Online Path

Online Path Online Path is a leading Adelaide-based digital marketing and advertising agency that’s driven by conversions, not just clicks.

We drop the jargon and get to know your business from the inside out. We’ll turn your goals into a strategy that works. At Online Path, we live, work, and grab our coffee right here in Adelaide – and we love helping local businesses grow online. Our digital marketing services include SEO, Google Ads, PPC, social media marketing, and strategy designed specifically for Adelaide’s market. Communicati

on, partnership, and results are at the heart of what we do: we work closely with you, understand your customers and community, and turn clicks into real growth. No jargon, no empty promises – just a local team dedicated to boosting your online presence and helping your business succeed.

This year’s Christmas do took us to the Adelaide Zoo, starting with drinks by the giraffes before heading to a gazebo fo...
10/12/2025

This year’s Christmas do took us to the Adelaide Zoo, starting with drinks by the giraffes before heading to a gazebo for dinner.

Once the DJ kicked off, the night shifted gears — great music, plenty of dancing, and a team that definitely knows how to celebrate. A memorable way to wrap up 2025 together.

We did it again 💥Online Path has been named finalists in the 2026 APAC Search Awards, recognised for the work we deliver...
08/12/2025

We did it again 💥
Online Path has been named finalists in the 2026 APAC Search Awards, recognised for the work we deliver every day.

We are proud to have been shortlisted in 5 categories:
APAC FINALIST: Best Small PPC Agency (25 and under employees)
APAC FINALIST: Best Use of Search – Health
APAC FINALIST: Best Local Campaign (SEO)
APAC FINALIST: Best Local Campaign (PPC)
APAC FINALIST: Best Low Budget Campaign (PPC)

Good work speaks for itself — and once again, it has.

Black Friday is done… but your marketing shouldn’t be.The smartest brands use this window after the sale to set themselv...
01/12/2025

Black Friday is done… but your marketing shouldn’t be.
The smartest brands use this window after the sale to set themselves up for the next few months.

Here’s your post–Black Friday game plan:
✔ Analyse what worked (and what didn’t)
✔ Continue retargeting warm audiences
✔ Refresh ad creative to avoid fatigue
✔ Follow up with new leads
✔ Build campaigns for December–January demand

Now is the time to optimise, not switch off.

If you need help planning what comes next, we’re here.

Instagram has released “Competitive Insights” for Professional Accounts — letting you compare your profile with up to 10...
27/11/2025

Instagram has released “Competitive Insights” for Professional Accounts — letting you compare your profile with up to 10 others.
You’ll see follower growth and posting frequency across Reels, feed posts and ads.
Useful? Yes.
Game-changing? Not quite.

The tool doesn’t show deeper engagement signals like saves, shares or clicks — which matter more for real business outcomes.

For now, treat it as context, not strategy.

25/11/2025

The biggest misconception about digital marketing?
That it should deliver magic, instantly.

Everyone wants quick results. But the truth is, the wins that actually matter — consistent leads, stronger visibility, better ROI — come from strategy, testing, and doing the right things over time.

Digital marketing works. It just doesn’t work like a light switch.

If you’re chasing shortcuts, you’ll burn through budget.
If you’re committed to the process, that’s when things start to shift.

Lunch breaks done right 💙Catching up with the team (and enjoying way too many pastries) at our favourite local spot, Jen...
21/11/2025

Lunch breaks done right 💙
Catching up with the team (and enjoying way too many pastries) at our favourite local spot, Jenny’s Bakery 🥐☕

From start-up to stand-out 💪Building an online presence can feel overwhelming when you’re just starting out — we’re here...
19/11/2025

From start-up to stand-out 💪
Building an online presence can feel overwhelming when you’re just starting out — we’re here to make it easier.
Big thanks to the Shower Works team for letting us be part of your journey 💙

Ever wondered what’s really going on behind the scenes of your website? 🤔Our Free SEO Audit gives you a snapshot of your...
17/11/2025

Ever wondered what’s really going on behind the scenes of your website? 🤔

Our Free SEO Audit gives you a snapshot of your site’s health in under 30 seconds — highlighting what’s working well and what’s holding you back.

Here’s what you’ll get:
✅ SEO score benchmark
✅ Custom recommendations for your site
✅ Content quality check
✅ Keyword balance review
✅ Technical SEO & site speed insights
✅ Backlink breakdown
✅ Usability & security review

Think of it as a quick health check for your website — and the best part? It’s free.

🔍 Run your free audit now and get actionable tips to boost your rankings.

👉 Click the link below to start your audit today.
https://onlinepath.com.au/seo-audit/

A big thank you to Bianca from for dropping by with morning tea treats - and of course, their mascot Elliot 🐾💛You've de...
12/11/2025

A big thank you to Bianca from for dropping by with morning tea treats - and of course, their mascot Elliot 🐾💛
You've definitely brightened our day! We're proud to support the incredible work you do for families in South Australia.

10/11/2025

We love helping Adelaide businesses grow online with smart digital marketing - and nothing makes us prouder than hearing it straight from our clients! 🙌🏼

From boosting website traffic to turning clicks into real leads, our clients' success stories speak for themselves.

Want results like this for your business? Let's chat!

Think your healthcare ads are compliant?Think again.AHPRA’s rules catch more practitioners and marketers out than you’d ...
24/10/2025

Think your healthcare ads are compliant?
Think again.

AHPRA’s rules catch more practitioners and marketers out than you’d expect — and ignorance is not an excuse.

From banned testimonials to the language you can’t use, the risks are real — fines, investigations, and serious reputation damage.

Click the link below to read the full blog '7 rules you can’t afford to break'! 👇
https://onlinepath.com.au/blog/healthcare-marketing-and-ahpra-7-rules-you-cant-afford-to-break/

Address

Unit 6, Level 1/169 Unley Road
Unley, SA
5061

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61870801614

Website

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Online advertising, strategy and results made easy.

Online Path is a leading Adelaide-based digital marketing and advertising agency that’s driven by conversions, not just clicks. We drop the jargon and get to know your business from the inside out. We’ll turn your goals into a strategy that works—and get you tangible results no matter what your objectives are.

From SEO and digital marketing, to online and social media advertising, we’ll drive traffic to your website, make the phone ring, generate qualified leads and ultimately increase your sales. We even help not-for-profits build their brand and philanthropic appeal by leveraging the power of search advertising with a Google Ads Grant.

We’re a family owned agency accredited as a Google Partner, and we’re backed by a global team of digital specialists who are Google Ads and Analytics certified. With our knowledge, expertise and experience, you can be confident that your digital marketing and advertising will get you bang for your buck.

We love happy clients and our clients love our friendly, strategic and transparent approach. We’re here to build long-term relationships and care as much about your business as you do.