23/12/2023
01. Search Engine Optimization (SEO): The process of optimizing online content to improve its visibility in search engine results. The goal is to increase organic (non-paid) traffic to a website.
02. Search Engine Marketing (SEM): This involves using paid advertising to increase a website's visibility in search engine results pages. Pay-per-click (PPC) advertising is a common form of SEM.
03. Social Media Marketing (SMM): The use of social media platforms (such as Facebook, Instagram, Twitter, and LinkedIn) to promote products or services. SMM includes both organic (non-paid) and paid strategies.
04. Content Marketing: Creating and distributing valuable, relevant content to attract and engage a target audience. Content can take various forms, including blog posts, articles, videos, infographics, and more.
05. Email Marketing: Communicating with a target audience through email. Email marketing can involve sending newsletters, promotional offers, and other content to subscribers.
06. Affiliate Marketing: Partnering with other businesses or individuals to promote products or services in exchange for a commission on sales generated through the affiliate's marketing efforts.
07. Influencer Marketing: Collaborating with individuals who have a significant online following (influencers) to promote products or services to their audience.
08. Online Advertising: Displaying ads on websites, apps, or social media platforms. This can include banner ads, display ads, video ads, and other formats.
09. Analytics and Data Analysis: Utilizing tools and platforms to analyze data and measure the performance of digital marketing campaigns. This helps marketers make informed decisions and optimize their strategies.