04/10/2024
How do you feel when someone mention you in social media?
I know you quickly click the notification to see it what they talk about you. After watching those mentions in comments or posts you give a positive or negative response.
In Business, it's called Social Listening. Let's Deep dive into it.
Social listening refers to tracking and analyzing social media conversions to understand what consumers are saying about your business.
It's help you to understand consumer perceptions and their pain points which helps you to connect with your consumers more effectively. It's give you extra strength & help you to stand out from your competitors.
Now, you are saying, I understand it's good to hear social listening. But there are many platform, then how can I hear all the voice at a time with less cost of energy?
Here's the solution like Hootsuite or Answer the public tools. I know those tools are not totally free but they have free trials which you can use first for an well experience. But if you buy those tools subscriptions, I think it will be a good investment for you.
Do you know Mcdonald give priority to Social Listening?
Yes. You hear right. Mcdonal's saw social media users comment that they couldn't get the Grimace Shake in Canada, they were quick to launch it there. Starbucks, Spotify, even Hootsuite also listen social media users & launch new product for their users, which enhance their brand value & sustainability.
Now, It's up to you listen or just doing marketing, marketing & marketing without listening.
