In The Media PR

18/08/2025

Thinking about using for your press releases? 🤖📲

Oryana Angel shares her thoughts on why it's not such a great idea...

➡️Journalists can spot AI-written content, and they'll question the integrity next time you send a pitch.

➡️Photo editors won’t touch AI-generated images. They need authenticity, not AI created art.

➡️Accuracy matters but with ChatGPT blending data and numbers, 'almost right' is the same as wrong.

➡️Your reputation is built on trust and if you’re outsourcing your voice to a bot, credibility slips fast.

AI can still play a role in comms but the strategy and news hook still has to come from people who know the brand, the audience, and the broader news cycle.

What's your take on leveraging in comms?

07/08/2025

Feeling those pre-interview jitters? 😅✨ Fear not! Our Campaign Director Laura -and former 9 News reporter 🎥 - shares her top tips for nailing it on air.

06/08/2025

📲 In the media without a big announcement? Karl Stefanovic looks surprised too!

💡You don’t always need a product launch or major announcement to earn top tier coverage - smart media strategy taps into what’s already happening in your community and sometimes, your are the story.

Our client Airtasker recently earned national coverage across TODAY, Yahoo Finance, Domain and 7NEWS Australia by sharing a unique and relevant, customer-led story.

Read it here 👀 https://bit.ly/45Di376

What's a clever customer story you've told? We'd love to hear👇🏽

03/08/2025

✈ Awesome to see our client, Paul Bennet Airshows, featured in the Daily Telegraph's Sydney Weekend liftout - and with good reason!

Paul has just become the first Australian pilot ever invited to perform at Oshkosh, the world's biggest airshow, a milestone that cements his place among the global elite in aerobatics.

His journey is a powerful reminder of what can happen when you follow your passion relentlessly. Congratulations, Paul! 🛩️👏🏻

01/08/2025

🕷️🕸️We’re spinning with excitement today on National Spider-Man Day, following the announcement of a superhero sized partnership!

The Fair Fight Foundation has teamed up with Disney to launch a brand new Supertee: Marvel with ‘Spider-Man’ design.

Inspired by your friendly neighbourhood web-slinger, this latest design was created to help sick children find strength through their own imagination.

👀👇Supertee founder, Jason Sotiris, caught up with Sunrise this morning.

24/07/2025

When it comes to pitching, strong visuals can make or break your story. It's important to think beyond the email - where will your story live?

Think platform-first:

📰 Print - high res images that capture your core message
📺 TV - engaging vision that tells a story [with or without sound]
💻 Online - bold visuals that cut through clutter

Crafting the right content for the right platform is the most effective way land coverage that sticks.

🎤 Our Campaign Manager Amna, shares her tips.

23/07/2025

We're thrilled to see SWELL Sculpture Festival is making waves in the media once again 🌊

Coming in September, this year's festival has attracted 230 artists from around the country contributing to 80 artworks, with the team well into preparation for this year's exciting event!

Stay tuned for more announcements in the coming weeks 👀

22/07/2025

Good luck to all the nominees at this week's Mumbrella Awards! 🎉

We especially loved what the team at Botanic Gardens of Sydney did with - a clever and creative idea that turned a single, smelly plant into a cultural icon.

Proof that a simple concept, told well, can make a big impact 🌱👏

17/07/2025

🎉 Say hello to the newest member of our team - Andrew Arthur!

Andrew brings 20+ years of experience from some of the world’s biggest newsrooms including ABC News, BBC News in London and 7NEWS Australia, building a rich background as both a journalist and producer.

Andrew knows how to find the story - and make it matter - and now, he’s bringing that experience into the PR world to help our clients craft campaigns that are bold, strategic and built to make an impact.

We're so excited to have him on board. Welcome, Andrew! 👏

16/07/2025

Meet the community heroes turning the tide on vandalism in Sydney's northern suburbs...with a splash of help from our client, 🎨

The passionate graffiti squad, an army of determined retirees armed with paint cans and brushes, is quietly marching Sydney’s northern suburbs, waging war on...

13/07/2025

What happens when a flagship TV show ends but its audience is still listening? 📺

In the wake of its broadcast cancellation, The Project has gone "rogue" on and and its 1.2M followers are here for it. Rather than going dark, the show has embraced a digital-first strategy that's clearly hitting the mark.

Where do you get your news from? Drop your go-to source in the comments 👇🏽

10/07/2025

📣 A big welcome to our newest client Randstad Australia!

We're all about finding purpose and passion in your work, so we're thrilled to be teaming up with Randstad, an organisation creating meaningful opportunities for people from all different backgrounds, and building more inclusive teams.

Stay tuned...exciting things ahead 👀