changed the game, but the consumers still want the same thing they always did - connection. They want you.

10/10/2025

Everyone’s talking brand, but they’re missing the point.

Your logo? Not your brand.
Your color palette? Not your brand.
Your people? That’s your brand.

Big brand energy isn’t just visuals.

It’s the way you make people feel. It’s the culture you create. It’s the experience they walk away with.

That’s why brands like Barry’s win, because they lead with humans.

They don’t just sell workouts. They build teams, stories, connection.

So if you're building a brand, start with the experience, not the look.

10/10/2025

August was looking rough.
Lowest month on record.
So we had the conversation.

“What can we do this week to close an extra $25k, just to hit six figures?”

And then... he went out and closed $175k in sales.

📈 Not because we panicked.
But because we planned, shifted fast, and backed it up with action.

Marketing isn’t just about leads.
It’s about knowing when to pivot, and having someone in your corner who can help you move.

This is what it looks like when the work works.

🚨 FREE DOWNLOAD 🚨How much should you really be spending on ads?(Clue: it’s probably more than $20/day.)We’ve built a plu...
09/10/2025

🚨 FREE DOWNLOAD 🚨

How much should you really be spending on ads?
(Clue: it’s probably more than $20/day.)

We’ve built a plug-and-play Ad Spend Calculator to help local businesses; gyms, studios, tradies, figure out exactly what it takes to hit their sales and revenue goals.

📈 No guesswork.
📊 No fluff.

Just clarity on what you need to budget to grow.

Hit the link in our bio to grab it now... it’s free for 7 days only.

Don’t sit on this.

Real clients. Real results. September? She delivered.From $313K months to 101:1 ROAS, lead surges and email campaigns ac...
08/10/2025

Real clients. Real results. September? She delivered.

From $313K months to 101:1 ROAS, lead surges and email campaigns actually getting read, we’re seeing serious results for our clients.

⚡ 83 leads → 6 high-value sales
⚡ 113 new leads via chat + forms
⚡ 46% open rates | 30% CTR on newsletter
⚡ 874 Google conversions (169% increase!)
⚡ CPA down, revenue up, momentum building

Some clients hit records.
Others made smart pivots.
All of them? Moving forward.

Ready to see these results in next month’s wrap?

📩 DM us SEPTEMBER and let’s talk.

07/10/2025

A little behind-the-scenes look at how we’re building social strategy for an inclusive startup doing things differently 💥

This is where strategy meets storytelling, content that reflects who they are, not just what they sell.

Every post is designed to build connection, drive community, and support their bigger mission.

We don’t guess. We build with purpose.

06/10/2025

I really believe business has seasons, just like nature.

And yet, in the wellness space, we forget this.
We hit spring and think: time for another six-week challenge.
But so does everyone else.

Here’s the thing:
In a competitive market, if you do what everyone else is doing — you disappear.

Your business has its own rhythm.
Its own season.
And when you understand where you are — building, connecting, scaling, grounding — you can align your strategy with intention.

Not hustle.
Alignment.

🌱 So… what season are you in?

We’re not here to chase trends.We’re here to build with intention.Because content should do more than look busy.It shoul...
05/10/2025

We’re not here to chase trends.
We’re here to build with intention.

Because content should do more than look busy.
It should drive action.

🧠 Strategy-led blogs.
💻 Websites that convert.
📩 Campaigns with actual direction.

It’s not about keeping up — it’s about standing out.

If you're ready to create content that actually moves your business, not just your feed — we’re here for it.

04/10/2025

TotalFusion will always be special to me, because I was there at the very beginning. 🤍

I was the first hire for TotalFusion.

I flew to the U.S. to see what was happening in the industry… and brought that inspiration back to help shape something completely new in Australia.

Back then, there was nothing like it.

We didn’t build it around classes.
We built it around culture.
Around energy.
Around how we wanted people to feel when they walked in — and especially when they left.

While I haven’t been involved in TotalFusion for years now, starting that business is something I’ll always be proud of.

It taught me that when you build with people in mind, the rest follows.

We say we need better marketing.But sometimes? We just need better service.The brands that are winning right now aren’t ...
03/10/2025

We say we need better marketing.
But sometimes? We just need better service.

The brands that are winning right now aren’t the loudest.
They’re the ones creating experiences worth sharing.

This carousel is a reminder: your best marketing channel is already inside your business.

✨ The way you show up.
✨ The way your clients feel.
✨ The stories they leave with.

Scroll through for 3 practical ways to turn your client experience into real growth — and watch what happens.

Then tell me — what’s one small moment you can elevate for your clients this week?

02/10/2025

One size never fits all, especially in a high-performing team.

That’s why we integrate personality types into how we plan, work, and get s**t done.
From creatives to executors, deep thinkers to fast movers, we build our six-week strategy around how our people actually operate.

Because productivity isn’t just about doing more.
It’s about working smarter, with alignment, clarity, and energy that actually lasts.

This is what intentional culture looks like 💥

AI can’t fix a sh*t strategy. 🤖✨There. We said it.We’re seeing too many brands automate their way into obscurity.⚠️ Repl...
01/10/2025

AI can’t fix a sh*t strategy. 🤖✨
There. We said it.

We’re seeing too many brands automate their way into obscurity.
⚠️ Replacing strategy with shortcuts.
⚠️ Prioritising volume over vision.
⚠️ Letting AI write… but with nothing worth saying.

Here’s the truth:
AI won’t save boring.
It can only amplify what’s already there.

The brands winning right now?
They’ve stopped chasing daily posts and started marketing with intent.
They’ve gone back to:
✅ Strong messaging
✅ Clear positioning
✅ Value-first content (yes, even email!)

Real talk → when we slowed down reactive content and focused on campaigns with purpose… our leads went up.

💭 Don’t trade visibility for vision.
The algorithm doesn’t care. But your audience does.

30/09/2025

Client Win 🚨 204 leads in one week.

No gimmicks. No fluff. Just a strategy that actually works.

This is what happens when creative, targeting, and timing align, and you speak to the right people with the right message.

📈 More leads.
📞 More calls.
🔥 More opportunities.

And the best part? This is just the beginning.

If you’re ready to turn attention into action, you know where to find us.

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Tugun, QLD
4223

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