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Shawon Kumar Diptao - Freelancer, Sharonkhola, Bagerhat (2025)

28/09/2025

Only 6% of websites actually use schema markup—
and that’s one of the biggest missed opportunities most businesses face today.

Last month, I audited 10+ websites.
Guess what? Only 2 had proper schema implemented.

Even worse—some sites had schema, but with syntax errors that were killing their visibility and revenue.

If you’re struggling with schema too, here’s a 6-step workflow I use to help my clients communicate effectively with both Search Engines and AI:

✅ Step 1: Audit Your Current Schema

Start with Google’s Rich Results Test. Most websites either have no schema or broken markup.

✅ Step 2: Map Schema to Pages

Match the right schema type to your content.

FAQ Page → FAQ Schema

Product Page → Product Schema
Simple but often overlooked.

✅ Step 3: Implement JSON-LD

Always go with JSON-LD in the head section.
It’s cleaner, Google prefers it, and I’ve seen 40% better indexing rates compared to microdata.

✅ Step 4: Validate Everything

Use Google’s Rich Result Validator before going live.
Even a single syntax error can break your schema site-wide.

✅ Step 5: Monitor Performance

Track schema-driven results inside Google Search Console.
I even set up weekly alerts for my clients.

✅ Step 6: Refresh & Expand

Schema isn’t a one-time job.
Update when your content changes and add new schema types quarterly.

🚀 Done right, schema can boost click-through rates by up to 35%.

If you found this helpful:
♻️ Repost to spread the knowledge!
🔔 Follow Shawon Kumar Diptao practical SEO & content tips that actually grow businesses.

27/09/2025

🚨 96.55% of web pages get ZERO traffic
But these 11 SEO strategies can change that for your site 👇

1. Forecast Topics
Use tools like explodingtopics[dot]com to spot emerging trends and align your content early. Fresh topics = faster rankings.

2. Tap Into Recurring Themes
Find proven formats in your niche (e.g., Top [Industry] Tips, Best Things to Do in [Location]). These consistently drive clicks.

3. Build a Link Acquisition System
Publish 10 guest posts per month pointing to your key pages. Scalable, delegatable, and powerful for long-term rankings.

4. Prioritize Users First
Write for humans, not algorithms. Helpful content = stronger engagement signals = higher rankings.

5. Scale Link-Building Smartly
Don’t just build links manually. Create “link magnets” (tools, templates, engaging posts) that naturally attract backlinks.

6. Upgrade Content Quality
Too much low-effort content still exists. Use tools like Frase[dot]ai to optimize relevance and achieve A++ grade content.

7. Dominate with Topical Coverage
Quantity + quality wins. 300 solid posts around one niche topic often beat 30 “perfect” posts. Own the conversation.

8. Launch a Glossary Hub
Generate 100–500 key industry terms with GPT. Create short “What is [term]” posts. Publish daily to capture long-tail traffic.

9. Use Contextual Bridges
Identify recurring themes and scale content production. E.g., Best [industry] agencies, Things to do in [location].

10. Refresh Old Content
Target pages ranking #4–20. Compare against the top 3, fill gaps, add fresh insights—and watch them climb.

11. Treat Every Blog as a Landing Page
If a post ranks, it’s a funnel. Capture leads (emails, trials, offers). Traffic without conversions = wasted effort.

💡 Most marketers chase vanity metrics.
Smart SEOs use these 11 tactics to dominate rankings and conversions.

🔁 Found this helpful? Repost to help others grow!
👉 Follow Shawon Kumar Diptao for practical SEO + content strategies that drive real business results.

23/09/2025

The 80/20 Rule of SEO in 2025
💡 Get 80% visibility with just 20% of your efforts — it’s easier than you think. Save this 👇

2025 brings massive SEO opportunities…
But to win, you must know where to focus.

Everyone throws around buzzwords like SEO, GEO, AIO, AEO, SXO —
Yet very few share the actual steps that drive visibility in Google & AI Search.

Here are 9 RANKING & VISIBILITY Factors That Truly Matter in 2025:

1. Brand Power Signals
✔ Get mentioned in industry roundups
✔ Earn mentions in news publications
✔ Prioritize strong citations over random backlinks
✔ Grow branded search volume — Google & AI reward popularity + trust

👉 Google tracks how authoritative & talked-about your brand is.

2. Diversified Content Strategy
✔ Add videos inside blog posts
✔ Use original images with proper alt text
✔ Include audio + transcripts where possible
✔ Share first-hand research & visuals (charts, infographics)

👉 AI Overviews love content variety — video, image & data-rich assets rank better.

3. Link Quality > Quantity
✔ Target sites featured in AI Overviews
✔ Ignore inflated DA sites with no traffic
✔ Invest in niche-relevant paid placements
✔ Remember: 1 strong link beats 1,000 weak ones

👉 Authority links are still ranking gold.

4. Content Hierarchy = Ranking Signal
✔ Cluster subtopics logically
✔ Use descriptive H2s & H3s
✔ Build site-wide content flow
✔ Answer user intent early & clearly

👉 Google & AI both reward structured, logical content.

5. User-Intent Titles
✔ Naturally use primary keywords
✔ Match the searcher’s intent (info, commercial, transactional)
✔ Keep titles under 55 characters
✔ Craft clickable titles — influence the click

👉 A good title is both keyword-rich and irresistible to searchers.

✅ Found this helpful?
♻️ Share it to help others stay ahead in SEO 2025.

👉 Follow Shawon Kumar Diptao for more practical SEO & content strategies that actually drive business growth.

23/09/2025

Is Your SEO Strategy Stuck in the Past?

(You’re still thinking like it’s 2015.)

Many people believe they can still get the same results by doing what worked a decade ago.

But that’s why they’re struggling in 2025 and then claiming "SEO is dead."

Let’s fix that. Here are 15 SEO mistakes to avoid in 2025. Steer clear of these, and you can boost your visibility and sales 5x.

Here’s what not to do:

Chasing quick wins with a bit of black-hat SEO.

Not caring how your site looks as long as the traffic’s coming in.

Copy-pasting the top 3 ranking articles and calling it your own.

Stuffing content with your main keyword, regardless of flow.

Treating link-building as a manual, time-consuming process for every link.

Relying only on external links to boost your site’s authority.

Writing long-winded intros just to hit word count, with real value buried at the end.

Believing that Google doesn’t like AI content, so you write everything manually.

SEO has changed—and so should your approach.

Found this helpful?

♻️ Repost to spread the word!

For more practical SEO and content tips that actually help your business grow, follow Shawon Kumar Diptao.

14/09/2025

Most people think SEO is a quick fix.

(Here’s what SEO really means)

SEO doesn’t work if you:
↳ Stick to outdated tactics with a fixed mindset.
↳ Let fear of failure stop you from testing what works.
↳ Expect instant results without learning from experience.

Everything you want in SEO?
"Lives on the other side of that fear."

Even your best strategies will have ups and downs.
Traffic drops aren’t failures—they’re part of the takeoff.
You’ll learn a bit from theory, more from doing,
But your biggest growth comes from SEO mistakes.

True SEO results come from the braided strength of:
↳ Keyword Research
↳ On-Page & Content Optimization
↳ Off-Page SEO

This is the real game.
Not a sprint. Not a secret.
Just smart, patient, and powerful ex*****on.

Inspired by Will McTighe’s visuals—one of my favorite creators on LinkedIn.
Tried to reinterpret it through an SEO lens.

Found it helpful? Repost to show others what real SEO really means.

Follow Shawon Kumar Diptao for practical SEO and content strategies that truly grow your business.

09/09/2025

Google & AI view your website as more trustworthy when you:
→ Consistently reference key entities in your niche
→ Publish content that builds strong connections between those entities
→ Position yourself (or your brand) as a recognized entity

When your content naturally ties related entities together, you increase your chances of showing up in:
→ AI Overviews
→ Featured Snippets
→ Knowledge Panels
→ Entity Carousels
→ “People Also Ask” sections
→ …and 69 other AI-driven results

That’s it—no secret formula, no extra rules. Just entity-driven content that puts you in front of your ideal customers.

👉 Follow Shawon Kumar Diptao for proven SEO and content strategies designed to drive real revenue growth.

05/09/2025

Is Google & AI Ignoring Your Site? It Could Be Your Website Architecture.
(Here are 4 simple steps to fix it)

Organizing content on your website is more than just publishing posts. You can’t simply create content and expect search engines or AI crawlers to:
→ Discover it
→ Crawl it properly
→ Rank it

It doesn’t work that way.

I’ve seen the same mistakes across almost every site I’ve worked on—but don’t worry. You don’t need to be an SEO expert to fix this. Here are 4 simple steps to get your website architecture in order:

1. Document Every Piece of Content
Track all your content in a spreadsheet or CMS—Google Sheets works perfectly. Include at least:

Title

Meta description

URL

Page type & goal

Purpose

Publication date

This helps you see what you have and what’s missing.

2. Focus on One Cluster at a Time
Don’t try to cover every topic at once. Target one content cluster at a time. Cover everything related to a single product or service before moving to the next. This improves your site’s architecture and signals relevance to search engines and AI.

3. Publish Category Pages Wisely
Control your category pages carefully. Publish only what’s necessary—enough to cover your topics but not too many to overwhelm your site structure.

4. Link Related Content
Connect content pieces within the same cluster. This boosts topical relevance and improves user experience.

That’s it!
Follow these steps and you’ll create a website architecture that search engines, AI, and users all love.

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Enjoy!

30/08/2025

Quality Content ≠ Long-Form Content
(Here’s what “quality” really means in 2025)

We’ve all heard the phrase: “Content is king.”
But the real question is—what actually makes content quality today?

Here are 7 Key Factors that Define High-Quality Content in 2025:

1. Stick to One Core Topic
→ Every blog should revolve around a single, clear theme.
→ Without proper context, entities, and attributes, your content risks zero visibility, no rankings, and no AI citations.

2. Match Intent First, Expand Later
→ Address the search intent immediately in your intro.
→ Then dive deeper with related subtopics, supported by visuals and FAQs.
→ This structure keeps users engaged longer.

3. Apply PAS Framework (Problem → Agitate → Solution)
→ Guide readers from identifying their problem to finding your solution.
→ This storytelling structure makes content persuasive and actionable.

4. Deliver Unique Information Gain
→ Study SERPs and competitor gaps.
→ Add missing insights, visuals, checklists, and data-driven elements.
→ Aim to provide something new that users can’t find elsewhere.

5. Be Concise, Yet Valuable
→ Prioritize usefulness over word count.
→ Support content with videos, charts, or infographics to improve UX.
→ More impact in fewer words = higher dwell time.

6. Forget Word Count Rules
→ Don’t lock yourself to “1200” or “2500 words.”
→ Instead, cover the topic comprehensively—without fluff or jargon.

7. End with a Strong CTA
→ Direct users toward their next step with relevant, value-driven CTAs.
→ Your call-to-action should feel like a natural extension of the content.

✅ And that’s it—the 7 pillars of high-quality content in 2025.

But here’s the bigger question:
Are you creating helpful, people-first content that not only ranks—but also drives business results?

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27/08/2025

AI-Written Content Doesn’t Work?”

That’s just a myth you should ignore.

The truth? You don’t create content for Google or 101 platforms — you create it for your audience.

If your content is:
→ Helpful
→ Reliable
→ People-first
→ Solving real intent with clarity

…then you’re on the right track.

Even Google says:

Pages can rank if they explain a topic well — even without repeating exact keywords.

Their neural networks connect words to concepts, ranking content by meaning, not just keyword stuffing.

That’s how search actually works today — powered by AI.

So focus on writing content your readers genuinely value.

Did this make sense?
👉 Repost so more people stop believing the myth.

22/08/2025

The #1 Factor Making SEO Complicated (Hint: It's Not AI)

The real challenge in SEO today isn’t AI—it’s the channels and platforms your customers use to reach you.

In the past, we had full control over customer behavior. We knew they’d turn to Google to find products or services.

But now? We can’t be sure which platform they’ll use next. And this uncertainty is what’s making SEO more complex every day.

The good news? There are positive changes too.

Previously, authoritative websites enjoyed an unfair advantage. High-quality websites often took months—sometimes years—to gain visibility because Google prioritized trust and authority over quality.

Now things are different.

If you run a high-quality website and understand real SEO fundamentals—I’m talking about ethical, sustainable SEO, not shady shortcuts—you can satisfy all stakeholders: your users, search engines, AI platforms, and other channels.

The result? You have a much better chance to be visible and generate meaningful ROI from the start.

Most importantly, you don’t have to wait months to see results if you follow a proper, sustainable SEO plan.

P.S.: Are you still relying on outdated SEO tactics, or are you adapting to the new reality?

20/08/2025

You don’t need to optimize for GEO to get picked up in AI overviews or AI responses. Instead…

Focus on high-level SEO with a solid strategy and ex*****on.

For this site, we planted a “Knowledge Garden” and built a Thematic Content Architecture—a strategy that organizes content semantically around topics and entities.

The result? Most content from this architecture gets picked up by AI overviews to satisfy queries perfectly.

How did we do it?
Nothing fancy. Just high-level SEO optimization to send maximum relevancy signals to search engines, AI crawlers, and user queries.

Why it works:
Google looks at two things:

What the searcher wants.

Who explains it clearly and in depth.

So here’s what we did:
→ Mapped topics and entities
→ Grouped intent into pillars
→ Published pages that solve the user’s task
→ Interlinked them purposefully

And boom.

Just imagine your customers seeing your domain more than 50% of the time for a query they care about—think about the impact on your bottom line 💲💲. The results? Insane.

SEO works if you do it right.
SEO fails if you keep chasing every shiny acronym—GEO, AEO, LLMO, SXO, AIO—because some LinkedIn guru said it’s dead.

Stick to fundamentals and focus on customer needs. That’s how your product connects to the problem it solves.

Remember: Google’s job is simple:

Understand what the searcher really wants

Find who explains it clearly and completely

That’s the whole game.

Found this helpful? Repost to spread the word.

Note: Domain name and main queries are blurred since this project is ongoing.

P.S.: What are you doing right now—GEO or SEO? 🤐

15/08/2025

We stopped pushing out random posts — and grew our reach 2.5x by building a Knowledge Garden.

In just 6 months:
→ Impressions jumped from 320K to 703K
→ Clicks rose from 8.08K to 8.36K
→ CTR dipped (2.5% → 1.2%) — normal when reach expands into new terms
→ Avg. position shifted (16.6 → 17.8)

This wasn’t magic. It was structure.

The Starting Point

We began with a local SEO project for a sports club in Canada (city confidential).
The goal: increase qualified search reach without creating tons of new pages.

What we found:

Dozens of scattered posts

Weak interlinking

Mixed intent on key pages

The Shift: Knowledge Garden 🌱

I introduced a new framework — SRTBLTC — easy to remember as:
Seed Roots To Build Large Trellis Care

It also follows the GGG growth cycle:
Ground → Soil, Roots
Grow → Trunk, Branches, Leaves
Guide → Trellis, Care

Here’s how it worked:

S – Soil → Add strong entity basics on priority pages (real names for services, organizations, and standards)
R – Roots → Map search intent & questions (Learn, Do, Compare, Buy)
T – Trunk → Build one clear pillar page per topic to guide visitors
B – Branches → Group posts under each intent with tight headings and job stories
L – Leaves → Write or refresh focused articles that answer one question each
T – Trellis → Create an interlinking plan (pillar ↔ branch, plus smart sibling links)
C – Care → Monthly refreshes, prune weak pages, redirect where needed

Why the Results Matter

The club’s visibility spread across its entire topic space. More people in the city now see their brand.
CTR dropped because we began ranking for a much wider set of queries — many in the teens — but that’s normal after a reach surge.

Next step? Lift click-throughs from the new audience.

This framework also appears to boost AI visibility, since it builds from a strong entity foundation.

💬 Want to turn your site into a Knowledge Garden Google, AI, and your customers will love?
DM me “Knowledge Garden” and we’ll help you:
→ Plant your Garden
→ Grow branches for each intent
→ Train your content along the trails
→ Maintain with a care schedule

Shawon Kumar Diptao - Freelancer

28/09/2025

27/09/2025

23/09/2025

23/09/2025

14/09/2025

09/09/2025

05/09/2025

30/08/2025

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22/08/2025

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15/08/2025

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