Friends of UM

02/07/2025

In a rapidly shifting media world, pressure is real. UM Malaysia CEO Sue-Anne Lim opens up about navigating change with AI, strategy, and a deeper sense of purpose in a candid interview. 💡📊

Link: https://www.thedrum.com/opinion/2025/06/26/um-malaysia-s-sue-anne-lim-shares-media-tips-don-t-sell-ad-space-build-your-brand

Mediabrands APAC Mediabrands Malaysia

17/06/2025

A big round of applause to UM for shining bright at the dAwards 2025 with a total of 7 wins! 🏆

These achievements showcase the power of insights and innovation in shaping impactful campaigns. Congratulations to the entire team for leading the way in redefining the future of media! 👏



UM Worldwide Mediabrands APAC

12/06/2025

Sue-Anne Lim leads the way as co-chair of this year’s d-Conference, driving impactful conversations and innovative ideas.

Link: https://d-conference.com.my/agenda/



Mediabrands APAC UM Worldwide Mediabrands Malaysia

26/05/2025

Congratulations to Sue-Anne Lim, CEO of the Year at Campaign Asia Pacific’s Women Leading Change Awards 2025! 🎉🌟

This prestigious honor celebrates her extraordinary vision, bold innovation, and relentless drive to create meaningful change. Here's to celebrating more milestones under her remarkable guidance! 🙌✨

Mediabrands Malaysia Mediabrands APAC

21/04/2025

🚀 An Electrifying Partnership Begins! 🚀

UM has been appointed as the Media Agency of Record for TCP Red Bull Malaysia, the world’s leading energy drink brand!



Mediabrands APAC UM Worldwide Mediabrands Malaysia

Universal McCann: An Energising Force As TCP Red Bull's New Media AOR

26/03/2025

UM CEO Sue-Anne Lim unpacks the ‘Full Colour Media’ strategy, combining AI & creativity to deliver impactful brand stories.

Mediabrands APAC UM Worldwide Mediabrands Malaysia

THE emergence of artificial intelligence (AI) and automation has no doubt been a transformative force in the realm of advertising and media, enabling new heights of efficiency and optimisation.

12/03/2025

"This is more than just a tracking tool; it’s a strategic partner for brands striving for data-driven excellence" - Sue-Anne Lim CEO of UM on BrandSync360

UNIVERSAL MCCANN LAUNCHES BRANDSYNC360: REVOLUTIONISING BRAND PERFORMANCE TRACKING

04/02/2025

UM’s brand-new proposition that will revolutionise and reshape the future of brand building. Let’s in this era of

is set to revolutionize how marketers build brands in the era of ! Introducing 'Full Colour Media', our new proposition and philosophy brought to life with groundbreaking brand-building research and a proprietary growth model. Click the link for the full article on MARKETECH APAC and....

21/01/2025

Great Job UM Team! 👏

Universal McCann (UM), the global media agency network under IPG Mediabrands, has been named the Media Agency of Record (AOR) for Spritzer, Malaysia's top bottled water brand.

29/10/2024

Sue-Anne Lim on data ethics at the Malaysian Media Conference 2024: “There is the dark side, there is the good side, but it is up to us to decide what side we want to be on.”

03/10/2024

People—and their ideas—remain at the heart of everything we do," says Sue-Anne Lim, CEO of UM. Read on for more on her, and the 'Heartworkers' of UM!

"PEOPLE, AND THEIR IDEAS, REMAIN AT THE HEART OF EVERYTHING WE DO." Spotlight: Sue-Anne Lim, CEO, Universal McCann (UM) Malaysia

20/08/2024

Reflecting on a powerful concept from old Japan, 'sanpo yoshi' or 'good three ways' - Sue Anne

https://www.linkedin.com/feed/update/urn:li:activity:7230198497591877633/