Felt

11/07/2025

What's the best marketing strategy heartled small business can adopt? Truly?

(I say this from collating information for the past 15 years of running social comms for business).

Be you. Consistently.

Everything else will start to fall into place if you start from this *imperfect* place.

The tech, the hacks, the habits, the flow.

This is the point where this very important visibility and connection activity for your business starts to feel good, purposeful and maybe even a smidge fun. ☺️✨

Because I know for you it often doesn't. It often feels like overload, overthinking, just another 'to do' or nervous system dysregulation.

But how about forgetting all the 'shoulds' and instead just have a go at the job you're best for? Being you. 💗

30/06/2025

You couldn’t script it if you tried…

Week after week this month, the same cards have shown up in my draws — for my Membership group, my stories, and the free Content for Days workshop last week.

✨Be You / Be yourself online and Create your own magic. Again and again.

And you know what? After working with these cards for around 6 years now, I know that’s not coincidence.
It’s a message. A nudge. A reminder.

💗 That being fully, boldly YOU is the magic.

Your lived experience, your energy, your perspective, that’s your secret sauce. And it’s also what moves the needle more than any trending thing or ‘should do’ strategy ever will.

Marketing with deep authenticity isn’t just feel-good fluff. It’s business-smart and it’s what truly resonates. Plus it’s sustainable, because it actually feels *good* for you to do.

Because when you’re rooted in who you are, your content flows; you show up with clarity, speak with resonance and connect with the people who are meant for you. ✨

But let’s be real - doing that consistently can feel hard without support.

That’s where the HeartFelt Story Circle comes in.
A space to build your storytelling muscle, find your voice, and be held, in a super supportive and intuitive container, as you grow.

✨⏳Just a few hours left to join us at the special EOFY price. Future-you will be so glad you did.

Head to link in bio or comment HEARTFELT and I’ll send the link your way!

26/06/2025

Imagine looking back, 12 months from now, on a whole year of content connection and consistency? On feeling calm, creative and in flow in telling your business stories - in ALL the places you need to tell them?!

✨ Just 4 sleeps left to join me in my 12 month brand storytelling and social media for business membership, the HeartFelt Story Circle, before June 30 for 12 months at the cost of 10 payment plan (or sharper for upfront!).

💗The fact is you know your story, it’s in your heart, but you need to build the muscle - just like everything else you’ve had to learn in running your business - to tell it consistently.

⏳You need the space and a framework - a roadmap - to help you think it through, something that scaffolds this time for you; every month.

🤲 And you need the support - someone in your corner who has been at the social media and marketing coalface daily for 15 years - to ask ALL the questions and to help you tap into the magic of what is unique to you, uniquely your business...

So you can commit to keeping this rolling, every month too.

If telling your story, marketing your business - something you know, deep down you need to be doing more consistently - has felt like a chore, a drain or even nervous system dysregulation - then the HeartFelt Story Circle is a space to shift that. In pretty transformative ways.

Come join us. 💗✨

https://www.feltbrandstories.com/heartfelt-story-circle

22/06/2025

✨2 sleeps to go until my FREE Content for Days Workshop, the spaciousness of an hour to remember ALL the stories you *do* have to tell, and the ways you could tell them! 💗

So why am I gifting this for free? I want to be upfront because authenticity - as overused as many may consider this word to be - is still the best word for the job and has *always* been my top value.

This is a gift of space I am giving wholeheartedly but also to give you a taste of my beautiful HeartFelt Story Circle before June 30 too, because all signs ups for the rest of this week will access a special 12 months for the cost of 10 payment plan (or sharper price for upfront payment) and I won't be opening the doors again like this until December!

Whether you just need the space now to check-in with your business or you're craving deeper support, I'd love you to join me this Wednesday.

x Jess

21/06/2025

Winter Solstice in the camera roll… ❄️

19/06/2025

In December 2024, I went and did a thing...

I created something that had been puttering away in the back of my mind for years, in full form for about a year - a series of pieces prior to that.

And I told some of the people I had already been working with in a Digital Coaching capacity to see if they'd be interested in being my first Members.

The HeartFelt Story Circle was born and it's first community of heartled businesses built.

It's the most wonderful work I've ever done and it is truly a gift to do with it with the wise, accomplished and incredible business owners in the Membership.

Business owners like Linda Hartley-Clark of Love Life and Relationships Listen on for her heart*felt* business story and how she has found the Circle so far.

✨And if this is the kind of support you crave? June is the month to join us! 💗 All new members to June 30 access our 12 months for the cost of 10 payment plan!

Building a bridge between our intuition and our communication, one story at a time! Meet Dr Linda Hartley-Clark - Psychotherapist, Relationship Counsellor, C...

17/06/2025

Why my FREE Content for Days Workshop? Because I know how many great stories businesses have to tell and how rarely they get told.

In a world overflowing with the negative stuff these days, real stories of real humans doing things with heart? Make it a better place. 💗✨

Come and join me for an hour next Wednesday. And if you can’t make it live, don’t stress - all registered attendees will have the link to watch for 7 days.

📆 Wednesday 25th June 11:30am ACDT
📍Online - Zoom link will be sent on registration
🎟️ FREE

Register via https://www.feltbrandstories.com/contentfordays

13/06/2025

5 years at Felt for Jen this month 😮

It’s been a big 5 years too…

One in which Felt has grown from a 1 person ‘do I dive in?’ or do I (dirty word for a small business owner 😉) ‘get a job’ consultancy to a fully fledged, grown up business, with a TEAM!

And the turning point was this; deciding to start treating my business with the respect it deserved… and getting intentional about hiring someone who would take it seriously too, and join me for the ride.

Jen it’s been a BIG 5 years, not much ‘life’ we haven’t done between us in them, not to mention a global pandemic, but here we are.

It’s wonderful to have had your loyalty, ‘can do’, nurturing customer service, regular cackle… (we definitely cackle a bit at Felt 😉, the pictures do not lie!) and heart along for the ride. ☺️🙏🏼💗

And as ever it continues to be one of my greatest drives and privileges to offer a workplace where life is allowed… and you have really helped both Felt and me learn what this looks like in practice over the past 5 years.

Onwards and upwards. 🙏🏼💗

📸 from the past 5 years via + Meg Hansen

12/06/2025

I have always talked about the benefit of support, both in giving it and receiving it and have been lucky to work with wonderful people over the past 10 years of Felt in this.

Being part of the Align and Attract Mastermind and its community of dynamic and authentic business operators has been pretty wonderful, and I can’t overstate the impact of the energy of this type of container. It’s where strategy and magic meet and it lifts everyone!

And one of the magic results for me is that my HeartFelt Story Circle is in the world, find out more it too in this ep 💗✨

I think we have ALL had those moments where we're experiencing success of some kind... but something feels off.

We're craving something MORE.

Not necessarily more success - something more US.

If you've ever felt like that, you'll love this week's podcast ep with my fab client Jessamyn McLaughlin of Felt.

Jessamyn has built a thriving content agency, serving high-profile clients in wine, food, and hospitality.

But she wanted something MORE.

In this powerful conversation, Jess shares how personal grief, motherhood, and a growing discomfort with surface-level marketing led her to reimagine everything.

Now? She’s helping soulful business owners tell their stories with authenticity + heart in her incredible Heart Felt Story Circle - a membership she has launched since joining my Mastermind!

If you’re longing to bring more of yourself into your work, this episode is for you.

https://podcasts.apple.com/au/podcast/tell-your-brand-stories-with-heart-with-jessamyn-mclachlan/id1547065734?i=1000712332348

PS - Look out for the fab story about how Jessamyn came across me in the first place. Hint: it involved my wedding photos!!!!!

08/06/2025

Why join me?! ✨💗

If we haven’t met yet — I’m Jessamyn, Intuitive Digital Coach, Brandstoryteller and Organic Social Media Strategist and Founder of Felt.

I bring more than two decades of marketing and over 15 years of social media storytelling experience — and a deeply intuitive, counselling styled and nurturing approach — to everything I do. This isn’t just another cookie-cutter content workshop. It’s a spacious, supportive hour for you and your business.

So why am I gifting this for free? Because I want to support you to remember the wonderful stories you have to tell, to give you a taste of my gentle approach and to talk to you about the HeartFelt Story Circle before June 30 too, my 12 month membership that supports business to tell their stories and market with authenticity, wisdom, wellbeing and heart.

📍And until June 30 I am offering a 12 months at the cost of 10 payment plan to join the beautiful business already in the container. So if you're feeling nudged to get better at making the time, being consistent and generally feeling *good* about running marketing and social media for your heartled business? You're in the right place. ✨💗

Sign up and find our more via link in bio.