18/01/2025
2025 needed a fresh start, a clean slate and a more flexible approach to my own social media use.
So, let's start with the question I get asked the most -
What is it exactly that you do?
An understandable question.... with a complicated answer.
Actually, two answers, the short one...I'm a small business sidekick; I do good stuff for nice people....and the much longer and more complicated one.
So, get settled in, cos here's the long answer.
I have a diverse and varied set of skills, and I apply those skills to everything I do in my business, from social media management & consultancy to document design, website maintenance, writing, graphic design, email marketing etc etc...as you can see, I don't do "niche"
And how did I get here? Well, that's the complicated part... as I said I have diverse and varied skills (which is just a polite way of saying I never liked doing just one thing and have had multiple business lives over the years)
I started work in retail, sales and management both in stores and head office's, with a u-turn into visual merchandising and styling.
I studied, graduated and then worked as a freelance stylist, specialising in Christmas styling and also with a major department store.
I also began working with my family's business as an office and administration manager at the same time, keeping one foot in the design world and one foot in office life.
If that wasn't all enough, I decided to start my own small side hustle selling the art and homewares I was creating on Etsy and through Instagram (waaaaay back in the day before business accounts even existed )
Then came kids and priorities changed. I thought "what can I do with all these random but useful skills to generate some income that also allows me the flexibility to be a parent to young children?!"....and my small business was born..... and even though that was a long answer, it's not even half the story.
