13/06/2025
Today marks 13 years since the first production of my ‘babyweights- bond with your baby through exercise’ decks.
I remember the day so clearly. After months of working on this baby, it came to reality. I was so proud of what I had produced. I took an idea and with no physical product development experience & brought it to life.
Methodically, I worked through each phase of development, on a very tight budget and with no team.
Looking back, as a more experienced business woman now, I’m quite impressed with myself.
I played content creator, creative director, production manager, sales agent, PR lead, marketing lead, social media manager and more.
I wrote my own press releases and landed exposure in Practical parenting magazine, Woman’s Day magazine, the Sydney Herald sun newspaper, the Body and Soul lift out, Weight watchers magazine, the Stonnington Leader, Mums lounge, amongst blog articles on a number of websites for mums.
I got stock into Readings bookstores, Dymocks books and a number of independent bookstores in Victoria, NSW and QLD. Additionally I secured an order from Sussan ladies wear when they trialled maternity wear, it was stocked in a number of physio clinics, a bunch of pharmacies, including a Priceline store, baby hamper companies, some gift stores and finally on Catch of the day. All these stockists with no sales agent, just me (yes, in hindsight, I’d do that differently).
I went on to develop online programs for mums to support their use of the cards, I spoke at maternal child health mothers groups and womens health and fitness conferences.
Did I reach the potential of this product- absolutely not! Unfortunately, it’s extremely hard to do that when you’re one person doing it all, with limited funds and limited skills in delegation(maybe some control issues here).
In addition behind the scenes in launch year, I was dealing with an emotional marriage separation, my mums cancer diagnosis and parenting a 4 and 7 year old. Looking back, I’m not sure how I even did what I did!
13 years on and this baby, in its current form, and I haven’t been very active in this business for a while, I don’t plan on any more physical production but I did find about half a dozen boxes (approx 100 units) of stock in my garage.
Nowadays my time is focused more on Wellthy Living facilitation, coaching, developing some digital products and doing some professional development. This time last year I became an accredited mediator and I have just completed a ‘culture and character’ practioner accreditation.
I may even revamp some some of the online programs I ran in 2015 centres around ‘babyweights’ and new mums.
If you want to get your hands on one of the remaining decks, for yourself or as a gift, DM me.
Love to know what you’ve been up to? I know some of you on this page have been here since I launched babayweights, so love to know how mum life is going for you now. Maybe you have a house of teens now? I’d love to hear from you.
Much gratitude
Lisa ❤️
Babyweights stock has arrived!