PPC Surfer

12/11/2025

If you’re still relying only on the Meta Pixel, read this.

Meta’s algorithm is only as smart as the data you feed it.
And when it’s getting data only from the browser side…
you’re starving it.

Here’s what typically goes wrong 👇

⚠️ 1. Data loss from browsers
Safari, Firefox, iOS Safari — all block cookies.
Result? 30–50% of event data vanishes.

⚠️ 2. Campaigns underlearn
Missing signals = poor optimization.
ROAS drops. CPA rises. Retargeting shrinks.

⚠️ 3. EMQ tanks
Pixel-only setups miss key identifiers (email, phone, external_id).
Low Event Match Quality = weaker attribution.

⚠️ 4. Ad blockers kill data
If a user opts out of tracking or uses an ad blocker — the Pixel never fires.
CAPI, however, still sends the event server-to-server.

⚠️ 5. Broken attribution
Conversions show in GA, but not in Meta Ads Manager.
You think ads are underperforming — they’re just under-tracking.

💡 The fix:

Run Pixel + Meta Conversion API (CAPI) together.
→ Pass server-side identifiers
→ Improve EMQ (aim 8/10+)
→ Feed Meta clean, privacy-compliant data

If you’re still on Pixel-only tracking —
your ads are flying blind.

DM me, I’ll show you how to bridge the gap with CAPI and reclaim accurate data.

20/10/2025

Most brands don’t actually know their Customer Acquisition Cost (CAC)

→ They know their ROAS.
→ They know their spend.
→ They see revenue going up.

But when you ask, “How much does it cost you to acquire one customer?” things get quiet.

That’s what happens when your tracking isn’t clean.

When your conversion setup and KPIs are properly built, the fog lifts.

Suddenly, you can see the three numbers that actually matter:

✅ Customer Acquisition Cost (CAC) — how much you pay to get one customer through the door.
If you don’t know this, you can’t make smart budget or pricing decisions.

✅ Average Order Value / Lifetime Value (AOV/LTV) — how much revenue that customer brings in.
This tells you whether your offer, funnel, and retention strategy are working.

✅ Profitability — if your ads are actually driving sustainable growth or just vanity metrics.
Because top-line revenue doesn’t mean much if your CAC eats your margins.

Once you can measure these three, everything changes.

You stop chasing metrics that look good and start optimizing for what matters.

You make data-driven decisions with confidence.
And you can finally scale without guessing.

Clean tracking = clear growth.
Everything else is noise.

DM me for any tracking assistance.

29/05/2025

🚀 Google Ads + GA4 + GTM: The Ultimate eCommerce Conversion Tracking Setup

Are your ad dollars actually driving revenue?
Or are you still guessing?

I just dropped a step-by-step guide on how to set up the perfect tracking system using:

✅ Google Ads
✅ Google Analytics 4 (GA4)
✅ Google Tag Manager (GTM)

Whether you're running an eCommerce brand or managing campaigns for clients, this setup will help you:

🔍 Accurately track purchases
📈 Measure true ROAS
💰 Attribute revenue across platforms

No more data gaps. No more misleading results. Just clean, accurate, actionable insights that help you scale profitably.

💡 If you're tired of misfiring campaigns and want your analytics to actually work, this guide is for you.

👉 Drop a comment or DM me for the setup

28/12/2023

Optimizing your videos for YouTube SEO isn't just about climbing the search engine ranks; it's about opening doors to your content and connecting with the viewers who matter most. Here's why:

Increased Visibility: With strategic keywords and metadata, your videos become discoverable, not just to casual searchers, but to audiences actively seeking your message. Imagine your ideal viewer searching for topics you specialize in - SEO helps ensure your video pops up right when they need it.

Engaged Viewers: SEO isn't just about traffic; it's about attracting the right traffic. By targeting relevant keywords, you reach viewers genuinely interested in your content, leading to higher watch times, better engagement, and potential subscribers.

Organic Growth: Forget chasing trends or relying solely on paid advertising. Effective SEO lets your content gain traction organically, attracting viewers through authentic search results. The more your videos connect with people, the more YouTube's algorithm takes notice, boosting your visibility further.

Brand Building: With consistent SEO efforts, your channel establishes itself as a reliable source of valuable information or entertainment. People start recognizing your brand, seeking out your content, and engaging with your community.

Beyond the Algorithm: SEO doesn't just please the algorithm; it empowers you to understand your audience. By analyzing search trends and audience behavior, you gain valuable insights into what resonates with your viewers, shaping your future content in a way that drives genuine connection.

Remember, SEO isn't a magic trick; it's a commitment to quality content, strategic optimization, and building a loyal audience. But with dedication and the right approach, YouTube SEO can become your key to unlocking the full potential of your videos and reaching the hearts you were meant to touch.

So, start optimizing, refine your strategy, and watch your content resonate!

Contact Us:
[email protected]
Whatsapp: +8801621789897
Or inbox

Thanks and regards
Bivas Kumar Roy
Business Growth Manager
PPC Surfer

27/12/2023

✨✨The Secrets of Emotional Re-Education: Building Emotional Strength.
https://youtube.com/shorts/uOesQugGH5E

The Secrets of Emotional Re-Education: Building Emotional Strength Dr.Iberkis Faltas,Ph.D Need Emotional Re-Education? Unlocking Emotional Confidence The Pow...

26/12/2023

Cuando nos enfrentamos a una pérdida ambigua, podemos sentir una pena que no se resuelve fácilmente. Podemos experimentar sentimientos de impotencia y confusión sobre todo por los cambios que esa situación representa, la pérdida de rutinas, Las pérdidas de las tradiciones, la pérdida de todo lo que esa persona representa, y todos los cambios a lo que tienes que ajustarte por esas pérdidas.

https://youtu.be/mOKmi_neTqk?si=LxZJnBhBrFC7T6_V

Qué hacer cuando la persona que amas está presente pero te abandona emocional y psicológicamente Dr.Iberkis Faltas,Ph.D.FOLLOW ME | SIGUEMEInstagram https://...

08/12/2023

Dealing with Subjective Decisions: Navigating Favoritism, Bias, and Stereotyping Dr.Iberkis Faltas

No one likes being in a situation where a vital choice depends on someone else's opinion, but sadly, that's often the case. Be aware of favoritism, bias, and stereotyping that could be at play and remember you have the right to make your own decisions!

In a world striving for objectivity, one persistent reality remains: human decisions are inherently subjective. Favoritism, bias, and stereotyping often cloud our judgment, leading to unfair outcomes and perpetuating societal and professional inequalities. This complex issue demands more than a mere understanding; it necessitates proactive strategies to navigate this labyrinth.

https://youtu.be/OKkkLpE2AlY?si=jZAvmvYclvlVi_oI

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Dealing with Subjective Decisions: Navigating Favoritism, Bias, and Stereotyping Dr.Iberkis FaltasNo one likes being in a situation where a vital choice depe...

06/12/2023

How to Turn Unfair Decisions into Your Superpower | Dr.Iberkis Faltas,Ph.D |

When decisions that affect your life depend on someone else, it can be hard to know that favoritism, bias, and stereotyping might be at play. No one should have to deal with unfair decisions, so it's important to be mindful of this and take steps to ensure the decision is made objectively.

Handling unfair decisions can be a challenging yet crucial aspect of navigating various aspects of life. When faced with such situations, it is essential to adopt strategies that prioritize fairness and objectivity. Firstly, maintaining composure is key; reacting impulsively may exacerbate the issue. Instead, take a step back to assess the situation objectively. Clearly articulate your concerns and gather evidence to support your case, emphasizing facts over emotions.

Communication is paramount in addressing unfair decisions. Engage in open and honest dialogue with the decision-maker, expressing your viewpoint and seeking clarification on the rationale behind their choice. Be prepared to listen actively and consider alternative perspectives. Constructive communication fosters understanding and may lead to a resolution.

Self-reflection is another valuable strategy. Evaluate your expectations realistically and be open to the possibility that others may perceive the situation differently. Developing resilience and adapting to unexpected outcomes contribute to personal growth.

In a nutshell, addressing unfair decisions requires a combination of emotional intelligence, effective communication, and a commitment to fairness. By employing these strategies, individuals can navigate challenging situations with grace and promote a culture of equity and objectivity.

How to Turn Unfair Decisions into Your Superpower | Dr.Iberkis Faltas,Ph.D |When decisions that affect your life depend on someone else, it can be hard to kn...

03/12/2023

¿Sabías que hay una diferencia entre simpatía y empatía? La simpatía es la necesidad de ayudar y entender a los demás, mientras que la empatía abarca la comprensión y el entendimiento de emociones y comportamientos de los demás. ¡Aprende más acerca de la diferencia!

Watch Now: https://youtu.be/lpRGq8JsUik?si=pcnWQgB391ZZTcsR

Cómo criar niños como madre soltera usando empatía | Dr.Iberkis Faltas, Ph.D | ¿Sabías que hay una diferencia ...

30/11/2023

How to Boost Your Emotional Potential: Harness the Power of Visualization | Dr.Iberkis Faltas,Ph.D.
https://youtu.be/xCj16Lv-fvo?si=3WE5FJqyGMTl2z6h

How to Boost Your Emotional Potential: Harness the Power of Visualization | Dr.Iberkis Faltas,Ph.D. ...

26/11/2023

Don’t lose hope: Consejos para Padres/Madres Solteras: Mantente Organizada y Enfocada By Dr.Iberkis Faltas Ph.D.
Watch Now: https://youtu.be/2cVPFRMpDRI?si=XISOJgHm2nBrTH2N

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Don’t lose hope!! No pierda la esperanza!! Consejos para Padres/Madres Solteras: Mantente Organizada y Enfocada ✅✅✅ My other...

24/11/2023

How to raise children as a single parent: self-control | Dr.Iberkis Faltas, Ph.D
https://youtu.be/O9x9BOrzqH8?si=8dbarYy7aJR7q_3n