
04/09/2024
Instagram’s CEO () just revealed the most important metric for going viral.And no, it’s not hashtags or even trending audios…
Here’s what truly matters:
➡️ SHARES
So, how do you get people to share your videos more?The first step is to ask people to share your video.But to make sure they actually do it, you need a call to action that follows at least one of these two principles:
Principle 1️⃣ - Borrowed Authority
This leverages the fact that people love to be seen as experts by others.If you share valuable information and ask people to share your video with someone who might benefit, they are likely to do so.
Why?
Because they know the person they share it with will see them as a valuable source of information, even if the content originally comes from you.
Principle 2️⃣ - Relatable Situations
This leverages the fact that people love to see themselves in relatable content.
If you create videos that people can emotionally connect with by sharing relatable situations or experiences, they’ll be much more likely to share it, especially on their stories.They’ll feel like that piece of content represents them.
Apply these two principles, get more shares, and increase your reach 📈Hope this helps!
Now, if you’re serious about growing on social media, comment “GROW” 🚀
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