06/02/2024
💻 💡4 SEO marketing tectics :💻💡
To fulfill your SEO marketing target you can apply these 4 SEO marketing tectics.
1. Keyword research
2.Competitive analysis
3. Active link building
4. Image optimization
🌠 1. Keyword research:
Every page of your website that appears in search engine rankings is associated with one or more keywords (also known as search queries). The first step in any SEO project is to find out which keywords your visitors are using to discover your site.
If you’re a seller, your products may be revolutionary, but if you’re not targeting the right search keywords, customers may not see them online.
To conduct keyword research, use an SEO tool like Google Keyword Planner, Ahrefs, or Moz. These tools will reveal the keywords that generate your site traffic. Leverage this data to decide which existing keywords are most important to your website, and which new keywords you should pursue.
Ideally, keywords should be popular enough to generate significant traffic, but not so popular that you’re competing with websites and companies that have marketing budgets beyond your scope.
Use the tools above to narrow down your list of winnable and relevant keywords that are specific to your sit.
🌠2. Competitive analysis:
Once you know which keywords to target, your next step is checking out competitors who are already ranking highly in search engines for those terms.
By getting to know your competitors’ SEO strategy, you can formulate tactics that will help you climb the search rankings and overtake them. With high-quality, relevant, and comprehensive content, even small businesses can leverage SEO to outrank larger competitors and reach customers first.
A good starting point for competitive analysis is to find your competitors’ best-performing pages and figure out where their organic traffic is coming from. For instance, if a competitor is driving significant traffic through an informative blog post, use that post for inspiration when developing your own content. To do this kind of analysis, you can use many of the same keyword research tools above.
🌠 3. Active link building:
Though it can be time-consuming, link building is a well-acknowledged way to enhance your search engine rankings. Attracting links to your website from more authoritative sites signals to search engines that your content is worth visitors’ time.
To begin executing a linking strategy, make sure you’ve established a presence on social media platforms and local business directories. The foundational links you generate from these influential sites can give you a lift in search engine results.
Next, pitch your business or products to relevant websites or news outlets used by your audience. If you have subject-matter expertise, consider pitching a blog post that points back to your website. If all else fails, you can also pay to play by launching a PR campaign.
🌠 4. Image optimization:
While Google and other search engines are primarily concerned with the written content of your website, they also crawl your images and media. By optimizing the images on your website, you can enhance your on-page SEO while adding accessibility benefits for visitors to your webpages.
Start by incorporating descriptive keywords into image file names and writing helpful alt text for all the images on your site. This will give search engines another tool for determining whether your content is relevant and valuable.
Next, make sure your images are the optimum size and file format. Images that are too large will have longer load times, which affects the experience of visitors to your site. Large images can cause Google and other search engines to penalize your search rankings.
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