12/02/2025
Day 2 of Producing the Live Stream event for LYD 25.
Chris is a seasoned veteran in the video-to-web space, having spent 25 years shaping the industry.
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Back in 2000 while working as a freelance editor for Fox Sports, Chris decided to jump into producing short form web video for the Finance Industry. Blending 10+ years of Broadcast and TV production experience with his outstanding online digital skills Chris went about creating educational and marketing based videos for a well known Financial Services Company in Sydney Australia.
Being an early adopter with online video content marketing an opportunity arose to create a destination video content strategy for an International Snow Resort in Niseko Japan. Chris went about disrupting the snow resort industry between 2005 - 2010 with a very successful Destination Video Marketing Strategy. He produced, filmed and edited over 500+ branded video content segments in (English, Japanese, Mandarin & Korean) for Asahi, Kirin, K2, Quiksilver and Milo for Hanazono Powder TV.
The content strategy created implemented Analytics, Cross Screen content, Global Video distribution channels, International blogs, Video PR releases, Social Networks, Mobile channels, Cable (USA) and Digital Signage (Japan). The effectiveness on market pe*******on was outstanding with the Niseko brand becoming the largest of any resort globally during that period.
In the last 18 years Chris has been at the forefront with online video and has produced over 1300 segments and has traveled the Globe creating successful branded content for Travel, Property, Wellness and Action Sports industries in Japan, Australia, Bali, Vanuatu, Jamaica and Thailand.
