https://www.facebook.com/105215518590704/

Shawon Kumar Diptao - Freelancer, Sharonkhola, Bagerhat (2025)

30/08/2025

Quality Content ≠ Long-Form Content
(Here’s what “quality” really means in 2025)

We’ve all heard the phrase: “Content is king.”
But the real question is—what actually makes content quality today?

Here are 7 Key Factors that Define High-Quality Content in 2025:

1. Stick to One Core Topic
→ Every blog should revolve around a single, clear theme.
→ Without proper context, entities, and attributes, your content risks zero visibility, no rankings, and no AI citations.

2. Match Intent First, Expand Later
→ Address the search intent immediately in your intro.
→ Then dive deeper with related subtopics, supported by visuals and FAQs.
→ This structure keeps users engaged longer.

3. Apply PAS Framework (Problem → Agitate → Solution)
→ Guide readers from identifying their problem to finding your solution.
→ This storytelling structure makes content persuasive and actionable.

4. Deliver Unique Information Gain
→ Study SERPs and competitor gaps.
→ Add missing insights, visuals, checklists, and data-driven elements.
→ Aim to provide something new that users can’t find elsewhere.

5. Be Concise, Yet Valuable
→ Prioritize usefulness over word count.
→ Support content with videos, charts, or infographics to improve UX.
→ More impact in fewer words = higher dwell time.

6. Forget Word Count Rules
→ Don’t lock yourself to “1200” or “2500 words.”
→ Instead, cover the topic comprehensively—without fluff or jargon.

7. End with a Strong CTA
→ Direct users toward their next step with relevant, value-driven CTAs.
→ Your call-to-action should feel like a natural extension of the content.

✅ And that’s it—the 7 pillars of high-quality content in 2025.

But here’s the bigger question:
Are you creating helpful, people-first content that not only ranks—but also drives business results?

👉 Found this useful?
✔️ Like this post
✔️ Follow Shawon Kumar Diptao for more advanced SEO & Content Marketing strategies designed for the Holistic Search Era.

27/08/2025

AI-Written Content Doesn’t Work?”

That’s just a myth you should ignore.

The truth? You don’t create content for Google or 101 platforms — you create it for your audience.

If your content is:
→ Helpful
→ Reliable
→ People-first
→ Solving real intent with clarity

…then you’re on the right track.

Even Google says:

Pages can rank if they explain a topic well — even without repeating exact keywords.

Their neural networks connect words to concepts, ranking content by meaning, not just keyword stuffing.

That’s how search actually works today — powered by AI.

So focus on writing content your readers genuinely value.

Did this make sense?
👉 Repost so more people stop believing the myth.

22/08/2025

The #1 Factor Making SEO Complicated (Hint: It's Not AI)

The real challenge in SEO today isn’t AI—it’s the channels and platforms your customers use to reach you.

In the past, we had full control over customer behavior. We knew they’d turn to Google to find products or services.

But now? We can’t be sure which platform they’ll use next. And this uncertainty is what’s making SEO more complex every day.

The good news? There are positive changes too.

Previously, authoritative websites enjoyed an unfair advantage. High-quality websites often took months—sometimes years—to gain visibility because Google prioritized trust and authority over quality.

Now things are different.

If you run a high-quality website and understand real SEO fundamentals—I’m talking about ethical, sustainable SEO, not shady shortcuts—you can satisfy all stakeholders: your users, search engines, AI platforms, and other channels.

The result? You have a much better chance to be visible and generate meaningful ROI from the start.

Most importantly, you don’t have to wait months to see results if you follow a proper, sustainable SEO plan.

P.S.: Are you still relying on outdated SEO tactics, or are you adapting to the new reality?

20/08/2025

You don’t need to optimize for GEO to get picked up in AI overviews or AI responses. Instead…

Focus on high-level SEO with a solid strategy and ex*****on.

For this site, we planted a “Knowledge Garden” and built a Thematic Content Architecture—a strategy that organizes content semantically around topics and entities.

The result? Most content from this architecture gets picked up by AI overviews to satisfy queries perfectly.

How did we do it?
Nothing fancy. Just high-level SEO optimization to send maximum relevancy signals to search engines, AI crawlers, and user queries.

Why it works:
Google looks at two things:

What the searcher wants.

Who explains it clearly and in depth.

So here’s what we did:
→ Mapped topics and entities
→ Grouped intent into pillars
→ Published pages that solve the user’s task
→ Interlinked them purposefully

And boom.

Just imagine your customers seeing your domain more than 50% of the time for a query they care about—think about the impact on your bottom line 💲💲. The results? Insane.

SEO works if you do it right.
SEO fails if you keep chasing every shiny acronym—GEO, AEO, LLMO, SXO, AIO—because some LinkedIn guru said it’s dead.

Stick to fundamentals and focus on customer needs. That’s how your product connects to the problem it solves.

Remember: Google’s job is simple:

Understand what the searcher really wants

Find who explains it clearly and completely

That’s the whole game.

Found this helpful? Repost to spread the word.

Note: Domain name and main queries are blurred since this project is ongoing.

P.S.: What are you doing right now—GEO or SEO? 🤐

15/08/2025

We stopped pushing out random posts — and grew our reach 2.5x by building a Knowledge Garden.

In just 6 months:
→ Impressions jumped from 320K to 703K
→ Clicks rose from 8.08K to 8.36K
→ CTR dipped (2.5% → 1.2%) — normal when reach expands into new terms
→ Avg. position shifted (16.6 → 17.8)

This wasn’t magic. It was structure.

The Starting Point

We began with a local SEO project for a sports club in Canada (city confidential).
The goal: increase qualified search reach without creating tons of new pages.

What we found:

Dozens of scattered posts

Weak interlinking

Mixed intent on key pages

The Shift: Knowledge Garden 🌱

I introduced a new framework — SRTBLTC — easy to remember as:
Seed Roots To Build Large Trellis Care

It also follows the GGG growth cycle:
Ground → Soil, Roots
Grow → Trunk, Branches, Leaves
Guide → Trellis, Care

Here’s how it worked:

S – Soil → Add strong entity basics on priority pages (real names for services, organizations, and standards)
R – Roots → Map search intent & questions (Learn, Do, Compare, Buy)
T – Trunk → Build one clear pillar page per topic to guide visitors
B – Branches → Group posts under each intent with tight headings and job stories
L – Leaves → Write or refresh focused articles that answer one question each
T – Trellis → Create an interlinking plan (pillar ↔ branch, plus smart sibling links)
C – Care → Monthly refreshes, prune weak pages, redirect where needed

Why the Results Matter

The club’s visibility spread across its entire topic space. More people in the city now see their brand.
CTR dropped because we began ranking for a much wider set of queries — many in the teens — but that’s normal after a reach surge.

Next step? Lift click-throughs from the new audience.

This framework also appears to boost AI visibility, since it builds from a strong entity foundation.

💬 Want to turn your site into a Knowledge Garden Google, AI, and your customers will love?
DM me “Knowledge Garden” and we’ll help you:
→ Plant your Garden
→ Grow branches for each intent
→ Train your content along the trails
→ Maintain with a care schedule

14/08/2025

Semantic SEO isn’t what you think

It’s far beyond just keywords.

It’s about connecting:
→ Terms
→ Entities
→ Facts

…through a blend of factual relevance and relational relevance.

The real goal?
✅ Deliver content that perfectly matches user intent.
✅ Position your business as a trusted authority in your niche.

How to apply Semantic SEO on your site:

Cover topics in-depth

Align with user intent

Identify and use entities

Reference credible external sources

Maintain context & relationships

Build strategic internal links

Use structured data

Improve content & UX

📌 Check the image below for details.

If you found this useful, share it so others can benefit too!

10/08/2025

I came across this visual metaphor recently, and it stuck with me:

Two meals…
One, burnt to a crisp after an hour at 900°F.
The other, tender and perfect after three hours at 300°F.

→ Same ingredients.
→ Completely different outcomes.

It was a powerful reminder:
→ Growth isn’t about how fast you go.
→ It’s about moving at the right pace.

In a world obsessed with speed and hustle, we forget that the most valuable things—skills, success, healing—require patience.

So if your progress feels slow right now, breathe.

You’re not behind.
You’re building.

You might just be slow-cooking something extraordinary. In Sha Allah.

Keep going.
Lean into the discomfort.

Share this with someone who needs the reminder.

07/08/2025

From Referrals to $450K+/Month: How We Scaled a High-Ticket Micro-Niche Business Organically

A business offering premium services priced between $15,000–$30,000 was once surviving solely through referrals.

Fast forward—
It’s now generating $450K+ per month in total sales.

That’s a 1,500%+ growth. 🚀

The Niche:
This is a hyper-specific health service, targeting ultra-affluent clients in the USA and Europe.

The challenge?
➡️ No paid ads allowed in their niche
➡️ 98% success rate, but 99% of clients came from word of mouth
➡️ Despite amazing results, they were struggling to attract new clients
➡️ Their resources were going to waste due to low online visibility

The Turning Point:
They approached us under pressure.
We took the project and applied Koray’s SEO Framework (my first time implementing it fully).

We focused on:
✅ Site-wide contextual hierarchy
✅ Topical authority
✅ Semantic content network
✅ Technical SEO

The Results (in 75 Days):
📈 Qualified targeted clicks:
→ Increased 407% (from 65/month to 296/month)

👀 Impressions:
→ Up 204% (from 9K to 19K)

📍 Average position:
→ Improved 27% (from 47.3 to 35.2)

And the crazy part?
These 296 monthly clicks now drive $450K+ in monthly sales.

Why It Worked:
We didn’t just write content.
We researched the audience deeply, targeting two key attributes:

They are desperate to solve a life-altering issue

They can afford a high-ticket solution

We built 3 topical maps:

One for the US market

One for Europe

One focused entirely on the core service

While competitors had 500+ pages, we started with just 15.

Then we published:
→ 115 new SEO pages
→ 9 value-driven blog posts
All laser-focused on intent-driven queries.

Our Topical Structure Included:
Addiction types

Treatment methodologies

Price breakdowns

Measurable success rates

Scientific processes

And more...

We mapped everything from macro to micro topics, aligning search intent with strategic content.

Key Lesson:
Search Volume (SV) is relative.

In some industries, 1,000 SV means nothing.
In others, 10–20 qualified searches can result in millions in revenue—if you nail the targeting.

I’ll continue to share updates if the client team allows.

Found this valuable?
🔁 Repost to help others.
💬 Message me “Grow my business” if you're struggling with organic growth.

Let’s build something remarkable.

Cheers!

06/08/2025

If AI can’t find your brand, Google rankings won’t save you.

You’ve probably heard the buzz around Generative Engine Optimization (GEO).

But seriously...
→ What the heck is GEO?
→ Is it just another version of SEO?

Not quite. It’s not separate from SEO — it’s a critical part of it.

GEO is about making sure your brand shows up in AI-generated answers like:
→ Google AI Overviews
→ ChatGPT
→ Perplexity
→ And whatever comes next.

So, why care about GEO now? Because: → AI chatbots are answering user queries before they ever click a link. → If your brand isn't in those AI answers, you're basically invisible.

Here’s the deal — GEO goes beyond keywords.

So, what should you start doing differently?
✅ Publish content where AI models actually crawl
✅ Get your brand mentioned — links optional
✅ Make your site readable for AI (Still figuring out if llm.txt matters — more on that soon)

I'm actively researching this, and I’ll share updates as I learn more.

For now, your biggest shift should be: Stop focusing only on ranking blue links. Start shaping the AI conversation.

More updates coming. Follow or connect so you don’t miss them.

💡 Found this helpful?
Hit repost — someone else might need it.

P.S. Is your brand showing up in AI answers? 👀

Image credit:

05/08/2025

In 2025, visibility goes far beyond 10 blue links.

If you're a business owner, now’s the time to seriously think about:

→ Where your customers are searching
→ How they’re discovering products or services
→ Which platforms you should be targeting to stay visible

This is where real SEO lives today.

True SEOs don’t just focus on search engines. They look at every channel where your audience might be:

→ Google & other search engines
→ AI platforms
→ Social media

If you want to dominate your industry locally, stop limiting your visibility.

Found this helpful?
Repost and help other business owners stay ahead.

04/08/2025

AI isn’t killing SEO.

It’s killing outdated SEO tactics.

Everyone’s talking about “AI SEO”…
But almost no one can show real results.
Most just echo the same recycled advice.

Here’s what I actually believe:
↳ AI won’t replace SEO — not now, not ever.
↳ But it is replacing the old, shady tactics that never added real value.

Be honest with yourself:
When was the last time you read a 1,000-word, keyword-stuffed article and thought,

“Wow, that really helped”?
Exactly.

Let’s face it:
↳ Google’s changing — because we are.
↳ People don’t search like it’s 2015 anymore.
↳ We ask real questions.
↳ We want fast, honest answers — in one scroll.

Here’s how I’m adapting:
→ If my content doesn’t answer a question better than ChatGPT can...
I don’t publish it.
Because I’m not here to game the algorithm.
↳ I’m here to build something real.
↳ I’m here to create content that earns trust — from people and AI.

Do that — and you won’t just rank.

You’ll build a brand both humans and search engines believe in. believe in.

Shawon Kumar Diptao - Freelancer

30/08/2025

27/08/2025

22/08/2025

20/08/2025

15/08/2025

14/08/2025

10/08/2025

07/08/2025

06/08/2025

05/08/2025

04/08/2025

Address

Telephone

Website

Alerts

Contact The Business

Shortcuts

Share