Red Herring Digital

04/08/2025

AI has been integrating itself into our everyday lives over the past couple of years.

And while there have been some perks and shifts in the way companies are working, it's important to remember that AI is a language learning model predicting common answers and what it thinks makes the most sense.

This can be applied to using AI in marketing as well, with tactful ways to use it and other practices that we discourage.

Here's what our team had to say:

https://redherring.net.au/red-herring-digital-blog/ai-in-marketing-the-dos-and-donts/

24/07/2025

Market Stall Co. had tons of important info to share on every product page, specs, dimensions, rental terms, delivery and pickup options, and more.

We redesigned their product pages to organise all that content in a way that’s clean, easy to navigate, and genuinely engaging for customers.

Plus, we gave their navigation menu and checkout flow a full refresh to match, turning the whole experience into a seamless journey from browse to book or buy.

11/07/2025

Another website refresh out and live - Looking good Williamstown Bodyworks!

After feeling frustrated with their website’s performance, we expanded out their pages and optimised their user flow to better reflect their services and better align themselves to their ideal customers.

We love the bold and dark colours to help the photography pop as well as adding animated elements.

Check out their new website at williamstownbodyworks.com.au

02/07/2025

A beautifully renovated Inner-West Melbourne classic, the kind of home people actually want.

We used it as the centrepiece for a relaxed YouTube marketing campaign, helping Jas Stephens Real Estate build brand recognition in the community they know best.

We love how the relaxed autumnal vibes came out for this one. 🍂

26/06/2025

You’ve got an amazing ad campaign running that took 3 months to get approval, people are clicking through, excited about your offer, they enter your website and…

Confusion hits.

A page full of enough text to rival a PHD, or a white loading screen staring back at you for 30 seconds, perhaps it’s 3 buttons with a different Call To Action on each, or clicking an Add To Cart button that doesn’t work.

Your website design and usability could be hurting not just your visitors, but your SEO, your ad performance and even your brand’s reputation.

Read our breakdown and let's get your web visitors to the end of the journey.

https://redherring.net.au/red-herring-digital-blog/why-ux-design-is-crucial-for-seo-success-and-winning-ad-campaigns/

Why UX Design is Crucial for SEO Success and Winning Ad Campaigns – Learn how great user experience boosts search rankings, increases conversions, and more

19/06/2025

We recently ran a geo-targeted Google Display Ads campaign for Toyota Finance, targeting employees in the mining industry in Western Australia.

Our objective was to promote the benefits of novated leasing to these FIFO workers as a way to access a vehicle back at home.

Over the month-long campaign, we doubled Toyota Finance’s newly signed contracts.

Google

10/06/2025

Aesthetic Pinterest board? Or clever tactic to get traffic to your e-commerce products? 👀

Pinterest is an underrated hot spot for traffic, meeting high-intent users who are searching for similar niches or products as yours organically on the platform 🛍

Pinterest marketing and ad campaigns rely heavily on visuals, so having well styled products and photography is vital in order to compete with Pinterest’s organic content.

Have you ever considered Pinterest ads for your e-commerce business?

Elevate your brand and drive sales with Red Herring Digital's expertly tailored Online Ads. Boost online success today!

30/05/2025

Got a secret. Can you keep it? Swear this one you'll save. Better lock it in your pocket. Taking this one to the grave 🤫

The case file’s open in our latest blog, care to investigate? 👉 https://redherring.net.au/red-herring-digital-blog/meta-ads-the-secrets-to-a-great-campaign/

Meta ads are a powerful option for any business looking to scale. With over 3 billion monthly users on Facebook, 2 billion on Instagram, 2 billion on WhatsApp, and 300 million on Threads, you have access to an enormous, connected ecosystem.

28/05/2025

Propaganda we’re not falling for at this digital marketing agency 🎣 (and neither should you)

27/05/2025

How it feels when Google (and Meta) come at us with yet another update

American Music Awards

20/05/2025

We loved watching Williamstown Football Club on the weekend!

It was a great game to watch and an exciting victory to witness.

We’ve been a proud sponsor of Williamstown Football Club for the past 2 years now and it’s been great to see their journey from then to now.

Keep smashing it, guys!

27/02/2025

Ready to skyrocket your website 🚀 to position 1 on Google?

We've uncovered the latest strategies to help you get there in 2025 from UX design to content pillars, backlinking and more.

Beat Google at its own game (and leverage those AI summaries) in 2025: https://bit.ly/3D6YtF2