Online Path

Online Path Online Path is a leading Adelaide-based digital marketing and advertising agency that’s driven by conversions, not just clicks.

We drop the jargon and get to know your business from the inside out. We’ll turn your goals into a strategy that works. Online Path: Digital Marketing Agency is a leading digital marketing agency in Adelaide, South Australia. We offer a wide range of digital marketing services, including SEO, PPC, social media marketing, content marketing, email marketing, and website design and development. We ha

ve a team of experienced and qualified digital marketers who can help you achieve your business goals. We understand that every business is different, and we tailor our services to meet your specific needs. We use data-driven marketing solutions to help you track your results and measure your ROI. We are committed to providing you with the best possible digital marketing services. Contact us today to learn more about our services and how we can help you grow your business.

🌸 Celebrating the Strength and Spirit of Women 🌸Today, on International Women's Day, we honour the incredible diversity ...
08/03/2025

🌸 Celebrating the Strength and Spirit of Women 🌸

Today, on International Women's Day, we honour the incredible diversity and resilience of women everywhere. From the working mothers balancing careers with caring for loved ones, to the dedicated stay-at-home mums nurturing future generations. We celebrate the young women blazing trails in education, work, and exploration, shaping tomorrow's world with their dreams and determination. Let's also salute the trailblazing older women who've shattered stereotypes and paved the way for generations to come.

To all the remarkable women in our Online Path family—our team, clients, and network—thank you for inspiring us every day. Your contributions and achievements make our community stronger and more vibrant. Today, and every day, we celebrate you. 💪✨

Master the art of targeted advertising with our Step-by-Step Guide to Facebook Custom Audiences. Learn how to:✅ Build au...
18/02/2025

Master the art of targeted advertising with our Step-by-Step Guide to Facebook Custom Audiences.
Learn how to:
✅ Build audiences from website traffic, app activity, or customer lists
✅ Retarget with precision using engagement and offline data
✅ Maximise ROI with personalised campaigns

Get the full guide and start creating ads that convert today! 📈
https://zurl.co/LAckM

🌟 TikTok's "What's Next" Report: 10 Key Takeaways for Marketers in 2025 🌟TikTok's latest report reveals some essential i...
16/02/2025

🌟 TikTok's "What's Next" Report: 10 Key Takeaways for Marketers in 2025 🌟

TikTok's latest report reveals some essential insights into what’s shaping digital marketing in 2025. Here's what you need to know:

1️⃣ Evolving Consumer Interests: Expect niche trends to dominate as consumers seek hyper-personalised content.
2️⃣ Cultural Relevance is Key: Brands that tap into authentic cultural moments will drive stronger connections.
3️⃣ AI & Creator Synergy: The future is about blending creator-driven content with AI innovation to supercharge engagement.
4️⃣ Snackable Content FTW: Short-form, binge-worthy videos will continue to thrive—attention spans are shorter than ever!
5️⃣ Shopping Reimagined: TikTok’s "shoppertainment" trend shows that entertainment and seamless shopping experiences go hand-in-hand.
6️⃣ Community-Driven Trends: Join the conversation, don't just lead it! Consumers love brands that actively engage with communities.
7️⃣ Relatable Storytelling: Forget polished ads—raw, real, and relatable content wins the audience's trust.
8️⃣ Multi-Sensory Branding: Audio plays a huge role—TikTok's sound-first approach helps create memorable brand experiences.
9️⃣ Bold Brand Collaborations: Think outside the box! Unexpected brand partnerships resonate with TikTok’s adventurous audience.
🔟 Sustainability Sells: Conscious consumers are on the rise, and they expect brands to show their commitment to sustainability.

🎯 Ready to level up your TikTok strategy? Focus on being relatable, authentic, and aligned with what your audience cares about most!

This Valentine’s Day, we’re taking inspiration from our director, Michael:"I love that data never lies or leads you astr...
13/02/2025

This Valentine’s Day, we’re taking inspiration from our director, Michael:
"I love that data never lies or leads you astray."

Unlike your ex, data is reliable, honest, and always tells the truth. No mixed signals, no ghosting- just straight-up facts! 💡

So if you’re looking for real results (not false promises), let’s talk digital strategy. Because when it comes to marketing, data is the one true love that never lets you down. 💙

🔍 Google’s 8 Search Query Types – What You Need to Know!A recent investigation into Google’s ranking system revealed how...
13/02/2025

🔍 Google’s 8 Search Query Types – What You Need to Know!

A recent investigation into Google’s ranking system revealed how search queries are classified and influence rankings.

Google sorts nearly all searches into 8 refined semantic categories, helping determine the best content to display:

✅ Short Fact – Quick, concise answers.
✅ Bool – Yes/no questions.
✅ Other – Miscellaneous queries.
✅ Instruction – How-to guides and steps.
✅ Definition – Meaning of terms.
✅ Reason – "Why" questions.
✅ Comparison – Evaluating two or more things.
✅ Consequence – Cause-and-effect queries.

Understanding these categories can help tailor your content for better rankings! 🚀

🚨 Google Reviews Display Issue – What You Need to Know! 🚨If you’ve noticed missing reviews on your Google Business Profi...
11/02/2025

🚨 Google Reviews Display Issue – What You Need to Know! 🚨

If you’ve noticed missing reviews on your Google Business Profile, don’t panic! Google has confirmed a display issue that’s causing some profiles to show fewer reviews than they actually have.

✅ Reviews haven’t been deleted - it’s just a glitch.
🔄 Google is actively working on a fix.
📢 No action is needed from business owners - review counts will be restored soon.

If your profile is affected, stay patient and we’ll share more as it develops.

🚀 The Secret to Click-Worthy Headlines!Want your content to stand out? Here’s what works (based on data!):🔥 Number-Based...
10/02/2025

🚀 The Secret to Click-Worthy Headlines!

Want your content to stand out? Here’s what works (based on data!):
🔥 Number-Based headlines lead the pack at 45% success!
💡 Followed by Data-Driven (41%) and Curiosity-Evoking (38%) styles.
🎯 Call-to-Action and Urgency headlines also pack a punch.

The right headline can boost clicks and engagement—what’s your go-to style? Don't forget to save this post for later 📊

📢 Google Analytics Update: Tracking Just Got Smarter!Google Analytics 4 has introduced two new features to make event tr...
07/01/2025

📢 Google Analytics Update: Tracking Just Got Smarter!
Google Analytics 4 has introduced two new features to make event tracking easier and faster:

🎯 Mark as Key Event: Quickly identify existing events and mark them as key with just one click.
🚀 Create Key Event: Generate a new event from a page view and automatically mark it as key in one click!

This update is a game-changer for simplifying your analytics setup and ensuring you’re tracking what matters most. Ready to optimise your insights? Let’s dive in!

🎙️ Voice Search is Taking Over! Is Your Content Ready?In the U.S. 41% of adults use voice search daily.90% of people bel...
01/01/2025

🎙️ Voice Search is Taking Over! Is Your Content Ready?

In the U.S. 41% of adults use voice search daily.
90% of people believe voice search is faster and easier than traditional search.
With such strong adoption, voice search isn’t the future - it’s now! Is your SEO strategy ready to speak up?

Learn more about Voice Search and the impact on SEO here: https://zurl.co/RSEd

📍 Why Local SEO is a Game-Changer for BusinessesHere’s why investing in local SEO is a no-brainer:46% of all searches ha...
19/12/2024

📍 Why Local SEO is a Game-Changer for Businesses

Here’s why investing in local SEO is a no-brainer:
46% of all searches have a localised intent. Customers are actively looking for businesses near them.

28% of local intent searches convert into store visits or online purchases. 🚀
“Near Me” searches are up 130% year-over-year, and have grown by over 500% in the last five years. 🔥

As Google gets smarter, local search becomes even more important. Ready to boost your local presence and grab those conversions?

We've learned more about Bluesky and why it is shaking up the social media game and showing 3-4x higher engagement and c...
15/12/2024

We've learned more about Bluesky and why it is shaking up the social media game and showing 3-4x higher engagement and conversions compared to other platforms!

💡 What makes it stand out?

High engagement: Open-source developers report strong interactions, even with smaller follower counts.

No penalties for link sharing: A dream for publishers and SEO pros looking to drive traffic without restrictions.

As Bluesky grows, it’s proving to be a goldmine for creators, brands, and developers alike. Are you ready to explore its potential? 🌟

💡 What is a Key Event in Google Analytics?Key Events are the actions you really want to track - like form submissions, p...
08/12/2024

💡 What is a Key Event in Google Analytics?
Key Events are the actions you really want to track - like form submissions, purchases or downloads. These events give you powerful insights into how users engage with your site and whether they’re completing the actions that matter most to your business. 📊✨

By setting up Key Events, you can optimise your marketing and boost ad conversions 🚀
Are you tracking the right Key Events for your business? Let’s talk!

Emily's Top Tip: Take Control of Your Ad Copy.Did you know that Google AI can create and publish headlines and descripti...
04/12/2024

Emily's Top Tip: Take Control of Your Ad Copy.
Did you know that Google AI can create and publish headlines and descriptions for your ads? It’s all thanks to the ‘Automatically Created Assets’ setting. While it can save time, it might not always align with your brand’s voice.

Want full control over your ad copy? ✍️ Turn this setting off and ensure every headline and description reflects your brand perfectly. Your audience deserves the best version of your message! 💡

🚨 What is Bluesky and why is everyone talking about it?With a decentralised approach and a focus on user control, Bluesk...
02/12/2024

🚨 What is Bluesky and why is everyone talking about it?
With a decentralised approach and a focus on user control, Bluesky is becoming the go-to platform for those looking for an alternative to X (formerly Twitter) with over 700,000 new accounts created since the US election. The buzz is growing, with more people flocking to this new space for fresh conversations and less drama.

Is it the future of social media?

🎥✨ TikTok’s Latest Game-Changer for Creators!TikTok is testing a new feature that lets creators directly link items feat...
01/12/2024

🎥✨ TikTok’s Latest Game-Changer for Creators!
TikTok is testing a new feature that lets creators directly link items featured in their videos with a dedicated label.

This could revolutionise how creators and brands connect with audiences on the platform, and provides a huge new potential revenue stream for the platform's creators and brands alike.

💰 Black Friday Weekend is set to be HUGE in Australia this year!According to the Australian Retailers Association, in 20...
28/11/2024

💰 Black Friday Weekend is set to be HUGE in Australia this year!

According to the Australian Retailers Association, in 2025 Aussies are expected to spend a whopping $6.36 billion over Black Friday weekend, making up more than a quarter of all holiday purchases. 🛍️✨

It’s not just a sale; it’s a massive retail moment for brands and shoppers alike.

✨ Jacqui’s Top Tip for Better Meta Ads! ✨Forget traditional A/B testing—try the 3:3:2 principle instead!Here’s how:🔹 Use...
24/11/2024

✨ Jacqui’s Top Tip for Better Meta Ads! ✨
Forget traditional A/B testing—try the 3:3:2 principle instead!

Here’s how:
🔹 Use 3 creatives
🔹 Pair them with 3 primary texts
🔹 Add 2 headlines

Then let Meta’s algorithms do its thing, optimising for the best results. It’s a smarter, faster way to test and scale your campaigns. 🚀

Have you tried this yet? Let us know how it works for you!

Address

Unit 6, Level 1/169 Unley Road
Unley, SA
5061

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61870801614

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Online advertising, strategy and results made easy.

Online Path is a leading Adelaide-based digital marketing and advertising agency that’s driven by conversions, not just clicks. We drop the jargon and get to know your business from the inside out. We’ll turn your goals into a strategy that works—and get you tangible results no matter what your objectives are.

From SEO and digital marketing, to online and social media advertising, we’ll drive traffic to your website, make the phone ring, generate qualified leads and ultimately increase your sales. We even help not-for-profits build their brand and philanthropic appeal by leveraging the power of search advertising with a Google Ads Grant.

We’re a family owned agency accredited as a Google Partner, and we’re backed by a global team of digital specialists who are Google Ads and Analytics certified. With our knowledge, expertise and experience, you can be confident that your digital marketing and advertising will get you bang for your buck.

We love happy clients and our clients love our friendly, strategic and transparent approach. We’re here to build long-term relationships and care as much about your business as you do.