17/09/2024
Here is the English version of the YouTube Video SEO
1. Keyword Research:
The first step in optimizing a YouTube video is choosing the right keywords. Keyword research helps you understand what topics or terms people are searching for. You can use the following tools and methods for this:
YouTube Search Bar: Typing a keyword in the YouTube search bar shows auto-suggestions that are popular search terms.
Google Trends: Useful for identifying trending keywords specific to YouTube searches.
TubeBuddy or VidIQ: YouTube SEO tools that provide keyword stats, search volume, and competition levels.
2. Optimizing Video Title:
Your video title should include the primary keyword. The title should attract viewers and clearly reflect the content of the video. A good title should:
Be concise and informative.
Use keywords to ensure better search ranking.
3. Writing an Effective Description:
A well-written description plays an important role in YouTube SEO. Write detailed information that helps both search engines and viewers understand your video content.
Include a few paragraphs about the video.
Use the main keyword early on and in context.
Mention key points and relevant links for viewers.
4. Using Tags:
Tags are essential for helping YouTube understand the context of your video. When adding tags:
Use your primary keyword as the first tag.
Include relevant keywords, including long-tail keywords related to the video.
5. Creating an Eye-Catching Thumbnail:
A custom and attractive thumbnail can significantly improve click-through rates (CTR). YouTube favors videos with a high CTR. The characteristics of a good thumbnail:
Clearly related to the video content.
High-resolution and visually appealing.
Use simple and clear text that grabs attention.
6. Adding Subtitles and Transcripts:
Including subtitles or captions makes your video more SEO-friendly, as both YouTube and Google can better understand the video content. Adding transcripts and subtitles allows the search engine to index your video more effectively.
7. Video Length and Engagement:
The length of your video also impacts its ranking. Longer videos that keep viewers engaged tend to rank better.