17/05/2023
DIGITAL MARKETING
For knowing Digital Marketing, we have to know all about SEO, SEM and SMM. Now, what are those ..
SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It involves various techniques and strategies, both on-page and off-page, to enhance the website's relevance and authority in the eyes of search engines. The goal of SEO is to drive organic (unpaid) traffic to a website, increase its online presence, and attract targeted visitors who are actively searching for relevant information, products, or services.
SEM (Search Engine Marketing) is a broader term that encompasses SEO but also includes paid advertising on search engines. It involves creating and managing online advertising campaigns through platforms like Google Ads or Bing Ads. SEM allows businesses to bid on specific keywords to display their ads prominently in search engine results, driving targeted traffic to their websites. It provides immediate visibility and can be highly effective in reaching potential customers, but it requires a budget for ad spending.
SMM (Social Media Marketing) refers to the use of social media platforms to promote products, services, or content. It involves creating and sharing engaging content, running targeted advertising campaigns, and interacting with the audience on platforms like Facebook, Twitter, Instagram, LinkedIn, and others. SMM helps businesses build brand awareness, increase website traffic, generate leads, and foster customer engagement. It relies on leveraging the popularity and reach of social media platforms to connect with and influence the target audience.