30/12/2023
How to Learn Digital Marketing at Home for Free: A Step-By-Step Guide
The good news is that learning the skills you need for digital marketing is often possible at home, in your spare time, thanks to the wealth of free online resources available. We discuss our favourite resources below and give our advice on how to get started.
Here are our six steps to digital marketing success:
Step 1 – Study
Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities.
Step 2 – Practice, Practice, Practice
The best form of education is actively putting into practice what you’ve learned. Create test campaigns, monitor the results, optimise the campaigns and learn from your mistakes. You’ll be following the instructions provided by the study materials you’re using and there’s no risk involved as you aren’t yet dealing with digital advertising budgets for real businesses.
Step 3 – Get Certified and Qualified
Now that you’re confident with the study materials, take the associated certifications and qualifications to test your knowledge.
Step 4 – Start Your Own Digital Marketing Blog
Having your own digital marketing blog will help you practice what you’ve learned and demonstrate your expertise. It will also help you start to make connections in the industry as you seek out guest writers, invite opinions on your posts and offer to write for other publications.
Step 5 – Seek Out Training and Support from Experienced Digital Marketers
Put those new contacts you’ve made to good use. To progress as a digital marketer, you will need support and guidance from experienced professionals who can point you in the right direction.
Step 6 – Keep Learning and Improving
Digital marketing is an ever-changing and evolving field that requires its practitioners to be constantly evolving too. Never stop seeking out new learning materials and opportunities to improve your skills.
