16/10/2025
Berger’s ‘Colors of Emotion 2.0’ campaign is addressing the hidden battles of mental health through a simple yet impactful approach: colors. In a world dominated by curated, filtered posts, the campaign aims to give a voice to the emotions that are often silenced, such as anxiety and depression, by using colors to express what words can’t. Building on its 2023 initiative, Berger is encouraging individuals to start conversations about mental well-being, providing a non-judgemental and powerful tool for self-expression. Through vibrant yellow, calming blue, and soothing green, the campaign highlights the emotional power that colors have in helping people cope and heal.
To make this message resonate with a younger audience, Berger has partnered with popular mental wellness app Relaxy and scented candle brand Newton’s Archive, creating a multi-layered conversation. This collaboration shows how colors can serve as a prelude to deeper mental health discussions, whether through a counselling session or a mood-boosting candle. With the upcoming Flow Fest 2025, the brand is also planning an immersive experience to further engage the public, making this initiative a meaningful step toward normalising mental health conversations in a more accessible, non-intimidating way.
(In collaboration with Berger Paints)
