The question is: What are we busy about?"
…………………………………………………………………………..Henry David Thoreau
Dona Media
ABOUT US
CREATIVE BRANDING + COMMUNICATIONS
Dona Media is a full-service lifestyle PR and marketing conglomerate, serving clients in event management, fashion, branding, product & service promotion, market survey and many other services as desired by the clients. Our prime clients are from the
Hospitality Industry along with Fashion Houses, FMCG, Real Estate, Banks, Airlines, Fragrance Companies, Telco, Hospital and many other product and service oriented companies. From building communications strategies, to executing press previews and rafting stories about your brand, Dona Media helps brands flourish, get noticed by press and influencers, and have happy clients visiting time and again. Clients have been featured, to name a few. With over 11 years of experience in marketing, PR Service and communications in the hospitality industry in Bangladesh, our specialty is brand exposure and refining brand consistency. Cultivating communications processes and getting your brand message to your intended audience using unique methods and means is the key to success. People need to see the value of associating with your brand and spending time with you, and we work with you to strategize the best way to accomplish this goal. WELL PRESERVED
Well Preserved Creative crafts visual brands. We want to get all eyes on you, to make sure you look great and that your visual communications are anchored firmly in a concept that imbeds you in the minds of your audience. You need to get the most out of every single opportunity to reinforce your brand. We work together with you to create a visual strategy that seamlessly integrates with all of your branding efforts, creates a feast for the eyes and keeps them coming back for more. Apart from working on our client’s brands, we have spent the past 11 years building our own from the ground up. We’ve hosted over 500+ events connecting the potential customers of different business sectors. WE CREATE BRAND SYNERGY
Your brand is greater than the sum of it’s parts. Your branding team should be as well. By looking at your brand holistically through Marketing, PR and Visual Communications we will help craft a strategy that ensures Brand Synergy. We will create and execute solutions that will get eyes on your brand, get people interested and make you top of mind for your customer. Ensuring your success and helping your bottom line. We are committed to the brands we chose to work with, and we breathe those brands, usually even before establishing a professional relationship. We only work with people and brands we believe in, brands that are in line with our own personal core goals and values. This is the key to our success, and our belief is your benefit. We approach branding and communications from a personal perspective. That is, your perspective. We work closely with you to discover who you are, and what you want and need (and importantly understanding the difference). Then, we develop solutions that help grow your brand and get tangible results. HOW DO WE MEASURE RESULTS? Social Media Measurement
• Engagement vs. coverage: it is generally agreed that the most important aspect of social media is the quality of the conversation, and not the “coverage.” In other words, when you measure the PR ROI on social media, you need to focus on community and conversation, rather than the number of mentions. Are people really talking about your brand, are there influencers who carry the conversation? Is the conversation affecting your brand’s social media presence?
• Community growth: as an effect of social conversations related to a specific PR campaign, your brand should experience some kind of growth relating to its own social media presence. It is more important this growth is demonstrated through quality of conversations and engagement over numbers and followers.
• Through programs we use for Instagram, we can track times of day your followers are most active, what types of posts are most engaging, and of course your quantitative growth. As your social media team, these are summaries we can provide on a monthly basis, and information that will always be taken into account when developing content for your brand. PR ROI
• Counting media placements (quantity): provide media hits as they are received, as well as a quarterly summary of coverage.
• Assessing the voice (quality): in addition to summarizing the month’s coverage, we will include a brief analysis of the context or tone of the message. was the tone positive, negative, or neutral? Will this coverage have a positive impact on their attitude towards your business? Is the media outlet credible? Do they feature your company exclusively?
• Viral impact: online, media coverage extends to social media networks, with readers sharing the news, and reacting to them. Are there social mentions surrounding press coverage or events? What is the tone? What are people saying? PR Reporting
PR is largely a result of ongoing relationship management. Both short and long term coverage impact the overall brand image and business growth.
• What PR and communications initiatives had the strongest response? What did that response look like?
• Has your position in the marketplace changed or improved? If so, how?
• Is there brand loyalty? ABOUT OUR GOALS FOR YOU
We’ve got our eyes set on the big picture here. With thoughtful direction, we’re confident the recommendations we come up with and executive with you, will achieve these goals and provoke memorable conversations. So our top three goals for you are:
1. MAKE THEM HUNGRY (MARKETING COMMUNICATIONS)
2. USE THE RIGHT INGREDIENTS TO GET NOTICED (PR)
3. FEAST YOUR EYES (VISUAL COMMUNICATIONS)
SNEAK PEEK INTO WE WILL HELP ACHIEVE THOSE GOALS
MAKE THEM HUNGRY
MARKETING COMMUNICATIONS
• Themed events & industry nights.
• Promotions for local business
THE RIGHT INGREDIENTS TO GET NOTICED
PUBLIC RELATIONS
• Partnerships with local businesses
• Buildup relationship with Socially & Corporate Important Figures
• Throw Event s on selected occasions
• CSR Activities
FEAST YOUR EYES
VISUAL COMMUNICATIONS
• Exclusive Photo Shoot by a professional.
• Choose the most effective and cost minimizing media
• Promotional features in Print & Electronic media
• ATL
• BTL
• Advertorials
BRAND ANALYSIS
This section will be reviewed in much more detail upon the decision to proceed as a team. more:
www.donamedia.com
