31/07/2025
In this video, “AEO vs SEO: Shaping the Future of Digital Marketing,” we’ll dive into the evolving roles of Answer Engine Optimization (AEO) and Search Engine Optimization (SEO) in today’s digital landscape.As AI-driven technologies like voice assistants (Siri, Alexa) and chatbots (like ChatGPT) become more prominent, AEO is playing a crucial role in delivering instant, concise answers to user queries. At the same time, SEO continues to be essential for driving organic traffic and maintaining visibility on traditional search engines like Google.We’ll break down the strengths of each approach, explore how they complement one another, and show you how to leverage both strategies to enhance your online presence. Whether you're a marketer, content creator, or business owner, you’ll learn how to future-proof your digital strategy for 2025 and beyond.By the end of this video, you’ll know how to optimize your content for both search engines and AI tools—keeping you one step ahead in the digital age.