On Brand Marketing

On Brand Marketing Real results. Human-first always. Does your brand tell the right story? We’ve all seen digital marketing shake up what is required of businesses to thrive.

🎯 Helping service-based & trade businesses attract, convert, and grow with clarity + heart.
💡 Meta Ads | Funnels | CRM | Brand Strategy
🌏 Led by Digital CEO Martiene van Steyn
✨ Bold brands. Your brand is not a fluffy logo or how many followers you have on Instagram, your brand is what people are saying about you and you make them feel. Never one to fit the box, I’ve been called a Fitness guru, Bu

siness coach, Marketing Mastermind, and Storyteller. I’m the founder and architect of Branding in a Box, leading my small marketing agency of multi-disciplinary right + left-brain thinkers, from epic global locations and combining creativity and smart strategy to tell incredible brand stories. I jumped into the fitness industry in 2004 with a small Personal Training Studio and outdoor Bootcamp business in beautiful Port Douglas and evolved to manage big box gyms for Fitness First in Australia. In 2017, I was recruited to lead the project development, operations and strategy of the very new integrated yoga/fitness movement that launched in Australia in 2017 called TotalFusion. Together we created a new style of fitness studio which triggered my love for sharing content and marketing that disrupts the health and fitness industry. With a passion for authentic connection, and a desire to shine a light on people doing meaningful work, I founded my small agency of passionate and creative storytellers. Together we work with organisations and brands in creating marketing that makes a difference so that our clients are seen in authentic and powerful ways. Sometimes it may even seem like marketing is more important than the company mission, but let me ask you, has it changed what the customer wants? Digital Marketing might have changed the game, but the consumers still want the same thing they always did - connection. They want you.

23/11/2025

You don’t need more leads.
You need a sales process that actually works.
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Fix that and you’ll close more than ever, without spending another dollar.
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How good is that?

December doesn’t have to be quiet.It can be your power month. 💪🏽⠀⠀⠀⠀⠀⠀⠀⠀⠀While most fitness businesses slow down,The sma...
21/11/2025

December doesn’t have to be quiet.
It can be your power month. 💪🏽
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While most fitness businesses slow down,
The smart ones lean in with offers that meet people right where they are.
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New members. Re-engaged clients.
Revenue that rolls straight into January.
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The studios winning in December aren’t waiting on New Year’s resolutions.

They’re creating momentum now.
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You can finish strong or coast through and hope.
It’s your move.
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Ready to make December count? 🎄 Let’s chat.

20/11/2025

Almost every studio owner I’ve spoken to has already hired an agency.

They ran some ads. Spent a bunch of money.

And walked away wondering what they actually got for it all.
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Here’s the problem: Most agencies treat every business the same.
Copy. Paste. Launch. Repeat.
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But studios aren’t one-size-fits-all.
They’re personal. Experiential. Built on people, energy, and connection.
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That’s why we don’t just run ads.

We build brands that resonate.

We design experiences that convert.

And we craft strategies around who you are not just what you sell.
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If you’ve been burned by cookie-cutter marketing, You haven’t worked with the right partner yet.

I feel like everyone's looking for the magic secret to growing their gym or studio but here's the thing: it's not actual...
19/11/2025

I feel like everyone's looking for the magic secret to growing their gym or studio but here's the thing: it's not actually a secret. 🏋️‍♀️

After 20 years in this industry, I've seen what separates the studios that scale from the ones that stay stuck.

You can't build a sustainable business on hustle alone. You need the strategy and the substance working together. People do business with people who show up with both confidence and authenticity.

If you're ready to stop guessing and start building with intention, this is where it begins.

19/11/2025

You don’t need more leads.
You need a better sales process.
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Studio owners say it all the time:
“My ads aren’t working - I need more leads.”
But when we look closer, they’re getting 200+ leads a month… and barely converting any.
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That’s not a traffic issue.
That’s a conversion issue.
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If you're offering free trials or running lead-gen campaigns, your conversion rate should be 40%+.
That means 4 out of 10 should be saying yes.
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And if you’re converting everyone?
Chances are, you’re only attracting warm referrals, not new, cold traffic.
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Trust is the entry point.
But without a clear, confident sales process, trust doesn’t turn into action.
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Before you throw more money at ads...
Fix the system that turns leads into members.
More leads won’t fix what’s broken.

17/11/2025

Some builds are made of bricks.

Others, of brand, clarity, and trust.
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ONQ Building Group came to us needing a website that matched the standard of their work: high-quality, professional, built to perform.
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We delivered a clean, conversion-driven site that does exactly that showcases their expertise, simplifies the decision-making process, and leads with trust.
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Because great websites aren’t about bells and whistles.

They’re about building confidence.
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ONQ now has a digital presence that’s as solid as the projects they deliver.

Take a look → onqbuildinggroup.com.au

17/11/2025

“I need to think about it” isn’t an objection.
It’s a signal. A gap. A moment you missed.
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Because when someone truly sees you as the path to what they want—there’s nothing left to think about.
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So don’t push harder.
Get better at connecting the dots between their desire and your solution.
That’s where conversion lives.

October, you did good.⠀⠀⠀⠀⠀⠀⠀⠀⠀1,902 site visits for APT at just $0.47 per click.Efficient. Intentional. Exactly the kin...
16/11/2025

October, you did good.
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1,902 site visits for APT at just $0.47 per click.
Efficient. Intentional. Exactly the kind of traffic we want.
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No fluff, just strategy doing what it’s meant to do: drive real people to a site built to convert.
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If your traffic’s costing more and doing less, it might be time to take a closer look at the funnel.

15/11/2025

There's a difference between sharing your story and weaponizing emotion to manipulate someone into buying.

This may be an unpopular opinion but I have to say it - be real, be human, and let your value do the connecting not your tears.

Most people don't realize that these days the algorithm is doing the heavy lifting on targeting. But that doesn't mean y...
13/11/2025

Most people don't realize that these days the algorithm is doing the heavy lifting on targeting. But that doesn't mean you can relax; your creative, your images, your copy, and your hooks becomes the deciding factor in ad performance.

So what does that mean for you

Clear messaging that addresses a specific pain point.
Visuals that show real people and real results.
A strong call-to-action that tells them exactly what to do next.

If your ads have plateaued, don't blame the system. Your creative is the variable you need to optimise.

10/11/2025

If your business stops the moment you step away, that's not a business, that's burnout with branding.

Here's the thing: being indispensable isn't the goal. Creating something that runs without you having to white-knuckle every detail, that's the goal.

If you can't step away without everything falling apart, it's time to revisit how you're actually building this.

Launching a Studio? Here Are 3 Ways to Get Members Fast, Before You Even Open1. Build a Founding Offer That Feels Like a...
10/11/2025

Launching a Studio? Here Are 3 Ways to Get Members Fast, Before You Even Open

1. Build a Founding Offer That Feels Like a No-Brainer
Make it time-limited. Add real value. Speak directly to people already investing in their wellness. When it feels too good to miss, they act fast.

2. Match the Message to the Modality
No generic ads. Yoga lovers want to hear about your yoga. Same for pilates, strength, and recovery. Speak their language, that’s how you stand out.

3. Create a Simple, Clear Path to Join
Keep the journey smooth: ad → landing page → chat → sign-up. Make it feel personal, not pushy.

You don’t need a big budget, just a smart strategy and clear brand voice.

That’s what we help you build at On Brand Marketing. 💛

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