Mac&Ernie Marketing Strategy & Training

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Warragul, VIC
Mac&Ernie Marketing Strategy & Training

Marketing, social media & customer experience training & strategy for SMEs & community leaders.
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🌱The gap between the promises you make in your marketing and the reality of your customers’ experience is where disappointment is most likely to occur🌱

I founded Mac&Ernie to provide social media training, strategic marketing and an understanding of why customer experience matters - to small businesses and community organisations throughout Gippsland and regional areas of Australia. There is noth

ing I love more than providing my clients with ‘oh wow!’ moments; those times when you learn something new, and immediately wonder how your business ever lived without it. That happens a lot because even though social media and digital marketing has been around for a long time it's still very new to many business owners - especially because it changes so often! With over 25 years of marketing and advertising experience, a stack of qualifications and a proven track record of putting social media and marketing to work for business, I am well placed to help you navigate the sometimes-confusing world of digital and social marketing. My workshops, one on one sessions and strategic marketing advice provide practical, accessible and customised advice that you can act on immediately. I also create custom workshops for larger businesses wanting to upskill staff or start a social media or marketing strategy from scratch. At the moment, Mac&Ernie only operates 'physically' in Gippsland and the eastern suburbs of Melbourne but, thanks to the magic of technology I can be anywhere. If you follow me on social media, you'll know I'm a chronic oversharer of chunky actionable tips and you can find them on my Instagram and Facebook profiles or by listening to my podcast - Small Town Business - via your favourite app or at www.smalltownbusinesspodcast.au

✌️ Erika

11/07/2025

Oooh Denmark taking a very interesting stance against AI. I like it! 👇

“The Danish government is to clamp down on the creation and dissemination of AI-generated deepfakes by changing copyright law to ensure that everybody has the right to their own body, facial features and voice.” The Guardian

Amendment to law will strengthen protection against digital imitations of people’s identities, government says

03/07/2025

It's a pinch zoom on this one, as I'm giving something new a go.

Instagram's new integration with Google means you need to be extra super focused on keywords though, you probably should already be doing this because I’ve been banging on about it for years now 🤪 But the stakes are about to get higher - think about all that great content you’re creating showing up in Google! Yes please 👌

This is one Instagram update that is going to change the odds of you being found by people searching for what you make, do or sell.

I’ll be extra sure to add what I offer as a marketing strategist and social media trainer into my captions, and if I can’t, I’ll just pop in a few hashtags like a lil security blanket.

Are you as excited for this as I am?

🫶Erika

Ps. Also just checking how this panoramic image goes here, let me know if it works for you.

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18/06/2025

Finally an Instagram update that has me excited!!

Stay tuned for an update that gives you new ways to organise your profile through its grid reorganisation tool.

You can soon highlight more than just pinned posts 💃

You will be able to curate your content and organise your profile based on what you want your followers and new visitors to see first.

Seriously cool stuff! I can’t wait to get this and have a play, you??

11/06/2025

I took a very long break from the podcast and, I won’t lie, it’s a scramble between work commitments, but I love it so I’m super proud to make this list of seriously good Aussie podcasts.

Thanks podcast.support.services for getting me up and running again ✌️

Everyone else, go support Aussie podcasters, here’s the list https://podcast.feedspot.com/australian_small_business_podcasts/

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22/05/2025

I’m going to be candid about something important I’ve noticed more and more over the past couple of years.

Vulnerable and stressed business owners are faffing about with free tips, free webinars and social media challenges and then wondering why they don’t have time for the real work. The work that moves the needle towards their business goals.

While they are obsessing over bio text, emoji use and highlight covers, or wasting time on a content challenge, their competitors are getting the jump.

If your competitors are ahead of you and you’re wondering why, it’s because they have a strategy and they are working towards a plan. They have their systems in place and they are putting their energy into growing, not following.

All that scrolling, saving, remixing trending videos, hashtag research, bio updates…

It’s just busywork.

How many hours have you wasted on busywork instead of putting that time into developing a strategy designed to move you towards your business goals?

AI prompts, Canva templates, highlight covers…none of it has impact if you haven’t done the real work, the harder work.

That busywork is generating sales and leads for someone else–you’re sliding down someone else’s funnel.

I’ll teach you how to build strategy, plan your activities AND I’ll show you some small actions that contribute in a huge way.

I can teach you how to spend less time for better results.

The catch is…it’s not free. You’ll be getting high value advice that will last you a lifetime and make a genuine difference to your business or organisation.

The Digital Marketing Strategy Sprint
starts June.

$1,250+gst for:

4x live online teaching sessions
2x one-on-one custom catch ups
Generous support and oversight

8 hours with me plus one digital marketing strategy and plan that you made, so you know exactly what to do, how to do it and why you’re doing it.

So let’s do it.

Reach out in a message or [email protected] if you have any questions or would like to explore other options.

21/05/2025

I'm presenting an Instagram workshop In Warragul on behalf of West Gippsland Women, a wonderful new community for female founders in this region.

The workshop is a 'lunch & learn' on Instagram Success and I'm going to pack it full of insights and tips and have a very real discussion on how to use Instagram for your business.

It's on the 25th July from 11.30am-2pm and I've heard it's already 50% sold so jump on if you can

West Gippsland Women Lunch & Learn - Instagram Success

14/05/2025

I’m speaking at the Six Figure Sleepover this October and it’s going to be stacks of fun and learning. I’m pretty sure there are a couple of spots left, you in? Details below 👏

This year, I’ve assembled some phenomenal speakers to inspire you at the Six Figure Sleepover 2025 for our Mastermind day.

Here’s what we have lined up:
🏖️Kate Toon (me), Stay Tooned - Hacks Schmacks: Why Productivity Tricks Flop and What Really Works
🏖️Katie Feder, Psychotherapist - Reclaiming Joy: Learn Valuable Techniques to Better Support Yourself Emotionally in Business and in Life
🏖️Erika McInerney, Mac&Ernie - From Contact to Connection: Mastering the Art of Customer Delight
🏖️Shan Morrison, Zag With Shan - The Science of Engagement: Blending Data, Creativity, and Storytelling for Digital Marketing Success
🏖️Kate Merryweather, LinkedIn Coach - Business Rules for the Win: the Whiteboard in the Shower Method

Unlike a big, overwhelming conference, you’ll have the chance to chat with the speakers, ask questions and get valuable advice.
Join us in sunny Ettalong from Thursday 16th - Saturday 18th October 2025.

😎Grab your spot today (only 4 left): https://www.katetoon.com/six-figure-sleepover-event-page/
Psst - DMC members get a 20% discount, and we also have a ‘pay as you go’ option.

07/05/2025

Helping people navigate this stuff is my happy place. If you’re looking for some marketing and social media coaching and strategy, I’m your gal 💪

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25/02/2025

It’s easy to cheer for someone else’s wins—sharing their excitement, hyping them up, and making sure they know how amazing they are. But when it comes to our own achievements? That can feel…awkward.

Why is it so hard to celebrate ourselves? Maybe it feels like bragging, or we downplay what we’ve done because it “wasn’t that big a deal.”

But here’s the thing: if you’d celebrate a friend for it, why not give yourself the same kindness?

Here’s the other thing: algorithms looove it when you are celebrating and attracting positive comments.

So you should do it more! Here’s some thought-starters:
 1️⃣ Reframe it: Think of it as sharing, not bragging. “I’m proud of this and wanted to put it out there!” feels different from “Look how great I am.”
 2️⃣ Add gratitude: Acknowledging the journey makes it feel more grounded. “I’m so grateful for the hard work or the people that got me here.”
 3️⃣ Keep it simple: You don’t need a speech. “This happened, and I’m really proud” is enough.

Remember, celebrating your own win doesn’t take away from someone else’s. There’s enough light for everyone to shine.

How do YOU get past the awkwardness of sharing your achievements? Or is it something you’re still working on? Feel free to give yourself a little shout out in the comments or a nudge to someone you know who has been holding onto some good news ❤️

🫶Erika

📸 There’s text in the graphics, if you need me to send it to you just send a dm and I’ll get into it asap.

19/02/2025

💛I love love. Especially when I hear small businesses talk about their loyal customers and how they have supported their business over the years 🥰

You don’t get loyal customers by accident though. Loyalty is like a marriage–a connection made after a courtship. What you do in that courtship period can make a huge difference to your future together.

So what is love? It’s not double-tapping on a post (though please go ahead, I could use the dopamine hit 😉). Genuine customer love translates into brand or business loyalty and referrals–both things that bring regular income into your business.

👉Swipe across to find out how to speak your customers’ love language and start working on your own ideas because this is not a tip, rather a thought-starter. Remember, I’m just a message away for a little bit of help if you need it 🫶Erika

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📸 There’s important text on these graphics so if you can’t read it please reach out and I’ll send it to you.
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Address

PO Box 124
Warragul, VIC
3820

Website

https://www.macandernie.com.au/, https://www.smalltownbusinesspodcast.au/

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What is Mac&Ernie all about?

Social media.

Everyone is talking about what it can do for businesses, but you’re not feeling it. Or maybe you’ve had some early social media success that has levelled off. And anyway, you’ve got another late night ahead of you doing the accounts, or ordering stock, or

… sound familiar?

Help is here! I can teach you how to make social media work for your business. Better than that, I can teach YOU how to make social media work for your business. Believe it or not you ARE the best person to be responsible for this stuff but maybe you need some convincing?!

Firstly though...HI! My name is Erika

I'm the founder of Mac&Ernie, and I love providing clients with 'oh wow!' moments. You know the ones - you learn something new, and immediately wonder how your business ever lived without it. My social media workshops, webinars, seminars and coaching sessions are full of those moments.

With over 25 years of marketing and advertising experience, and a proven track record of putting social media to work for business, I'm well placed to help you navigate the sometimes-confusing world of digital and social marketing.

Mac&Ernie workshops provide practical, accessible and customised advice that you can act on immediately. I hate jargon and I hate BS so there’s none of that happening here. If you don’t understand what I’m saying, I simply find another way to say it.

So, what’s my point of difference? Why choose Mac&Ernie? Because I specialise in helping businesses in regional areas. I know how to make social media work for your business, in your local community. My own training is grounded in the experience of local businesses, and an understanding of what makes regional communities tick. There’s not much point showing you the latest million-dollar social media campaign for Coca Cola unless there are lessons you can easily apply to your business.

If you want local, relevant and qualified help then please get in touch. I also share heaps of advice and tips on Instagram as well as here so pop over and get amongst it.