08/02/2024
Top 3 digital marketing jobs that are growing daily
In this era, to attract consumers and drive sales, companies have taken various initiatives in digital marketing.
To increase the visibility on the internet
To build loyalty, more present than ever on social networks, mobile applications, and other digital channels
Helps to hit new targets regularly
Boost their online sales rapidly, etc.
To meet these objectives, different professions have emerged in digital marketing, to better target consumers through data analysis, mastery of the appropriate tools, or improve the presence of companies on social networks.
1. SEO Consultant or SEO Manager
Search Engine Optimization (SEO) has become essential for every business wanting to increase its online visibility. The SEO Manager is responsible for referencing the company's products, actions, and services online. For this, he knows the principles of search engine marketing (SEM) and SEO.
To carry out the tasks, SEO specialists must meet the following objectives.
Referencing your site and brand on search engines
Identify the latest strategic, technical, and editorial optimizations
A vast task therefore requires precise know-how. Moreover, to train for this profession of the future, or to update your skills in the field, there are 100% digital training courses available in continuing education;)
2. Social Media Manager (SMM)
Behind every professional or business account, behind every comment or message from a brand on social networks, there is a Community Manager or a Social media manager (SMM) who takes his role very seriously. The SMM is responsible for the company's activity on various social media including Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, etc. At ease on the web, concerned about brand image, and close to its audience, the SMM interacts with the right audience in order to bring together and retain customers.
3. SEM Consultant or SEM Manager
Still, on the same wave, SEM (Search Engine Marketing) professionals are in charge of planning, implementing, and managing the company's overall SEO strategy. His tasks are varied since they range from monitoring to web analysis, including content and keyword strategy. As with the SEO professions, SEM professionals must fully master the principles of search engine marketing and natural backlinking. They are also encouraged to regularly upgrade their knowledge to ensure better performance in terms of SEM.
