17/09/2025
CIRCULOSE®, the next-generation material made entirely from discarded textiles, is partnering with TextileGenesis, a Lectra company, to integrate supply chain traceability into its solution offering for fashion brands.
Through the collaboration, every kilo of CIRCULOSE® pulp will be digitally traced from pulp to finished product, with a joint ambition to extend traceability further upstream over time. This gives brands verified, data-backed visibility to support circularity claims, build consumer trust as well as prepare for upcoming regulatory requirements.
“As the industry shifts to preferred and circular materials, strong traceability is critical to ensure integrity of sustainability claims,” said Jonatan Janmark, CEO of Circulose. “By embedding traceability through TextileGenesis as part of our integrated solution, we make traceability easy for all brands that are buying CIRCULOSE®.”
The traceability is powered by TextileGenesis’ Fibercoin™ system, which assigns a unique digital token to each unit of CIRCULOSE®, recording every transformation step in the supply chain and preventing double-counting. This ensures a secure, real-time chain of custody from pulp to garment.
“TextileGenesis enables brands and producers to ensure a secure, transparent, and fully digital mapping of CIRCULOSE® material flows,” said Amit Gautam, Founder and CEO of TextileGenesis. “Together, we are proving that traceability is not a future ambition. It is a present-day reality.”
The partnership underscores Circulose’s commitment to being a complete solution provider for brands, rather than solely a pulp producer. It adds traceability as a fourth solution within our CIRCULOSE® Forward platform, alongside our existing three solutions. Integrated traceability, combined with our unique licensing-based pricing model, makes it easier for fashion brands to transition from virgin fibers to a scalable, circular material solution. Through this collaboration, all brands purchasing CIRCULOSE® will be able to achieve full traceability using the TextileGenesis system.
About Circulose:
Circulose is a Swedish sustain-tech company that developed a patented process, which enables the recycling of cellulosic textile waste, transforming it into a new material called CIRCULOSE®. Fast Company named Circulose (formerly Renewcell) one of the World’s Most Innovative Companies in 2021 and was a winner of the 2023 World Changing Ideas Awards. CIRCULOSE® was also included on TIME Magazine’s list of the 100 Best Inventions 2020. Founded by innovators from Stockholm’s KTH Royal Institute of Technology in 2012, the award-winning company’s vision is to make fashion circular. For more information visit www.circulose.com. Find the CIRCULOSE® Forward platform on https://www.circulose.com/en/circulose-forward/.
About TextileGenesis:
Founded in 2018, TextileGenesis, a Lectra company, provides a Software as a Service (SaaS) platform that enables fashion brands and sustainable textile manufacturers to ensure a reliable, secure and fully digital traceability of their textiles, from the fiber to the consumer, and thereby guarantee their authenticity and origins. The platform provides traceability for textiles, leather and footwear, employing fiber forwards traceability for sustainable and certified materials and Supply Chain discovery approach to traceability for conventional materials.
Its innovative traceability mechanism, which addresses both ends of the textile value chain, as well as its network of partners for material certification, and its technology platform guarantee the exchange and tracking of reliable and secure data throughout a material’s life cycle. The TextileGenesis platform also identifies and flags supply chain compliance/legal risks across the value chain from tier 1-4 for brands.
About Lectra:
At the forefront of innovation since its founding in 1973, Lectra provides industrial intelligence technology solutions — combining software in SaaS mode, cutting equipment, data, and associated services — to players in the fashion, automotive and furniture industries. With boldness and commitment, Lectra accelerates the transformation and success of its customers in a world in perpetual motion thanks to the key technologies of Industry 4.0: AI, big data, cloud and the Internet of Things.
The Group is present in more than one hundred countries. It operates three production sites for its cutting equipment, located in France, China and the United States. Lectra’s 3,000 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators. They all share the same concern for social responsibility, which is one of the pillars of Lectra’s strategy to ensure its sustainable growth and that of its customers.
Lectra reported revenues of €527 million in 2024, including €77 million coming from its SaaS offerings. The company is listed on Euronext, and is included in the CAC All Shares, CAC Technology, EN Tech Leaders and ENT PEA-PME 150 indices. For more information, please visit lectra.com.
CIRCULOSE®, the next-generation material made entirely from discarded textiles, is partnering with TextileGenesis, a Lectra company, to integrate supply