
17/03/2023
Search Engine Marketing (SEM) encompasses both Pay-per-Click (PPC) advertising and Search Engine Optimization (SEO) techniques to drive traffic to a website through search engines. While PPC involves paid advertising, SEO aims to bring in organic traffic to a website. However, SEO work is not entirely free and requires investments in various resources such as content creation, link building, and technical optimization to rank higher in search engine results pages (SERPs). PPC and SEO require effort and investment to drive traffic to a website through search engines.
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